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How to buy Amazon stock (AMZN)

Buy Amazon stock in 5 easy steps, view past price performance and learn what’s ahead for the company.

Amazon is global e-commerce company headquartered in Seattle, Washington. Founded in 1994 by Jeff Bezos, Amazon is one of the five biggest publicly-listed companies in the United States by market capitalization. It's best known globally for its Amazon e-commerce marketplace and video-streaming service, Amazon Prime Video. In addition to its cloud computing business, Amazon Web Services, Amazon manufactures and sells electronic devices such as the Kindle, Fire tablets, Fire TVs and the Echo. Amazon operates in e-commerce, cloud computing, online advertising, digital streaming and artificial intelligence. Amazon's revenue is broken down into seven business segments: Online stores, Physical stores, Third-party seller services, Subscription services, Advertising services, AWS and Other. Amazon.com Inc (AMZN) stock launched on the NASDAQ in 1997 and its share price has since experienced massive growth.

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How to buy Amazon stock

  1. Choose a stock trading platform. Use our comparison table
  2. Open an account. Provide your personal information and sign up.
  3. Fund your account. Deposit funds into your account by linking your banking information or transfer funds from another trading account.
  4. Search for the stock name – AMZN. Search for the stock by name or ticker symbol.
  5. Buy the stock. Place your order. It's that simple.

Latest updates for Amazon

January 27, 2025: Amazon's stock price was hit by "the DeepSeek effect", as a little-known Chinese A.I. app surged in popularity despite limited butget and restricted access to top chips from the likes of Nvidia. While not as exposed as Nvidia, Amazon's valuation has been helped by the A.I.-modelling potential of its cloud services arm.

January 13, 2025: HSBC analyst Christopher Johnen raised his target price for Amazon stock from $225 to $270, citing big potential this year through generative AI. As a cloud services provider, Amazon has vast amounts of data at its disposal on which to train AI models.

January 2, 2025: The vast majority of Amazon's workers returned to working at the office five days a week. Workplace experts watched closely to see if this policy would influence other companies, according to NPR.

December 19, 2024: Workers affiliated with the Teamsters began striking at Amazon facilities across the country Thursday morning in what the union calls the largest strike in history against the online shopping giant less than a week before Christmas, according to ABC News.

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Amazon stock price (NASDAQ: AMZN)

Use our graph to track the performance of AMZN stocks over time.

Amazon shares at a glance

Information last updated 2025-01-31.
Open$0.00
High$0.00
Low$0.00
Close$0.00
Previous close$0.00
Change $0.00
Change % N/A%
Volume 0
Information last updated 2025-01-30.
52-week range$151.61 - $241.77
50-day moving average $220.72
200-day moving average $193.89
Wall St. target price$248.90
PE ratio 50.2441
Dividend yield N/A
Earnings per share (TTM) $4.67

Is it a good time to buy Amazon stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Amazon price performance over time

Historical closes compared with the close of $234.64 from 2025-01-29

1 week (2025-01-24) -0.09%
1 month (2024-12-31) 6.95%
3 months (2024-10-31) 25.88%
6 months (2024-07-31) 25.49%
1 year (2024-01-31) 51.19%
2 years (2023-01-31) 127.52%
3 years (2022-01-31) 56.87%
5 years (2020-01-31) 133.62%

Is Amazon stock undervalued or overvalued?

Valuing Amazon stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Amazon's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Amazon's P/E ratio

Amazon's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 50x. In other words, Amazon shares trade at around 50x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Amazon's PEG ratio

Amazon's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.9483. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Amazon's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Amazon's EBITDA

Amazon's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $111.6 billion.

The EBITDA is a measure of a Amazon's overall financial performance and is widely used to measure a its profitability.

