Finder makes money from featured partners, but editorial opinions are our own. Advertiser disclosure

15 top e-commerce stocks to buy in 2024

Ready to invest in the internet retail industry? Learn how to invest in e-commerce stocks in just a few steps.

The best e-commerce stocks depend on your portfolio and investment goals — while volatility can be ideal for day traders, long-term investors will want to look to stocks with steadier gains over time.

The top internet retail stocks included on this page all trade on the S&P 500, have an analyst recommendation of "Buy" or better and are sorted by year-to-date performance.

  1. eBay (EBAY)
  2. Amazon-com (AMZN)
  3. Alibaba Group Holding (BABA)
  4. JD-com Inc Adr (JD)
  5. Shopify (SHOP)
  6. PayPal (PYPL)
  7. MercadoLibre (MELI)
  8. Chewy (CHWY)
  9. Overstockcom (OSTK)
  10. Wayfair (W)
  11. Target Corporation (TGT)
  12. Etsy (ETSY)
  13. Oracle Corporation (ORCL)
  14. Shutterstock (SSTK)
  15. Macy’s (M)

Our top broker picks

Alternative pick for crypto trading

Go to site
  • $0 commission trading
  • Instant withdrawals with a 1.75% fee
  • Supports 250+ cryptocurrencies
  • High-yield account earns up to 4.65% APY
Terms apply. Cryptoassets are highly volatile. Your capital is at risk. Available in the US, CA, UK and AU

Disclaimer: This page is not financial advice or an endorsement of digital assets, providers or services. Digital assets are volatile and risky, and past performance is no guarantee of future results. Potential regulations or policies can affect their availability and services provided. Talk with a financial professional before making a decision. Finder or the author may own cryptocurrency discussed on this page.

Top pick for advanced traders

Go to site
  • Trade options, futures, options on futures, stocks, ETFs
  • $0 commission to close options
  • Pro-grade platform and risk analysis tools

Top pick for best mobile experience

Go to site
  • Trade $0 commission stocks, ETFs, and options with as little as $1
  • After-hours trading available
  • Earn 4.5% interest on uninvested cash with Gold
  • 24/7 customer support

How to invest in e-commerce stocks

  1. Choose an online stock trading platform. Choose from our Top Picks above, use our comparison table below or jump straight to the best stock trading apps of 2024.
  2. Sign up for an account. Provide your personal information and sign up.
  3. Set up a funding method to pay for the transaction. Deposit funds into your account by linking your banking information.
  4. Choose the stocks you want to buy. Search for the stock by name or ticker symbol like EBAY or AMZN.
  5. Place your order. Buy the stock. It's that simple.

Take a deeper dive into e-commerce stocks

If you're interested in investing in the internet retail industry, take a closer look at what companies in this industry do and how the stocks have historically performed. Keep in mind that positive past performance doesn't guarantee that a stock will continue to rise in the future.

1. eBay (EBAY)

eBay Inc. , together with its subsidiaries, operates marketplace platforms that connect buyers and sellers in the United States, the United Kingdom, China, Germany, and internationally. The company's marketplace platform includes its online marketplace at ebay.

eBay stock opened the day at $64.40 after a previous close of $64.11. The latest price was $63.95 (25-minute delay). eBay is listed on the NASDAQ, has a trailing 12-month revenue of around USD10.3 billion and employs 12,300 staff.

  • Market capitalization: $30,708,690,944
  • P/E ratio: 16.1486
  • PEG ratio: 1.39

Back to top


2. Amazon-com (AMZN)

Amazon. com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally.

Amazon-com stock opened the day at $224.91 after a previous close of $220.52. The latest price was $223.29 (25-minute delay). Amazon-com is listed on the NASDAQ, has a trailing 12-month revenue of around USD$620.1 billion and employs 1,551,000 staff.

  • Market capitalization: $2,318,768,013,312
  • P/E ratio: 47.1197
  • PEG ratio: 1.9073

Back to top


3. Alibaba Group Holding (BABA)

Alibaba Group Holding Limited, through its subsidiaries, provides technology infrastructure and marketing reach to help merchants, brands, retailers, and other businesses to engage with their users and customers in the People's Republic of China and internationally. The company operates through seven segments: China Commerce, International Commerce, Local Consumer Services, Cainiao, Cloud, Digital Media and Entertainment, and Innovation Initiatives and Others. It operates Taobao and Tmall, which are digital retail platforms; Alimama, a proprietary monetization platform; 1688.

Alibaba Group Holding stock opened the day at $85.00 after a previous close of $85.00. The latest price was $84.31 (25-minute delay). Alibaba Group Holding is listed on the NYSE, has a trailing 12-month revenue of around USD$950.2 billion and employs 198,162 staff.

  • Market capitalization: $206,227,849,216
  • P/E ratio: 17.5983
  • PEG ratio: 0.5599

Back to top


4. JD-com Inc Adr (JD)

JD. com, Inc. operates as a supply chain-based technology and service provider in the People's Republic of China.

