The NFL isn’t a publicly traded organization, so you can’t buy NFL stock. But you can invest in major NFL sponsors and companies that back the sport. Here’s a list of football stocks to watch and what you should know before investing.
Can I buy football stocks?
The National Football League is made up of 32 professional US football teams, almost all of which are privately owned. The league itself is not publicly traded on a stock exchange.
The only publicly owned football team is the Green Bay Packers, but you can’t buy its stock on a major exchange. The company has sold stock directly on select occasions, most recently in November 2021. NFL rules allow funds to be used for projects like stadium improvements but not for players’ salaries or operating expenses. If you want to buy football stocks, take a look at companies that sponsor the NFL or that offer products and services related to the football industry.
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Verizon Communications is a global communications, technology, information and entertainment company. It provides phone service plans, internet network access, wireless equipment and many related products and services to consumers, businesses and governmental entities.
Verizon is the official 5G partner of the NFL, signing a ten-year deal worth approximately $1 billion with the league in 2021.
PepsiCo manufactures, markets, distributes and sells beverages and convenient foods worldwide. It operates through a network of direct-store-delivery, customer warehouse and distributor networks as well as directly to consumers through e-commerce platforms and retailers.
PepsiCo renewed its NFL sponsorship in 2022, although the terms were not disclosed. Its previous ten-year deal was reportedly worth $2 billion.
NIKE designs, develops, markets and sells athletic footwear, apparel, equipment, and accessories worldwide. The company offers NIKE brand products in 6 categories including football, running, NIKE basketball, the Jordan brand, training, and sportswear. Nike spends $120 million each year to be the official uniform provider for all NFL teams.
DraftKings Inc. is a digital sports entertainment and gaming company. It offers multi-channel sports betting and gaming technologies, powering sports and gaming entertainment for operators in 17 countries.
In 2021, the NFL signed a deal worth around $1 billion with 3 sports betting companies: DraftKings, Caesars and FanDuel. DraftKings also has a deal with Genius Sports that gives it access to a full portfolio of global sports data including NFL-related products.
Anheuser-Busch InBev SA/NV is a Belgium-based company that produces, distributes and sells beer, alcoholic beverages and soft drinks worldwide. Its extensive portfolio of brands includes Budweiser, Corona, Michelob ULTRA, Stella Artois, Modelo Especial and Victoria. In 2021, Anheuser-Busch InBev signed a deal reportedly worth more than $250 million to be the official provider of beer and hard seltzer for the NFL.
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How to buy football stocks
Choose a broker or trading platform. Fees and account options vary between platforms, so be sure to carefully check the costs and features of any platforms in which you’re interested.
Open a stock trading account. You’ll usually need to provide your name, date of birth, contact information, Social Security number, proof of ID and details of the bank account you want linked to your investment account.
Deposit funds. Transfer funds from your linked bank account to your investment account. Note that some platforms have minimum deposit requirements.
Buy football stocks. Once your account is set up and funded, you can begin buying and selling stocks.
Like any stock, the value of football stocks can change based on a wide range of factors such as company performance, profit projections, news or scandals related to the industry, public interest in the industry and the health of the economy overall.
Companies with diversified interests are somewhat buffered against negative movements in the football industry. This is one of the benefits of investing in large corporate NFL sponsors instead of NFL teams.
But widespread events like the COVID-19 pandemic and economic recessions can still impact even the most established corporations. When sifting through investments, consider all aspects of a business including short- and long-term performance, recent and expected losses, plans for growth and the company’s responses to market changes.
Bottom line
It’s currently impossible to buy NFL stock directly, but you can still invest in companies that are related to the football industry. While it might seem fun to buy stocks as a way of supporting your favorite sport or teams, remember that the value of football stocks can fluctuate like any investment, potentially providing both risks and rewards.
Not all publicly traded companies pay dividends, but some do. Football stocks that pay dividends include Verizon Communications, Nike, PepsiCo and Anheuser-Busch InBev.
No, but you can invest in how football players perform through apps like PredictionStrike, DraftKings and FanDuel. DraftKings and FanDuel are sports betting apps that let you make money by correctly predicting player statistics.
PredictionStrike is different in that it lets you buy, hold and sell player stocks, which move based on factors like trading volume and how player stats compare to fantasy football projections.
Yes. If you want to invest in European football (known as soccer in the US), you can buy stock in publicly traded football clubs that are part of the Union of European Football Associations (UEFA) including Manchester United, Borussia Dortmund, Celtic and Juventus. Manchester United trades on the NYSE, but you’ll need a broker that offers access to international stocks to invest in the other teams. Learn more about buying soccer stocks in this guide.
Stacie Hurst is an editor at Finder, specializing in loans, banking, investing and money transfers. She has a Bachelor of Arts in Psychology and Writing, and she has completed FP Canada Institute's Financial Management Course. Before working in the publishing industry, Stacie completed one year of law school in the United States. When not working, she can usually be found watching K-dramas or playing games with her friends and family. See full bio
Adam Lewis is a freelance journalist and content editor at Last Word Media, with over 20 years of experience in financial journalism. A five-time award winner, he’s written for a range of specialist trade publications including Portfolio Adviser, Investment Week and Trustnet. See full bio
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