How to buy Booking stock (BKNG)

Booking is a travel services business based in the US. Booking shares (BKNG) are listed on the NASDAQ and all prices are listed in US Dollars. Its last market close was $5,227.61 – an increase of 1.51% over the previous week. Booking employs 24,200 staff and has a trailing 12-month revenue of around $23.1 billion.

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Booking stock price (NASDAQ: BKNG)

Use our graph to track the performance of BKNG stocks over time.

Booking shares at a glance

• Key figures

Information last updated 2024-12-11.

Latest market close	$5,227.61
52-week range	$3,167.39 - $5,337.20
50-day moving average more info button	$4,723.75
200-day moving average more info button	$3,979.83
Wall St. target price	$5,102.01
PE ratio more info button	35.8434
Dividend yield more info button	$26.25 (0.66%)
Earnings per share (TTM) more info button	$147.67

Is it a good time to buy Booking stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Booking price performance over time

Historical closes compared with the close of $5227.61 from 2024-12-13

1 week (2024-12-10)	0.82%
1 month (2024-11-15)	5.07%
3 months (2024-09-17)	29.32%
6 months (2024-06-17)	32.24%

1 year (2023-12-15)	50.26%
2 years (2022-12-16)	172.06%
3 years (2021-12-17)	138.59%
5 years (2019-12-17)	163.45%

Is Booking stock undervalued or overvalued?

Valuing Booking stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Booking's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Booking's P/E ratio

Booking's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 36x. In other words, Booking shares trade at around 36x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Booking's PEG ratio

Booking's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.2779. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Booking's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Booking's EBITDA

Booking's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $7.2 billion.

The EBITDA is a measure of a Booking's overall financial performance and is widely used to measure a its profitability.

Booking financials

Revenue TTM	$23.1 billion
Operating margin TTM	40.89%
Gross profit TTM	$14.6 billion
Return on assets TTM	15.42%
Return on equity TTM	225.74%
Profit margin	21.85%
Book value	$-110.11
Market Capitalization more info button	$175.2 billion

TTM: trailing 12 months

Booking's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Booking.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Booking's total ESG risk score

Total ESG risk: 26.52

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Booking's overall score of 26.52 (as at 12/31/2018) is pretty good – landing it in it in the 25th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Booking is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Booking's environmental score

Environmental score: 7.88/100

Booking's environmental score of 7.88 puts it squarely in the 8th percentile of companies rated in the same sector. This could suggest that Booking is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Booking's social score

Social score: 15.4/100

Booking's social score of 15.4 puts it squarely in the 8th percentile of companies rated in the same sector. This could suggest that Booking is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Booking's governance score

Governance score: 12.24/100

Booking's governance score puts it squarely in the 8th percentile of companies rated in the same sector. That could suggest that Booking is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Booking's controversy score

Controversy score: 2/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Booking scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that Booking has, for the most part, managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

Booking Holdings Inc was last rated for ESG on: 2019-01-01.

Total ESG score	26.52
Total ESG percentile	25.36
Environmental score	7.88
Environmental score percentile	8
Social score	15.4
Social score percentile	8
Governance score	12.24
Governance score percentile	8
Level of controversy	2

Booking share dividends

Dividend payout ratio: 19.64% of net profits

Recently Booking has paid out, on average, around 0% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 0% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Booking shareholders could enjoy a 0% return on their shares, in the form of dividend payments. In Booking's case, that would currently equate to about $26.25 per share.

While Booking's payout ratio might seem low, this can signify that Booking is investing more in its future growth.

Booking's most recent dividend payout was on 30 December 2024. The latest dividend was paid out to all shareholders who bought their shares by 5 December 2024 (the "ex-dividend date").

Have Booking's shares ever split?

Booking's shares were split on a 1:6 basis on 15 June 2003 . So if you had owned 6 shares the day before before the split, the next day you'd have owned 1 share. This wouldn't directly have changed the overall worth of your Booking shares – just the quantity. However, indirectly, the new 500% higher share price could have impacted the market appetite for Booking shares which in turn could have impacted Booking's share price.

Booking share price volatility

Over the last 12 months, Booking's shares have ranged in value from as little as $3167.3927 up to $5337.2. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Booking's is 1.385. This would suggest that Booking's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Booking overview

Booking Holdings Inc. , together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, and internationally. The company operates Booking. com, which offers online accommodation reservations; and Priceline, which provides online travel reservation services, as well as consumers hotel, flight, activity, rental car reservation, vacation packages, cruises, and hotel distribution services. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and activities reservation services. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants; and Rentalcars. com.

Frequently asked questions

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What percentage of Booking is owned by insiders or institutions?
Currently 0.161% of Booking shares are held by insiders and 95.121% by institutions. How many people work for Booking?
Latest data suggests 24,200 work at Booking. When does the fiscal year end for Booking?
Booking's fiscal year ends in December. Where is Booking based?
Booking's address is: 800 Connecticut Avenue, Norwalk, CT, United States, 06854 What is Booking's ISIN number?
Booking's international securities identification number is: US09857L1089 What is Booking's CUSIP number?
Booking's Committee on Uniform Securities Identification Procedures number is: 741503106