JD-com Inc Adr stock opened the day at $36.56 after a previous close of $36.44. The latest price was $35.91 (25-minute delay). JD-com Inc Adr is listed on the NASDAQ, has a trailing 12-month revenue of around USD$1.1 trillion and employs 517,124 staff.

  • Market capitalization: $59,712,765,952
  • P/E ratio: 11.7929
  • PEG ratio: 1.2717

Back to top


5. Shopify (SHOP)

Shopify Inc. , a commerce company, provides a commerce platform and services in Canada, the United States, Europe, the Middle East, Africa, the Asia Pacific, Australia, China, and Latin America. The company's platform enables merchants to displays, manages, markets, and sells its products through various sales channels, including web and mobile storefronts, physical retail locations, pop-up shops, social media storefronts, native mobile apps, buy buttons, and marketplaces; and enables to manage products and inventory, process orders and payments, fulfill and ship orders, new buyers and build customer relationships, source products, leverage analytics and reporting, manage cash, payments and transactions, and access financing.

Shopify stock opened the day at $111.30 after a previous close of $109.70. The latest price was $107.07 (25-minute delay). Shopify is listed on the NYSE, has a trailing 12-month revenue of around USD$7.8 billion and employs 8,300 staff.

  • Market capitalization: $141,303,005,184
  • P/E ratio: 110.0202
  • PEG ratio: 1.1192

Back to top


6. PayPal (PYPL)

PayPal Holdings, Inc. operates a technology platform that enables digital payments on behalf of merchants and consumers worldwide. It operates a two-sided network at scale that connects merchants and consumers that enables its customers to connect, transact, and send and receive payments through online and in person, as well as transfer and withdraw funds using various funding sources, such as bank accounts, PayPal or Venmo account balance, PayPal and Venmo branded credit products comprising its installment products, credit and debit cards, and cryptocurrencies, as well as other stored value products, including gift cards and eligible rewards.

PayPal stock opened the day at $86.28 after a previous close of $85.45. The latest price was $86.78 (25-minute delay). PayPal is listed on the NASDAQ, has a trailing 12-month revenue of around USD$31.5 billion and employs 27,200 staff.

  • Market capitalization: $85,667,045,376
  • P/E ratio: 20.4426
  • PEG ratio: 1.4306

Back to top


7. MercadoLibre (MELI)

MercadoLibre, Inc. operates online commerce platforms in the United States. It operates Mercado Libre Marketplace, an automated online commerce platform that enables businesses, merchants, and individuals to list merchandise and conduct sales and purchases digitally; and Mercado Pago FinTech platform, a financial technology solution platform, which facilitates transactions on and off its marketplaces by providing a mechanism that allows its users to send and receive payments online, as well as allows users to transfer money through their websites or on the apps.

MercadoLibre stock opened the day at $1,746.97 after a previous close of $1,716.38. The latest price was $1,666.00 (25-minute delay). MercadoLibre is listed on the NASDAQ, has a trailing 12-month revenue of around USD$18.5 billion and employs 58,313 staff.

  • Market capitalization: $87,016,005,632
  • P/E ratio: 60.9727
  • PEG ratio: 1.038

Back to top


8. Chewy (CHWY)

Chewy, Inc. , together with its subsidiaries, engages in the pure play e-commerce business in the United States. It provides pet food and treats, pet supplies and pet medications, and other pet-health products, as well as pet services for dogs, cats, fish, birds, small pets, horses, and reptiles through its retail websites and mobile applications.

Chewy stock opened the day at $32.47 after a previous close of $31.86. The latest price was $32.48 (25-minute delay). Chewy is listed on the NYSE, has a trailing 12-month revenue of around USD$11.3 billion and employs 18,100 staff.

  • Market capitalization: $12,973,200,384
  • P/E ratio: 34.6304
  • PEG ratio: 0.6708

Back to top


9. Overstockcom (OSTK)

Overstock. com, Inc. operates as an online retailer in the United States.

Overstockcom stock opened the day at $0.00 after a previous close of $0.00. The latest price was $0.00 (25-minute delay). Overstockcom is listed on the NASDAQ, has a trailing 12-month revenue of around USD$1.6 billion and employs 1,050 staff.

  • Market capitalization: $760,216,256
  • PEG ratio: -15.63

Back to top


10. Wayfair (W)

Wayfair Inc. provides e-commerce business in the United States and internationally. The company offers approximately thirty million products for the home sector.

Wayfair stock opened the day at $46.01 after a previous close of $50.42. The latest price was $43.75 (25-minute delay). Wayfair is listed on the NYSE, has a trailing 12-month revenue of around USD$11.8 billion and employs 12,800 staff.

  • Market capitalization: $5,695,748,608
  • PEG ratio: 23.5004

Back to top


11. Target Corporation (TGT)

Target Corporation operates as a general merchandise retailer in the United States. The company offers apparel for women, men, boys, girls, toddlers, and infants and newborns, as well as jewelry, accessories, and shoes; and beauty and personal care, baby gear, cleaning, paper products, and pet supplies. It also provides dry grocery, dairy, frozen food, beverages, candy, snacks, deli, bakery, meat, and food service; electronics, which includes video game hardware and software, toys, entertainment, sporting goods, and luggage; and furniture, lighting, storage, kitchenware, small appliances, home decor, bed and bath, home improvement, school/office supplies, greeting cards and party supplies, and other seasonal merchandise.

