How to buy Harley-Davidson stock (HOG)

Harley-Davidson (HOG) is a leading recreational vehicles business based in the US. It opened the day at $30.22 after a previous close of $30.17. During the day the price has varied from a low of $30.19 to a high of $31.15. The latest price was $30.75 (25 minute delay). Harley-Davidson is listed on the NYSE and employs 6,400 staff. All prices are listed in US Dollars.

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Harley-Davidson stock price (NYSE: HOG)

Use our graph to track the performance of HOG stocks over time.

Harley-Davidson shares at a glance

• Live prices
• Key figures

Information last updated 2024-12-21.

Open	$0.00
High	$0.00
Low	$0.00
Close	$0.00
Previous close	$0.00
Change more info button	$0.00
Change % more info button	N/A%
Volume more info button	0

Information last updated 2024-12-18.

52-week range	$29.74 - $43.51
50-day moving average more info button	$33.36
200-day moving average more info button	$35.98
Wall St. target price	$37.61
PE ratio more info button	6.7884
Dividend yield more info button	$0.683 (2.26%)
Earnings per share (TTM) more info button	$4.49

Is it a good time to buy Harley-Davidson stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Harley-Davidson price performance over time

Historical closes compared with the close of $30.75 from 2024-12-19

1 week (2024-12-13)	-5.65%
1 month (2024-11-21)	-6.34%
3 months (2024-09-20)	-20.30%
6 months (2024-06-20)	-7.52%

1 year (2023-12-20)	-11.13%
2 years (2022-12-20)	-22.60%
3 years (2021-12-20)	33.2322
5 years (2019-12-20)	34.3913

Is Harley-Davidson stock undervalued or overvalued?

Valuing Harley-Davidson stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Harley-Davidson's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Harley-Davidson's P/E ratio

Harley-Davidson's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 7x. In other words, Harley-Davidson shares trade at around 7x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Harley-Davidson's PEG ratio

Harley-Davidson's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 3.1708. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Harley-Davidson's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Harley-Davidson's EBITDA

Harley-Davidson's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $820.7 million.

The EBITDA is a measure of a Harley-Davidson's overall financial performance and is widely used to measure a its profitability.

Harley-Davidson financials

Revenue TTM	$5.6 billion
Operating margin TTM	10.57%
Gross profit TTM	$1.8 billion
Return on assets TTM	3.22%
Return on equity TTM	17.42%
Profit margin	10.77%
Book value	$26.95
Market Capitalization more info button	$3.9 billion

TTM: trailing 12 months

Harley-Davidson's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Harley-Davidson.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Harley-Davidson's total ESG risk score

Total ESG risk: 24.32

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Harley-Davidson's overall score of 24.32 (as at 12/31/2018) is excellent – landing it in it in the 17th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Harley-Davidson is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Harley-Davidson's environmental score

Environmental score: 9.85/100

Harley-Davidson's environmental score of 9.85 puts it squarely in the 9th percentile of companies rated in the same sector. This could suggest that Harley-Davidson is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Harley-Davidson's social score

Social score: 15.21/100

Harley-Davidson's social score of 15.21 puts it squarely in the 9th percentile of companies rated in the same sector. This could suggest that Harley-Davidson is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Harley-Davidson's governance score

Governance score: 12.26/100

Harley-Davidson's governance score puts it squarely in the 9th percentile of companies rated in the same sector. That could suggest that Harley-Davidson is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Harley-Davidson's controversy score

Controversy score: 2/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Harley-Davidson scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that Harley-Davidson has, for the most part, managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

Harley-Davidson Inc was last rated for ESG on: 2019-01-01.

Total ESG score	24.32
Total ESG percentile	17.46
Environmental score	9.85
Environmental score percentile	9
Social score	15.21
Social score percentile	9
Governance score	12.26
Governance score percentile	9
Level of controversy	2

Harley-Davidson share dividends

Dividend payout ratio: 15.59% of net profits

Recently Harley-Davidson has paid out, on average, around 0% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 0% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Harley-Davidson shareholders could enjoy a 0% return on their shares, in the form of dividend payments. In Harley-Davidson's case, that would currently equate to about $0.683 per share.

While Harley-Davidson's payout ratio might seem low, this can signify that Harley-Davidson is investing more in its future growth.

Harley-Davidson's most recent dividend payout was on 22 December 2024. The latest dividend was paid out to all shareholders who bought their shares by 9 December 2024 (the "ex-dividend date").

Have Harley-Davidson's shares ever split?

Harley-Davidson's shares were split on a 2:1 basis on 9 April 2000 . So if you had owned 1 share the day before before the split, the next day you'd have owned 2 shares. This wouldn't directly have changed the overall worth of your Harley-Davidson shares – just the quantity. However, indirectly, the new 50% lower share price could have impacted the market appetite for Harley-Davidson shares which in turn could have impacted Harley-Davidson's share price.

Harley-Davidson share price volatility

Over the last 12 months, Harley-Davidson's shares have ranged in value from as little as $29.74 up to $43.5147. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Harley-Davidson's is 1.476. This would suggest that Harley-Davidson's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Harley-Davidson overview

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products.

Frequently asked questions

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What percentage of Harley-Davidson is owned by insiders or institutions?
Currently 0.954% of Harley-Davidson shares are held by insiders and 96.37% by institutions. How many people work for Harley-Davidson?
Latest data suggests 6,400 work at Harley-Davidson. When does the fiscal year end for Harley-Davidson?
Harley-Davidson's fiscal year ends in December. Where is Harley-Davidson based?
Harley-Davidson's address is: 3700 West Juneau Avenue, Milwaukee, WI, United States, 53208 What is Harley-Davidson's ISIN number?
Harley-Davidson's international securities identification number is: US4128221086 What is Harley-Davidson's CUSIP number?
Harley-Davidson's Committee on Uniform Securities Identification Procedures number is: 412822108