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How to buy Sinclair Broadcast Group stock (SBGI)

Buy Sinclair Broadcast Group stock in 5 easy steps, view past price performance and learn what’s ahead for the company.

Sinclair Broadcast Group is a broadcasting business based in the US. Sinclair Broadcast Group shares (SBGI) are listed on the NASDAQ and all prices are listed in US Dollars. Its last market close was $15.33 – an increase of 3.69% over the previous week. Sinclair Broadcast Group employs 7,200 staff and has a trailing 12-month revenue of around $3.5 billion.

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  4. Search for the stock name – SBGI. Search for the stock by name or ticker symbol.
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Sinclair Broadcast Group stock price (NASDAQ: SBGI)

Use our graph to track the performance of SBGI stocks over time.

Sinclair Broadcast Group shares at a glance

Information last updated 2025-05-01.
Latest market close$15.33
52-week range$10.60 - $18.13
50-day moving average $14.78
200-day moving average $15.29
Wall St. target price$17.00
PE ratio 3.113
Dividend yield $1 (6.94%)
Earnings per share (TTM) $4.69

Is it a good time to buy Sinclair Broadcast Group stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Sinclair Broadcast Group price performance over time

Historical closes compared with the close of $15.325 from 2025-05-02

1 week (2025-04-25) 3.69%
1 month (2025-04-04) 11.21%
3 months (2025-02-04) 2.71%
6 months (2024-11-04) -9.53%
1 year (2024-05-03) 16.01%
2 years (2023-05-03) 3.98%
3 years (2022-05-03) 19.2807
5 years (2020-05-01) 17.20%

Is Sinclair Broadcast Group stock undervalued or overvalued?

Valuing Sinclair Broadcast Group stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Sinclair Broadcast Group's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Sinclair Broadcast Group's P/E ratio

Sinclair Broadcast Group's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 3x. In other words, Sinclair Broadcast Group shares trade at around 3x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Sinclair Broadcast Group's PEG ratio

Sinclair Broadcast Group's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 0.8868. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Sinclair Broadcast Group's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Sinclair Broadcast Group's EBITDA

Sinclair Broadcast Group's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $800 million.

The EBITDA is a measure of a Sinclair Broadcast Group's overall financial performance and is widely used to measure a its profitability.

Sinclair Broadcast Group financials

Revenue TTM $3.5 billion
Operating margin TTM 27.49%
Gross profit TTM $1.8 billion
Return on assets TTM 5.74%
Return on equity TTM 86.57%
Profit margin 8.74%
Book value $8.78
Market Capitalization $1 billion

TTM: trailing 12 months

Sinclair Broadcast Group share dividends

23%

Dividend payout ratio: 22.91% of net profits

Recently Sinclair Broadcast Group has paid out, on average, around 0% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 0% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Sinclair Broadcast Group shareholders could enjoy a 0% return on their shares, in the form of dividend payments. In Sinclair Broadcast Group's case, that would currently equate to about $1 per share.

While Sinclair Broadcast Group's payout ratio might seem low, this can signify that Sinclair Broadcast Group is investing more in its future growth.

Sinclair Broadcast Group's most recent dividend payout was on 23 March 2025. The latest dividend was paid out to all shareholders who bought their shares by 9 March 2025 (the "ex-dividend date").

Have Sinclair Broadcast Group's shares ever split?

Sinclair Broadcast Group's shares were split on a 2:1 basis on 28 May 1998 . So if you had owned 1 share the day before before the split, the next day you'd have owned 2 shares. This wouldn't directly have changed the overall worth of your Sinclair Broadcast Group shares – just the quantity. However, indirectly, the new 50% lower share price could have impacted the market appetite for Sinclair Broadcast Group shares which in turn could have impacted Sinclair Broadcast Group's share price.

Sinclair Broadcast Group share price volatility

Over the last 12 months, Sinclair Broadcast Group's shares have ranged in value from as little as $10.596 up to $18.1297. A popular way to gauge a stock's volatility is its "beta".

SBGI.US volatility(beta: 1.28)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Sinclair Broadcast Group's is 1.276. This would suggest that Sinclair Broadcast Group's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Sinclair Broadcast Group overview

Sinclair, Inc. , a media company, provides content on local television stations and digital platforms in the United States. It operates through two segments, Local Media and Tennis. The Local Media segment operates broadcast television stations, original networks, and content; provides free over-the-air programming and live local sporting events on its stations; distributes its content to multi-channel video programming distributors in exchange for contractual fees; and produces local and original news programs. This segment operates The Nest, a free over-the-air national broadcast TV network; Comet, a science fiction network; CHARGE!, an adventure and action-based network; TBD, a multiscreen TV network; The National News Desk, a news program; and Full Measure with Sharyl Attkisson, an investigative and political analysis program, as well as podcasts related to soccer and sports programming. Its Tennis segment offers Tennis Channel, a cable network that includes coverage of tennis' top tournaments and original professional sports, and tennis lifestyle shows; Tennis Channel International and Tennis Channel streaming services; T2 FAST, a 24-hours a day free ad-supported streaming television channel; Tennis. com; and FAST Channel Pickleballtv.

Frequently asked questions

What percentage of Sinclair Broadcast Group is owned by insiders or institutions?
Currently 16.467% of Sinclair Broadcast Group shares are held by insiders and 59.038% by institutions.
How many people work for Sinclair Broadcast Group?
Latest data suggests 7,200 work at Sinclair Broadcast Group.
When does the fiscal year end for Sinclair Broadcast Group?
Sinclair Broadcast Group's fiscal year ends in December.
Where is Sinclair Broadcast Group based?
Sinclair Broadcast Group's address is: 10706 Beaver Dam Road, Hunt Valley, MD, United States, 21030
What is Sinclair Broadcast Group's ISIN number?
Sinclair Broadcast Group's international securities identification number is: US8292261091
What is Sinclair Broadcast Group's CUSIP number?
Sinclair Broadcast Group's Committee on Uniform Securities Identification Procedures number is: 829226505

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