Comscore is an internet content & information business based in the US. Comscore shares (SCOR) are listed on the NASDAQ and all prices are listed in US Dollars. Its last market close was $5.63 – an increase of 7.03% over the previous week. Comscore employs 1,116 staff and has a trailing 12-month revenue of around $356 million.
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| Latest market close | $5.63 |
|---|---|
| 52-week range | $4.59 - $15.89 |
| 50-day moving average | $6.55 |
| 200-day moving average | $7.72 |
| Wall St. target price | $7.13 |
| PE ratio | N/A |
| Dividend yield | N/A |
| Earnings per share (TTM) | $-15.53 |
The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.
This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.
Historical closes compared with the close of $5.63 from 2025-04-11
| 1 week (2025-04-08) | 7.03% |
|---|---|
| 1 month (2025-03-14) | -6.17% |
| 3 months (2025-01-15) | -11.06% |
| 6 months (2024-10-15) | -16.96% |
| 1 year (2024-04-15) | -62.81% |
|---|---|
| 2 years (2023-04-14) | -73.94% |
| 3 years (2022-04-14) | 50.2 |
| 5 years (2020-04-15) | 54.6 |
Valuing Comscore stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Comscore's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.
Comscore's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $14.3 million.
The EBITDA is a measure of a Comscore's overall financial performance and is widely used to measure a its profitability.
| Revenue TTM | $356 million |
|---|---|
| Operating margin TTM | 4.17% |
| Gross profit TTM | $150 million |
| Return on assets TTM | 0.8% |
| Return on equity TTM | -27.19% |
| Profit margin | -16.92% |
| Book value | $-1.69 |
| Market Capitalization | $27.7 million |
TTM: trailing 12 months
We're not expecting Comscore to pay a dividend over the next 12 months.
Comscore's shares were split on a 1:20 basis on 19 December 2023 . So if you had owned 20 shares the day before before the split, the next day you'd have owned 1 share. This wouldn't directly have changed the overall worth of your Comscore shares – just the quantity. However, indirectly, the new 1900% higher share price could have impacted the market appetite for Comscore shares which in turn could have impacted Comscore's share price.
Over the last 12 months, Comscore's shares have ranged in value from as little as $4.59 up to $15.89. A popular way to gauge a stock's volatility is its "beta".
Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Comscore's is 1.08. This would suggest that Comscore's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).
comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. It provides Comscore TV"National that helps customers understand the performance of network advertising campaigns; Comscore TV"Local allows customers to understand consumer viewing patterns and characteristics; Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; and Survey Analytics, which measure various consumer insights including brand health metrics. The company also offers Activation Solutions, including audience activation and content activation; OnDemand Essentials that provides transactional tracking and reporting; Movie Solutions; and Hollywood Software Suite. It serves digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers. The company was incorporated in 1999 and is headquartered in Reston, Virginia. .
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