How to buy Salesforce stock (CRM)

Salesforce is a software - application business based in the US. Salesforce shares (CRM) are listed on the NYSE and all prices are listed in US Dollars. Its last market close was $293.77 – an increase of 1.89% over the previous week. Salesforce employs 72,682 staff and has a trailing 12-month revenue of around $36.5 billion.

Our top picks for where to buy Salesforce-com stock

Buy Salesforce stock from these online trading platforms

Compare special offers, low fees and a wide range of investment options among top trading platforms.

Paid non-client promotion. Finder does not invest money with providers on this page. If a brand is a referral partner, we're paid when you click or tap through to, open an account with or provide your contact information to the provider. Partnerships are not a recommendation for you to invest with any one company. Learn more about how we make money.

Finder is not an advisor or brokerage service. Information on this page is for educational purposes only and not a recommendation to invest with any one company, trade specific stocks or fund specific investments. All editorial opinions are our own.

Salesforce stock price (NYSE: CRM)

Use our graph to track the performance of CRM stocks over time.

Salesforce shares at a glance

• Key figures

Information last updated 2024-10-24.

Latest market close	$293.77
52-week range	$196.21 - $317.31
50-day moving average more info button	$269.39
200-day moving average more info button	$272.43
Wall St. target price	$313.89
PE ratio more info button	49.5268
Dividend yield more info button	$0.8 (0.56%)
Earnings per share (TTM) more info button	$5.79

Is it a good time to buy Salesforce stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Salesforce price performance over time

Historical closes compared with the close of $290.46 from 2024-10-25

1 week (2024-10-22)	0.74%
1 month (2024-09-27)	5.00%
3 months (2024-07-29)	12.32%
6 months (2024-04-29)	5.34%

1 year (2023-10-27)	47.76%
2 years (2022-10-28)	78.97%
3 years (2021-10-29)	299.69
5 years (2019-10-29)	87.28%

Is Salesforce stock undervalued or overvalued?

Valuing Salesforce stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Salesforce's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Salesforce's P/E ratio

Salesforce's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 50x. In other words, Salesforce shares trade at around 50x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Salesforce's PEG ratio

Salesforce's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.546. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Salesforce's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Salesforce's EBITDA

Salesforce's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $9.3 billion.

The EBITDA is a measure of a Salesforce's overall financial performance and is widely used to measure a its profitability.

Salesforce financials

Revenue TTM	$36.5 billion
Operating margin TTM	20.18%
Gross profit TTM	$23 billion
Return on assets TTM	4.71%
Return on equity TTM	9.73%
Profit margin	15.45%
Book value	$60.16
Market Capitalization more info button	$274.1 billion

TTM: trailing 12 months

Salesforce's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Salesforce.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Salesforce's total ESG risk score

Total ESG risk: 13.24

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Salesforce's overall score of 13.24 (as at 12/31/2018) is excellent – landing it in it in the 6th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Salesforce is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Salesforce's environmental score

Environmental score: 0.97/100

Salesforce's environmental score of 0.97 puts it squarely in the 4th percentile of companies rated in the same sector. This could suggest that Salesforce is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Salesforce's social score

Social score: 5.99/100

Salesforce's social score of 5.99 puts it squarely in the 4th percentile of companies rated in the same sector. This could suggest that Salesforce is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Salesforce's governance score

Governance score: 4.28/100

Salesforce's governance score puts it squarely in the 4th percentile of companies rated in the same sector. That could suggest that Salesforce is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Salesforce's controversy score

Controversy score: 2/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Salesforce scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that Salesforce has, for the most part, managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

Salesforce.com Inc was last rated for ESG on: 2019-01-01.

Total ESG score	13.24
Total ESG percentile	5.72
Environmental score	0.97
Environmental score percentile	4
Social score	5.99
Social score percentile	4
Governance score	4.28
Governance score percentile	4
Level of controversy	2

Salesforce share dividends

Dividend payout ratio: 12.77% of net profits

Recently Salesforce has paid out, on average, around 0% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 0% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Salesforce shareholders could enjoy a 0% return on their shares, in the form of dividend payments. In Salesforce's case, that would currently equate to about $0.8 per share.

While Salesforce's payout ratio might seem low, this can signify that Salesforce is investing more in its future growth.

Salesforce's most recent dividend payout was on 7 October 2024. The latest dividend was paid out to all shareholders who bought their shares by 17 September 2024 (the "ex-dividend date").

Have Salesforce's shares ever split?

Salesforce's shares were split on a 4:1 basis on 17 April 2013 . So if you had owned 1 share the day before before the split, the next day you'd have owned 4 shares. This wouldn't directly have changed the overall worth of your Salesforce shares – just the quantity. However, indirectly, the new 75% lower share price could have impacted the market appetite for Salesforce shares which in turn could have impacted Salesforce's share price.

Salesforce share price volatility

Over the last 12 months, Salesforce's shares have ranged in value from as little as $196.209 up to $317.3064. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Salesforce's is 1.3. This would suggest that Salesforce's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Salesforce overview

Salesforce, Inc. provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and artificial intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer support at scale. In addition, its platform offering comprise a flexible platform that enables companies of various sizes, locations, and industries to build business workflow and apps with customer; online learning platform that allows anyone to learn in-demand Salesforce skills; and Slack, an intelligent productivity platform. The company's marketing services enables companies to plan, personalize, automate, and optimize customer marketing journey, connecting interaction, and connected products; and commerce services, which empowers shopping experience across various customer touchpoint, such as mobile, web, social, and stores and provides click-to-code tools that offers customers to build and deploy solutions. Further, its analytics offering includes Tableau, an end-to-end analytics solution for range of enterprise use cases and intelligent analytics with AI models, spot trends, predict outcomes, creates summaries, timely recommendations, and take action from any device; and integration service including MuleSoft, which provides building blocks to deliver end-to-end and connected experiences. Additionally, the company provides data cloud, a hyperscale data engine native to Salesforce; vertical services to meet the needs of customers in industries, such as financial services, healthcare and life sciences, manufacturing and automotive and government; and offers salesforce starter for small and medium-sized businesses.

Frequently asked questions

null
What percentage of Salesforce is owned by insiders or institutions?
Currently 2.639% of Salesforce shares are held by insiders and 83.393% by institutions. How many people work for Salesforce?
Latest data suggests 72,682 work at Salesforce. When does the fiscal year end for Salesforce?
Salesforce's fiscal year ends in January. Where is Salesforce based?
Salesforce's address is: Salesforce Tower, San Francisco, CA, United States, 94105 What is Salesforce's ISIN number?
Salesforce's international securities identification number is: US79466L3024 What is Salesforce's CUSIP number?
Salesforce's Committee on Uniform Securities Identification Procedures number is: 79466L302