How to buy Saga Communications stock (SGA)

Saga Communications is a broadcasting business based in the US. Saga Communications shares (SGA) are listed on the NASDAQ and all prices are listed in US Dollars. Its last market close was $11.90 – a decrease of 6.52% over the previous week. Saga Communications employs 589 staff and has a trailing 12-month revenue of around $110.7 million.

Our top picks for where to buy Saga Communications stock

Buy Saga Communications stock from these online trading platforms

Compare special offers, low fees and a wide range of investment options among top trading platforms.

Paid non-client promotion. Finder does not invest money with providers on this page. If a brand is a referral partner, we're paid when you click or tap through to, open an account with or provide your contact information to the provider. Partnerships are not a recommendation for you to invest with any one company. Learn more about how we make money.

Finder is not an advisor or brokerage service. Information on this page is for educational purposes only and not a recommendation to invest with any one company, trade specific stocks or fund specific investments. All editorial opinions are our own.

Saga Communications stock price (NASDAQ: SGA)

Use our graph to track the performance of SGA stocks over time.

Saga Communications shares at a glance

• Key figures

Information last updated 2024-12-18.

Latest market close	$11.90
52-week range	$11.49 - $22.88
50-day moving average more info button	$13.24
200-day moving average more info button	$16.81
Wall St. target price	$24.00
PE ratio more info button	15.8667
Dividend yield more info button	$1.6 (8.38%)
Earnings per share (TTM) more info button	$0.75

Is it a good time to buy Saga Communications stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Saga Communications price performance over time

Historical closes compared with the close of $11.9 from 2024-12-20

1 week (2024-12-13)	-6.52%
1 month (2024-11-22)	-9.78%
3 months (2024-09-20)	-17.99%
6 months (2024-06-21)	-26.27%

1 year (2023-12-22)	-45.86%
2 years (2022-12-22)	-34.68%
3 years (2021-12-22)	16.0961
5 years (2019-12-20)	19.0749

Is Saga Communications stock undervalued or overvalued?

Valuing Saga Communications stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Saga Communications's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Saga Communications's P/E ratio

Saga Communications's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 16x. In other words, Saga Communications shares trade at around 16x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Saga Communications's EBITDA

Saga Communications's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $9.5 million.

The EBITDA is a measure of a Saga Communications's overall financial performance and is widely used to measure a its profitability.

Saga Communications financials

Revenue TTM	$110.7 million
Operating margin TTM	5.85%
Gross profit TTM	$27.4 million
Return on assets TTM	1.95%
Return on equity TTM	3.55%
Profit margin	4.24%
Book value	$26.48
Market Capitalization more info button	$74.5 million

TTM: trailing 12 months

Saga Communications share dividends

Dividend payout ratio: 1.88% of net profits

Recently Saga Communications has paid out, on average, around 0% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 0% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Saga Communications shareholders could enjoy a 0% return on their shares, in the form of dividend payments. In Saga Communications's case, that would currently equate to about $1.6 per share.

While Saga Communications's payout ratio might seem low, this can signify that Saga Communications is investing more in its future growth.

Saga Communications's most recent dividend payout was on 12 December 2024. The latest dividend was paid out to all shareholders who bought their shares by 24 November 2024 (the "ex-dividend date").

Have Saga Communications's shares ever split?

Saga Communications's shares were split on a 4:3 basis on 16 January 2013 . So if you had owned 3 shares the day before before the split, the next day you'd have owned 4 shares. This wouldn't directly have changed the overall worth of your Saga Communications shares – just the quantity. However, indirectly, the new 25% lower share price could have impacted the market appetite for Saga Communications shares which in turn could have impacted Saga Communications's share price.

Saga Communications share price volatility

Over the last 12 months, Saga Communications's shares have ranged in value from as little as $11.4881 up to $22.8795. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Saga Communications's is 0.322. This would suggest that Saga Communications's shares are less volatile than average (for this exchange).

Saga Communications overview

Saga Communications, Inc. , a media company, engages in acquiring, developing, and operating broadcast properties in the United States. The company's radio stations employ various programming formats, including classic hits, country, classic country, hot/soft/urban adult contemporary, oldies, classic rock, rock, and news/talk. It owns and operates FM and AM radio stations, and metro signals serving various markets. Saga Communications, Inc. was incorporated in 1986 and is headquartered in Grosse Pointe Farms, Michigan. .

Frequently asked questions

What percentage of Saga Communications is owned by insiders or institutions?
Currently 25.875% of Saga Communications shares are held by insiders and 60.854% by institutions. How many people work for Saga Communications?
Latest data suggests 589 work at Saga Communications. When does the fiscal year end for Saga Communications?
Saga Communications's fiscal year ends in December. Where is Saga Communications based?
Saga Communications's address is: 73 Kercheval Avenue, Grosse Pointe Farms, MI, United States, 48236 What is Saga Communications's ISIN number?
Saga Communications's international securities identification number is: US7865983008 What is Saga Communications's CUSIP number?
Saga Communications's Committee on Uniform Securities Identification Procedures number is: 786598102