Target Corporation stock opened the day at $131.00 after a previous close of $130.70. The latest price was $130.43 (25-minute delay). Target Corporation is listed on the NYSE, has a trailing 12-month revenue of around USD$107.3 billion and employs 415,000 staff.

  • Market capitalization: $59,888,308,224
  • P/E ratio: 13.8453
  • PEG ratio: 1.8251

Back to top


12. Etsy (ETSY)

Etsy, Inc. , together with its subsidiaries, operates two-sided online marketplaces that connect buyers and sellers in the United States, the United Kingdom, Germany, Canada, Australia, and France. Its primary marketplace is Etsy.

Etsy stock opened the day at $57.21 after a previous close of $56.64. The latest price was $57.14 (25-minute delay). Etsy is listed on the NASDAQ, has a trailing 12-month revenue of around USD$2.8 billion and employs 2,420 staff.

  • Market capitalization: $6,371,546,624
  • P/E ratio: 28.898
  • PEG ratio: 1.3783

Back to top


13. Oracle Corporation (ORCL)

Oracle Corporation offers products and services that address enterprise information technology environments worldwide. Its Oracle cloud software as a service offering include various cloud software applications, including Oracle Fusion cloud enterprise resource planning (ERP), Oracle Fusion cloud enterprise performance management, Oracle Fusion cloud supply chain and manufacturing management, Oracle Fusion cloud human capital management, Oracle Cerner healthcare, and NetSuite applications suite, as well as Oracle Fusion Sales, Service, and Marketing. The company also offers cloud-based industry solutions for various industries; Oracle application licenses; and Oracle license support services.

Oracle Corporation stock opened the day at $167.55 after a previous close of $165.41. The latest price was $168.79 (25-minute delay). Oracle Corporation is listed on the NYSE, has a trailing 12-month revenue of around USD$53.8 billion and employs 159,000 staff.

  • Market capitalization: $462,645,166,080
  • P/E ratio: 40.4425
  • PEG ratio: 1.8245

Back to top


14. Shutterstock (SSTK)

Shutterstock, Inc. provides platform to connect brands and businesses to high quality content in North America, Europe, and internationally. The company offers image services consisting of photographs, vectors, and illustrations, which is used in visual communications, such as websites, digital and print marketing materials, corporate communications, books, publications, and others; footage services, including video clips, filmed by industry experts and cinema grade video effects in HD and 4K formats that are integrated into websites, social media, marketing campaigns, and cinematic productions; and music services comprising music tracks and sound effects, which are used to complement images and footage.

Shutterstock stock opened the day at $31.72 after a previous close of $30.06. The latest price was $30.06 (25-minute delay). Shutterstock is listed on the NYSE, has a trailing 12-month revenue of around USD$902.2 million and employs 1,274 staff.

  • Market capitalization: $1,047,918,656
  • P/E ratio: 29.4706
  • PEG ratio: 2.65

Back to top


15. Macy’s (M)

Macy's, Inc. , an omni-channel retail organization, operates stores, websites, and mobile applications in the United States. The company sells a range of merchandise, such as apparel and accessories for men, women, and kids; cosmetics; home furnishings; and other consumer goods under the Macy's, Bloomingdale's, and bluemercury brands.

Macy’s stock opened the day at $16.06 after a previous close of $15.85. The latest price was $15.85 (25-minute delay). Macy’s is listed on the NYSE, has a trailing 12-month revenue of around USD$23.5 billion and employs 85,581 staff.

  • Market capitalization: $4,400,530,944
  • P/E ratio: 25.9836
  • PEG ratio: 0.1103

Back to top

Bottom line

While it’s possible to turn a profit investing in e-commerce stocks, keep in mind that — like any investment — e-commerce stocks are not immune to risk. These stocks are subject to fluctuating conditions — both in the market and in the internet retail industry, so carefully vet your picks before you invest. And if you’re new to investing, or if it’s been awhile since you’ve taken a critical look at your investing accounts, compare brokers to make sure you’re getting the best features in your trading account.

Paid non-client promotion. Finder does not invest money with providers on this page. If a brand is a referral partner, we're paid when you click or tap through to, open an account with or provide your contact information to the provider. Partnerships are not a recommendation for you to invest with any one company. Learn more about how we make money.

Finder is not an advisor or brokerage service. Information on this page is for educational purposes only and not a recommendation to invest with any one company, trade specific stocks or fund specific investments. All editorial opinions are our own.

More guides on Finder

Ask a question

Finder.com provides guides and information on a range of products and services. Because our content is not financial advice, we suggest talking with a professional before you make any decision.

By submitting your comment or question, you agree to our Privacy and Cookies Policy and finder.com Terms of Use.

Questions and responses on finder.com are not provided, paid for or otherwise endorsed by any bank or brand. These banks and brands are not responsible for ensuring that comments are answered or accurate.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Go to site