Baidu is an internet content & information business based in the US. Baidu shares (BIDU) are listed on the NASDAQ and all prices are listed in US Dollars. Its last market close was $87.51 – an increase of 5.96% over the previous week. Baidu employs 35,900 staff and has a trailing 12-month revenue of around $133.1 billion.
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| Latest market close | $87.51 |
|---|---|
| 52-week range | $74.71 - $116.25 |
| 50-day moving average | $90.43 |
| 200-day moving average | $89.43 |
| Wall St. target price | $110.73 |
| PE ratio | 9.2486 |
| Dividend yield | N/A |
| Earnings per share (TTM) | $8.93 |
The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.
This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.
Historical closes compared with the close of $85.06 from 2025-04-22
| 1 week (2025-04-17) | 2.99% |
|---|---|
| 1 month (2025-03-24) | -11.28% |
| 3 months (2025-01-24) | -1.55% |
| 6 months (2024-10-24) | -4.94% |
| 1 year (2024-04-24) | -14.25% |
|---|---|
| 2 years (2023-04-24) | -30.63% |
| 3 years (2022-04-22) | 114.57 |
| 5 years (2020-04-24) | 100.95 |
Valuing Baidu stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Baidu's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.
Baidu's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 9x. In other words, Baidu shares trade at around 9x recent earnings.
That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.
Baidu's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.5926. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.
The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Baidu's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.
Baidu's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $36 billion.
The EBITDA is a measure of a Baidu's overall financial performance and is widely used to measure a its profitability.
| Revenue TTM | $133.1 billion |
|---|---|
| Operating margin TTM | 11.76% |
| Gross profit TTM | $67.1 billion |
| Return on assets TTM | 3.2% |
| Return on equity TTM | 8.85% |
| Profit margin | 17.85% |
| Book value | $763.13 |
| Market Capitalization | $29.2 billion |
TTM: trailing 12 months
We're not expecting Baidu to pay a dividend over the next 12 months.
Baidu's shares were split on a 10:1 basis on 11 May 2010 . So if you had owned 1 share the day before before the split, the next day you'd have owned 10 shares. This wouldn't directly have changed the overall worth of your Baidu shares – just the quantity. However, indirectly, the new 90% lower share price could have impacted the market appetite for Baidu shares which in turn could have impacted Baidu's share price.
Over the last 12 months, Baidu's shares have ranged in value from as little as $74.71 up to $116.25. A popular way to gauge a stock's volatility is its "beta".
Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Baidu's is 0.322. This would suggest that Baidu's shares are less volatile than average (for this exchange).
Baidu, Inc. provides online marketing and non-marketing value added services through an internet platform in the People's Republic of China. It operates in two segments, Baidu Core and iQIYI. The Baidu Core segment offers search-based, feed-based, and other online marketing services; cloud services; and other products and services based on AI. This segment operates Baidu App that enables users to access search, feed, content, and other services through mobile devices; and Haokan, which allows users to upload, view, search, rate, share, favorite, comment, and follow, as well as offers a range of various user generated and professionally produced short videos. It also provides a portfolio of knowledge and information products, including Baidu Wiki, which features columns and videos, such as encyclopedia of intangible cultural heritage, digital museum and recorder of history; Baidu Knows, an online community where users can pose questions to other users, such as individuals, professionals, and enterprises; Baidu Experience, an online platform where users share daily knowledge and experience; ERNIE Bot; and Baidu Post, a social media that allows users to post text, image, audio and video content, and reply to original curation forming valuable discussion groups. In addition, the company offers Baidu Apollo auto solutions; DuerOS smart assistant for the Chinese language; Apollo Go autonomous ride-hailing service; online marketing services; Baidu Maps, a voice-enabled mobile app providing users with travel-related services; and AI chips.
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