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Vanguard competitors

If you’re looking for a broker comparable to Vanguard, check out these four contenders.

While Vanguard is a household name in the trading industry, it doesn’t offer forex, futures or cryptocurrency. And its lackluster research tools might cause you to consider another trading platform. Here are four of Vanguard’s top competitors.

Vanguard alternatives

Check out a few of Vanguard’s rival brokerages.

Betterment

Betterment

4.4 / 5 ★★★★★

If you're new to investing or prefer to take a backseat approach, Betterment might be a good option that vies with Vanguard's Digital Advisor — but without Vanguard's $3,000 minimum balance. Input details about your finances, risk tolerance and goals, and Betterment will match you to a portfolio that fits your needs. And if you prefer a more hands-on approach, its Flexible Portfolios let you control your asset class weights.
Unlike Vanguard, which only allows fractional shares on mutual funds, Betterment portfolios offer fractional shares on global stock and bond ETFs, so no cash is left uninvested. And as an extra perk, your portfolio automatically rebalances and includes tax benefits, such as tax-loss harvesting, to maximize your profit.
Account typesBrokerage, IRA
Annual fee0.25% on balances up to $99,999
0.4% on balances of $100,000+
Available asset typesETFs, Cryptocurrency

Fidelity

Fidelity Investments

4.6 / 5 ★★★★★

Fidelity offers access to international markets and robust research tools with real-time market data and advanced charting. Use customizable filters to sift through 6,000 stocks and ETFs or view recommendations from independent, third-party experts. Fidelity also has a patented Trade Armor tool to help manage your entry and exit strategies and minimize risk.
To top it off, in a head-to-head comparison between Vanguard and Fidelity, a working paper from the Economic Research Initiatives at Duke University found that Fidelity had a lower expense ratio than Vanguard as of April 2019. And with its on-demand webinars, coaching sessions and weekly trading classes, beginner investors don't need to shy away from this Vanguard competitor.
Account typesBrokerage, IRA, Custodial, Joint brokerage, Trust
Annual fee$0 per year
Available asset typesStocks, Bonds, Options, Mutual funds, ETFs, Cryptocurrency, Gold/Commodities, CDs, Treasury Bills

Charles Schwab

Charles Schwab

4.5 / 5 ★★★★★

Both Charles Schwab and Vanguard offer commission-free trades and in-house financial coaching services. Schwab sets itself apart by arming you with powerful research tools, including proprietary Schwab equity ratings, premium independent research from third-parties like Credit Suisse and a customizable desktop platform. And unlike Vanguard, Schwab lets you trade futures and has no minimum investment for mutual funds.
Account typesBrokerage, Education (529), Custodial, Joint brokerage, Trust
Annual fee$0 per month
Available asset typesStocks, Bonds, Options, Mutual funds, ETFs, Futures, Treasury Bills

Robinhood

Robinhood

4.5 / 5 ★★★★★

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Robinhood's minimalist platform makes it straightforward for rookie investors to start their trading journeys with commission-free online trades. But unlike most brokers, Robinhood doesn't charge a fee for options contracts.
Its basic charting and stock screening software help ease new users into the investing world. By upgrading to Robinhood Gold for $5 a month, you'll also access professional research from Morningstar, an independent investment research company. And even though this Vanguard competitor is newer to the game, it keeps up with the times by offering cryptocurrency — something still missing from Vanguard's portfolio.
Account typesBrokerage, IRA, Margin
Annual fee$0 per year
Available asset typesStocks, Options, ETFs, Cryptocurrency

Pros and cons of Vanguard

Here are a few distinct reasons to become part of this investor-owned company and some things to consider before opening an account.

Pros

  • Low expense ratio
  • Variety of investment products and account types, including IRAs to build your retirement nest egg or a brokerage account to grow your wealth
  • Large selection of mutual funds

Cons

  • Limited research tools and data
  • Basic trading platform and mobile app
  • Annual fees

How to transfer your brokerage account

If you’re replacing your broker, the steps to transfer your funds may vary depending on the brokerage you’re currently using and the platform you’re going to. Vanguard charges a $10 wire transfer fee for each holding you redeem if your assets are under $1 million. It doesn’t charge a fee to close your account.
Vanguard is enrolled in the Automated Customer Account Transfer Service (ACATS) to transfer your funds. To transfer your account, you’ll need to do the following.

