How to buy Nike stock (NKE)

Our top picks for where to buy Nike stock

Buy Nike stock from these online trading platforms

Compare special offers, low fees and a wide range of investment options among top trading platforms.

Paid non-client promotion. Finder does not invest money with providers on this page. If a brand is a referral partner, we're paid when you click or tap through to, open an account with or provide your contact information to the provider. Partnerships are not a recommendation for you to invest with any one company. Learn more about how we make money.

Finder is not an advisor or brokerage service. Information on this page is for educational purposes only and not a recommendation to invest with any one company, trade specific stocks or fund specific investments. All editorial opinions are our own.

AS SEEN ON:

Nike is a footwear & accessories business based in the US. Nike shares (NKE) are listed on the NYSE and all prices are listed in US Dollars. Its last market close was $76.94 – a decrease of 0.4% over the previous week. Nike employs 79,400 staff and has a trailing 12-month revenue of around $50 billion.

Nike stock price (NYSE: NKE)

Use our graph to track the performance of NKE stocks over time.

Nike shares at a glance

• Key figures

Information last updated 2024-12-18.

Latest market close	$76.94
52-week range	$70.07 - $108.92
50-day moving average more info button	$78.43
200-day moving average more info button	$84.89
Wall St. target price	$89.51
PE ratio more info button	22.0344
Dividend yield more info button	$1.48 (2.05%)
Earnings per share (TTM) more info button	$3.49

Paid non-client promotion. Finder does not invest money with providers on this page. If a brand is a referral partner, we're paid when you click or tap through to, open an account with or provide your contact information to the provider. Partnerships are not a recommendation for you to invest with any one company. Learn more about how we make money.

Finder is not an advisor or brokerage service. Information on this page is for educational purposes only and not a recommendation to invest with any one company, trade specific stocks or fund specific investments. All editorial opinions are our own.

Is it a good time to buy Nike stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Nike price performance over time

Historical closes compared with the close of $76.94 from 2024-12-20

1 week (2024-12-16)	-0.34%
1 month (2024-11-22)	-0.59%
3 months (2024-09-23)	-10.74%
6 months (2024-06-21)	-20.83%

1 year (2023-12-22)	-28.79%
2 years (2022-12-23)	-31.80%
3 years (2021-12-23)	159.0709
5 years (2019-12-23)	94.4382

Is Nike stock undervalued or overvalued?

Valuing Nike stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Nike's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Nike's P/E ratio

Nike's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 22x. In other words, Nike shares trade at around 22x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Nike's PEG ratio

Nike's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 3.9884. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Nike's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Nike's EBITDA

Nike's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $7.2 billion.

The EBITDA is a measure of a Nike's overall financial performance and is widely used to measure a its profitability.

Nike financials

Revenue TTM	$50 billion
Operating margin TTM	10.43%
Gross profit TTM	$21.5 billion
Return on assets TTM	10.65%
Return on equity TTM	37.98%
Profit margin	10.6%
Book value	$9.35
Market Capitalization more info button	$114.5 billion

TTM: trailing 12 months

Nike's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Nike.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Nike's total ESG risk score

Total ESG risk: 21.12

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Nike's overall score of 21.12 (as at 12/31/2018) is excellent – landing it in it in the 15th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Nike is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Nike's environmental score

Environmental score: 5.55/100

Nike's environmental score of 5.55 puts it squarely in the 6th percentile of companies rated in the same sector. This could suggest that Nike is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Nike's social score

Social score: 9.56/100

Nike's social score of 9.56 puts it squarely in the 6th percentile of companies rated in the same sector. This could suggest that Nike is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Nike's governance score

Governance score: 13.01/100

Nike's governance score puts it squarely in the 6th percentile of companies rated in the same sector. That could suggest that Nike is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Nike's controversy score

Controversy score: 3/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Nike scored a 3 out of 5 for controversy – a middle-of-the-table result reflecting that Nike hasn't always managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

Nike Inc was last rated for ESG on: 2019-01-01.

Total ESG score	21.12
Total ESG percentile	15.26
Environmental score	5.55
Environmental score percentile	6
Social score	9.56
Social score percentile	6
Governance score	13.01
Governance score percentile	6
Level of controversy	3

Nike share dividends

Dividend payout ratio: 40.59% of net profits

Recently Nike has paid out, on average, around 0% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 0% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Nike shareholders could enjoy a 0% return on their shares, in the form of dividend payments. In Nike's case, that would currently equate to about $1.48 per share.

While Nike's payout ratio might seem fairly standard, it's worth remembering that Nike may be investing much of the rest of its net profits in future growth.

Nike's most recent dividend payout was on 1 January 2025. The latest dividend was paid out to all shareholders who bought their shares by 1 December 2024 (the "ex-dividend date").

Have Nike's shares ever split?

Nike's shares were split on a 2:1 basis on 23 December 2015 . So if you had owned 1 share the day before before the split, the next day you'd have owned 2 shares. This wouldn't directly have changed the overall worth of your Nike shares – just the quantity. However, indirectly, the new 50% lower share price could have impacted the market appetite for Nike shares which in turn could have impacted Nike's share price.

Nike share price volatility

Over the last 12 months, Nike's shares have ranged in value from as little as $70.0706 up to $108.9195. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Nike's is 1.035. This would suggest that Nike's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

Nike overview

NIKE, Inc. , together with its subsidiaries, engages in the design, development, marketing, and sale of athletic footwear, apparel, equipment, accessories, and services worldwide. The company provides athletic and casual footwear, apparel, and accessories under the NIKE, Jumpman, Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also sells a line of performance equipment and accessories comprising bags, sport balls, socks, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities under the NIKE brand; and various plastic products to other manufacturers. In addition, the company markets apparel with licensed college and professional team, and league logos, as well as sells sports apparel; licenses unaffiliated parties to manufacture and sell apparel, digital devices, and applications and other equipment for sports activities under NIKE-owned trademarks; and operates digital platforms, including fitness and activity apps; sport, fitness, and wellness content; and digital services and features in retail stores. It sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other retail accounts through NIKE-owned retail stores, digital platforms, independent distributors, licensees, and sales representatives. The company was founded in 1964 and is headquartered in Beaverton, Oregon.

Frequently asked questions

What percentage of Nike is owned by insiders or institutions?
Currently 1.697% of Nike shares are held by insiders and 81.774% by institutions. How many people work for Nike?
Latest data suggests 79,400 work at Nike. When does the fiscal year end for Nike?
Nike's fiscal year ends in May. Where is Nike based?
Nike's address is: One Bowerman Drive, Beaverton, OR, United States, 97005-6453 What is Nike's ISIN number?
Nike's international securities identification number is: US6541061031 What is Nike's CUSIP number?
Nike's Committee on Uniform Securities Identification Procedures number is: 654106103