How to buy Williams-Sonoma stock (WSM)

Williams-Sonoma is a specialty retail business based in the US. Williams-Sonoma shares (WSM) are listed on the NYSE and all prices are listed in US Dollars. Its last market close was $179.59 – a decrease of 8.2% over the previous week. Williams-Sonoma employs 10,700 staff and has a trailing 12-month revenue of around $7.6 billion.

Our top picks for where to buy Williams-Sonoma stock

Buy Williams-Sonoma stock from these online trading platforms

Compare special offers, low fees and a wide range of investment options among top trading platforms.

Paid non-client promotion. Finder does not invest money with providers on this page. If a brand is a referral partner, we're paid when you click or tap through to, open an account with or provide your contact information to the provider. Partnerships are not a recommendation for you to invest with any one company. Learn more about how we make money.

Finder is not an advisor or brokerage service. Information on this page is for educational purposes only and not a recommendation to invest with any one company, trade specific stocks or fund specific investments. All editorial opinions are our own.

Williams-Sonoma stock price (NYSE: WSM)

Use our graph to track the performance of WSM stocks over time.

Williams-Sonoma shares at a glance

• Key figures

Information last updated 2024-12-18.

Latest market close	$179.59
52-week range	$94.64 - $199.42
50-day moving average more info button	$154.60
200-day moving average more info button	$147.89
Wall St. target price	$167.15
PE ratio more info button	22.0201
Dividend yield more info button	$0 (1.66%)
Earnings per share (TTM) more info button	$8.45

Is it a good time to buy Williams-Sonoma stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Williams-Sonoma price performance over time

Historical closes compared with the close of $186.07 from 2024-12-18

1 week (2024-12-13)	-4.89%
1 month (2024-11-21)	7.87%
3 months (2024-09-20)	25.04%
6 months (2024-06-20)	-38.78%

1 year (2023-12-20)	-7.65%
2 years (2022-12-20)	236.64%
3 years (2021-12-20)	144.35%
5 years (2019-12-20)	468.56%

Is Williams-Sonoma stock undervalued or overvalued?

Valuing Williams-Sonoma stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Williams-Sonoma's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Williams-Sonoma's P/E ratio

Williams-Sonoma's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 22x. In other words, Williams-Sonoma shares trade at around 22x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Williams-Sonoma's PEG ratio

Williams-Sonoma's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.4769. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Williams-Sonoma's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Williams-Sonoma's EBITDA

Williams-Sonoma's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $1.6 billion.

The EBITDA is a measure of a Williams-Sonoma's overall financial performance and is widely used to measure a its profitability.

Williams-Sonoma financials

Revenue TTM	$7.6 billion
Operating margin TTM	16.21%
Gross profit TTM	$3.7 billion
Return on assets TTM	17.8%
Return on equity TTM	55.96%
Profit margin	14.29%
Book value	$16.59
Market Capitalization more info button	$22.9 billion

TTM: trailing 12 months

Williams-Sonoma share dividends

Dividend payout ratio: 16.31% of net profits

Recently Williams-Sonoma has paid out, on average, around 0% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 0% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Williams-Sonoma shareholders could enjoy a 0% return on their shares, in the form of dividend payments. In Williams-Sonoma's case, that would currently equate to about $0 per share.

While Williams-Sonoma's payout ratio might seem low, this can signify that Williams-Sonoma is investing more in its future growth.

Williams-Sonoma's most recent dividend payout was on 20 February 2025. The latest dividend was paid out to all shareholders who bought their shares by 17 October 2024 (the "ex-dividend date").

Have Williams-Sonoma's shares ever split?

Williams-Sonoma's shares were split on a 2:1 basis on 8 July 2024 . So if you had owned 1 share the day before before the split, the next day you'd have owned 2 shares. This wouldn't directly have changed the overall worth of your Williams-Sonoma shares – just the quantity. However, indirectly, the new 50% lower share price could have impacted the market appetite for Williams-Sonoma shares which in turn could have impacted Williams-Sonoma's share price.

Williams-Sonoma share price volatility

Over the last 12 months, Williams-Sonoma's shares have ranged in value from as little as $94.6357 up to $199.42. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Williams-Sonoma's is 1.755. This would suggest that Williams-Sonoma's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Williams-Sonoma overview

Williams-Sonoma, Inc. operates as an omni-channel specialty retailer of various products for home. It offers cooking, dining, and entertaining products, such as cookware, tools, electrics, cutlery, tabletop and bar, outdoor, furniture, and a library of cookbooks under the Williams Sonoma Home brand, as well as home furnishings and decorative accessories under the Williams Sonoma lifestyle brand; and furniture, bedding, lighting, rugs, table essentials, and decorative accessories under the Pottery Barn brand. The company also provides home decor products under the West Elm brand; kids accessories under the Pottery Barn Kids brand; and an organic bedding to multi-purpose furniture under the Pottery Barn Teen brand. In addition, it offers made-to-order lighting, hardware, furniture, and home decors inspired by history under the Rejuvenation brand; personalized products and custom gifts under the Mark and Graham brand; and colorful and vintage-inspired heirloom products under the GreenRow, as well as operates a 3-D imaging and augmented reality platform for the home furnishings and décor industry under the Outward brand. The company markets its products through e-commerce websites, direct-mail catalogs, and retail stores. Williams-Sonoma, Inc.

Frequently asked questions

What percentage of Williams-Sonoma is owned by insiders or institutions?
Currently 1.187% of Williams-Sonoma shares are held by insiders and 99.576% by institutions. How many people work for Williams-Sonoma?
Latest data suggests 10,700 work at Williams-Sonoma. When does the fiscal year end for Williams-Sonoma?
Williams-Sonoma's fiscal year ends in January. Where is Williams-Sonoma based?
Williams-Sonoma's address is: 3250 Van Ness Avenue, San Francisco, CA, United States, 94109 What is Williams-Sonoma's ISIN number?
Williams-Sonoma's international securities identification number is: US9699041011 What is Williams-Sonoma's CUSIP number?
Williams-Sonoma's Committee on Uniform Securities Identification Procedures number is: 969904101