  1. Fill out a transfer form with your new broker.
  2. Your new company contacts your current broker to initiate the transfer of your assets.
  3. Your current broker prepares the request.
  4. Your old broker deposits your funds, generally within six business days.
  5. Note: Your new broker may not allow proprietary mutual funds or ETFs from your old broker.

Compare trading platforms

Here are signup details for a few brokers you might consider:

1 - 9 of 9
Name Product USFST Ratings Available asset types Stock trade fee Minimum deposit Cash sweep APY Signup bonus
Tastytrade
Finder Score: 4.4 / 5: ★★★★★
Tastytrade
★★★★★
Stocks, Options, ETFs, Cryptocurrency, Futures, Treasury Bills
$0
$0
N/A
Get $50-$5,000
Competitive, capped options commissions, with a reliable trading platform designed for serious traders.
Robinhood
Finder Score: 4.5 / 5: ★★★★★
Robinhood
★★★★★
Stocks, Options, ETFs, Cryptocurrency
$0
$0
4.5%
Get a free stock
Trade stocks, options, ETFs and crypto without commissions and on a user-friendly platform. Plus, a 1% IRA match and no options contract fees.
OPTO
Finder Score: 3.1 / 5: ★★★★★
OPTO
★★★★★
Stocks, ETFs
$0
$0
N/A
Earn up to $300
AI-driven thematic investing, with proprietary research, fractional shares and commission-free stocks and ETFs.
eToro
Finder Score: 4 / 5: ★★★★★
EXCLUSIVE
eToro
★★★★★
Stocks, Options, ETFs, Cryptocurrency
$0
$0
4.9%
FINDER EXCLUSIVE: Get a guaranteed $15 bonus and $10 in free crypto
No commission stock, ETF and options trades, with 4.9% interest on your options account balance and no options contract fees.
Public.com
Finder Score: 4.3 / 5: ★★★★★
Public.com
★★★★★
Stocks, Bonds, Options, ETFs, Cryptocurrency, Alternatives, Treasury Bills, High-yield cash account
$0
$0
4.35%
Get up to $10,000 and transfer fees covered
Build a diversified portfolio of stocks, bonds, options, ETFs, crypto and alternative assets, with a high-yield cash account and options contract rebates.
Stash
Finder Score: 3.7 / 5: ★★★★★
Stash
★★★★★
Stocks, ETFs
$0
$0
0.1%
Get $10 when you sign up and deposit $5
Automated investing, individual stock and ETF investing and banking services for as low as $3 per month.
Wealthfront
Finder Score: 4.5 / 5: ★★★★★
Wealthfront
★★★★★
Stocks, ETFs
$0
$500
5%
Get $50
Automated stock and bond ETF investing with the ability to trade individual stocks for as little as $1 apiece.
Zacks Trade
Finder Score: 3.8 / 5: ★★★★★
Zacks Trade
★★★★★
Stocks, Bonds, Mutual funds, ETFs, CDs
$0.01
$250
2.83%
Get up to $500
Trade stocks, options, ETFs, mutual funds and bonds, with powerful trading tools and low margin rates.
M1 Finance
Finder Score: 4.1 / 5: ★★★★★
M1 Finance
★★★★★
Stocks, ETFs, Cryptocurrency
$0
$100
4.25%
N/A
Build a custom portfolio of stocks and ETFs with automatic rebalancing. Plus, earn 4.25% APY with a high-yield cash account.
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Kimberly Ellis is a personal finance writer at Finder, specializing in banking and financial literacy. After teaching in public and private schools, Kimberly zeroed in on personal financial education to help families and kids develop lifelong money skills. She hails from New York City, graduating summa cum laude from Queens College with a BA in elementary education and mathematics, as well as a New York State teaching certificate. She’s also an aspiring polyglot, always in a book and forever on the hunt for the perfect classic red lipstick. See full bio

Kimberly's expertise
Kimberly has written 86 Finder guides across topics including:
  • Kids' banking
  • Financial literacy for kids
  • K–12 education

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