Amazon financials

Revenue TTM $620.1 billion
Operating margin TTM 10.96%
Gross profit TTM $300.2 billion
Return on assets TTM 7.07%
Return on equity TTM 22.56%
Profit margin 8.04%
Book value $24.66
Market Capitalization $2.5 trillion

TTM: trailing 12 months

Amazon's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Amazon.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Amazon's total ESG risk score

Total ESG risk: 33.42

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Amazon's overall score of 33.42 (as at 12/31/2018) is nothing to write home about – landing it in it in the 52nd percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Amazon is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Amazon's environmental score

Environmental score: 10.63/100

Amazon's environmental score of 10.63 puts it squarely in the 7th percentile of companies rated in the same sector. This could suggest that Amazon is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Amazon's social score

Social score: 18.52/100

Amazon's social score of 18.52 puts it squarely in the 7th percentile of companies rated in the same sector. This could suggest that Amazon is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Amazon's governance score

Governance score: 12.78/100

Amazon's governance score puts it squarely in the 7th percentile of companies rated in the same sector. That could suggest that Amazon is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Amazon's controversy score

Controversy score: 3/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Amazon scored a 3 out of 5 for controversy – a middle-of-the-table result reflecting that Amazon hasn't always managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

Amazon.com Inc was last rated for ESG on: 2019-01-01.

Total ESG score 33.42
Total ESG percentile 52.16
Environmental score 10.63
Environmental score percentile 7
Social score 18.52
Social score percentile 7
Governance score 12.78
Governance score percentile 7
Level of controversy 3

Amazon share dividends

We're not expecting Amazon to pay a dividend over the next 12 months.

Have Amazon's shares ever split?

Amazon's shares were split on a 20:1 basis on 5 June 2022 . So if you had owned 1 share the day before before the split, the next day you'd have owned 20 shares. This wouldn't directly have changed the overall worth of your Amazon shares – just the quantity. However, indirectly, the new 95% lower share price could have impacted the market appetite for Amazon shares which in turn could have impacted Amazon's share price.

Amazon share price volatility

Over the last 12 months, Amazon's shares have ranged in value from as little as $151.61 up to $241.77. A popular way to gauge a stock's volatility is its "beta".

AMZN.US volatility(beta: 1.15)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Amazon's is 1.146. This would suggest that Amazon's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

Amazon overview

Amazon. com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, Fire tablets, Fire TVs, Echo, Ring, Blink, and eero; and develops and produces media content. In addition, the company offers programs that enable sellers to sell their products in its stores; and programs that allow authors, independent publishers, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and sell content. Further, it provides compute, storage, database, analytics, machine learning, and other services, as well as advertising services through programs, such as sponsored ads, display, and video advertising.

Frequently asked questions

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What percentage of Amazon is owned by insiders or institutions?
Currently 10.13% of Amazon shares are held by insiders and 64.465% by institutions.
How many people work for Amazon?
Latest data suggests 1,551,000 work at Amazon.
When does the fiscal year end for Amazon?
Amazon's fiscal year ends in December.
Where is Amazon based?
Amazon's address is: 410 Terry Avenue North, Seattle, WA, United States, 98109-5210
What is Amazon's ISIN number?
Amazon's international securities identification number is: US0231351067
What is Amazon's CUSIP number?
Amazon's Committee on Uniform Securities Identification Procedures number is: 023135106
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Editor, Investments

Matt Miczulski is an investments editor at Finder. With over 450 bylines, Matt dissects and reviews brokers and investing platforms to expose perks and pain points, explores investment products and concepts and covers market news, making investing more accessible and helping readers to make informed financial decisions. Before joining Finder in 2021, Matt covered everything from finance news and banking to debt and travel for FinanceBuzz. His expertise and analysis on investing and other financial topics has been featured on CBS, MSN, Best Company and Consolidated Credit, among others. Matt holds a BA in history from William Paterson University. See full bio

Matt's expertise
Matt has written 208 Finder guides across topics including:
  • Trading and investing
  • Broker and trading platform reviews
  • Money management

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