The Bountiful Company IPO: How to Buy The Bountiful Company Stock When It Goes Public

The Bountiful Company, maker of nutritional supplements like Nature's Bounty vitamins and Osteo Bi-Flex, among others, has filed a registration statement with the US Securities and Exchange Commission to conduct an initial public offering.

However, Swiss food conglomerate Nestlé could be making a move to acquire the company from private equity firm KKR & Co. before the IPO. This has not yet been confirmed, but we will update this page as new information emerges.

What we know about the The Bountiful Company IPO

The Bountiful Company filed a registration form with the US Securities and Exchange Commission (SEC) to go public on the New York Stock Exchange under the ticker symbol BTFL. Not yet an official IPO, this is one of the first steps of taking a private company public.

The exact IPO date has not been announced. There's no news yet about how much the stock will cost when it goes public. We'll update this page with more information as it becomes available.

How to buy The Bountiful Company stock when it starts trading

Once The Bountiful Company goes public, you'll need a brokerage account to invest. Consider opening a brokerage account today so you're ready as soon as the stock hits the market.

Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
Open your brokerage account. Complete an application with your details.
Confirm your payment details. Fund your account.
Research the stock. Find the stock by name or ticker symbol – BTFL – and research it before deciding if it's a good investment for you.
Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.

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How do similar companies perform?

It's impossible to predict how any stock will perform — and IPOs can be particularly volatile. Looking at the performance of similar companies can help you decide if now is a good time to buy The Bountiful Company stock.

See how the following stocks are performing, and view details like market capitalization, the price-to-earnings (P/E) ratio, price/earnings-to-growth (PEG) ratio and dividend yield.

Company summary
USANA Health Sciences, Inc. develops, manufactures, and sells science-based nutritional, personal care, and skincare products in the Asia Pacific, the Americas, and Europe. The company offers USANA nutritional products that comprise essentials/CellSentials, such as vitamin and mineral supplements that provide a foundation of total body nutrition for various age groups; optimizers consisting of targeted supplements that are designed to meet cardiovascular, skeletal/structural, and digestive health needs; and food that include meal replacement shakes, snack bars, and other related products. It also provides Celavive, a skin care regimen for various skin care types and ethnicities; and other products for prenatal, infant, and young child age groups. In addition, the company offers materials and online tools to assist associates in building their businesses, as well as in marketing products. It offers its products through retail stores and online. The company has a research collaboration agreement with Beijing University of Chinese Medicine; and National Sports Training Bureau. USANA Health Sciences, Inc. was founded in 1992 and is headquartered in Salt Lake City, Utah.
Historical performance
Stock information
- Market capitalization: $698724928
- P/E ratio: 12.9541
- PEG ratio: 1.115
- Dividend yield: N/A%
Get more detailed information and learn how to buy USNA.US stock
Company summary
Herbalife Ltd. provides health and wellness products in North America, Mexico, South and Central America, Europe, the Middle East, Africa, China, and the Asia Pacific. It offers products in the areas of weight management; targeted nutrition; energy, sports, and fitness; outer nutrition; and literature and promotional items. The company also provides weight management products, including meal replacement products, protein shakes, drink mixes, weight loss supplements, healthy snacks, and metabolism boosting teas; targeted nutrition products, which comprise functional beverages, and dietary and nutritional supplements that contain herbs, vitamins, minerals, and other natural ingredients; outer nutrition products, such as facial skin, body, and hair care products; and energy, sports, and fitness products, including N-R-G tea and energy drink products. In addition, it offers literature, promotional, and other materials that comprise start-up kits, sales tools, and educational materials. The company sells its products through sales representatives, independent service providers, and company-operated retail platforms. Herbalife Ltd. was formerly known as Herbalife Nutrition Ltd. and changed its name to Herbalife Ltd. in April 2023. The company was founded in 1980 and is headquartered in Los Angeles, California.
Historical performance
Stock information
- Market capitalization: $640029184
- P/E ratio: 7.4706
- PEG ratio: -32.8
- Dividend yield: N/A%
Get more detailed information and learn how to buy HLF.US stock
Company summary
Nu Skin Enterprises, Inc., together with its subsidiaries, engages in the development and distribution of various beauty and wellness products worldwide. It offers skin care devices, cosmetics, and other personal care products, including ageLOC LumiSpa and ageLOC LumiSpa iO; and nutricentials skin care products. The company also provides wellness products, such as LifePak nutritional supplements, ageLOC TR90 weight management system, and Beauty Focus Collagen+. In addition, it is involved in the research and product development of skin care products and nutritional supplements. The company sells its products under the Nu Skin, Pharmanex, and ageLOC brands through retail stores, website, digital platforms, and independent direct sellers and marketers, as well as a service center. Nu Skin Enterprises, Inc. was founded in 1984 and is headquartered in Provo, Utah.
Historical performance
Stock information
- Market capitalization: $331075264
- PEG ratio: 2.35
- Dividend yield: 0.0364%
Get more detailed information and learn how to buy NUS.US stock

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How to buy The Bountiful Company (BTFL) stock when it goes public

Here's everything we know so far about the The Bountiful Company IPO.

What we know about the The Bountiful Company IPO

How to buy The Bountiful Company stock when it starts trading