How to buy Comscore stock (SCOR)

Comscore is an internet content & information business based in the US. Comscore shares (SCOR) are listed on the NASDAQ and all prices are listed in US Dollars. Its last market close was $6.74 – a decrease of 4.94% over the previous week. Comscore employs 1,175 staff and has a trailing 12-month revenue of around $358.7 million.

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Comscore stock price (NASDAQ: SCOR)

Use our graph to track the performance of SCOR stocks over time.

Comscore shares at a glance

• Key figures

Information last updated 2024-12-19.

Latest market close	$6.74
52-week range	$4.89 - $20.97
50-day moving average more info button	$6.77
200-day moving average more info button	$10.91
Wall St. target price	$7.50
PE ratio more info button	N/A
Dividend yield more info button	N/A
Earnings per share (TTM) more info button	$-22.06

Is it a good time to buy Comscore stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Comscore price performance over time

Historical closes compared with the close of $6.94 from 2024-12-17

1 week (2024-12-13)	-2.12%
1 month (2024-11-20)	-5.32%
3 months (2024-09-20)	4.20%
6 months (2024-06-20)	-50.07%

1 year (2023-12-20)	-51.64%
2 years (2022-12-20)	-70.84%
3 years (2021-12-20)	64
5 years (2019-12-20)	105.4

Is Comscore stock undervalued or overvalued?

Valuing Comscore stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Comscore's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Comscore's EBITDA

Comscore's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $20.5 million.

The EBITDA is a measure of a Comscore's overall financial performance and is widely used to measure a its profitability.

Comscore financials

Revenue TTM	$358.7 million
Gross profit TTM	$174.2 million
Return on assets TTM	1.49%
Return on equity TTM	-11.19%
Profit margin	-7.96%
Book value	$11.80
Market Capitalization more info button	$33 million

TTM: trailing 12 months

Comscore share dividends

We're not expecting Comscore to pay a dividend over the next 12 months.

Have Comscore's shares ever split?

Comscore's shares were split on a 1:20 basis on 19 December 2023 . So if you had owned 20 shares the day before before the split, the next day you'd have owned 1 share. This wouldn't directly have changed the overall worth of your Comscore shares – just the quantity. However, indirectly, the new 1900% higher share price could have impacted the market appetite for Comscore shares which in turn could have impacted Comscore's share price.

Comscore share price volatility

Over the last 12 months, Comscore's shares have ranged in value from as little as $4.89 up to $20.9691. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Comscore's is 1.091. This would suggest that Comscore's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

Comscore overview

comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation. The company's cross platform solutions products and services comprises Comscore TV"National that helps customers understand the performance of network advertising campaigns; Comscore TV"Local allows customers to understand consumer viewing patterns and characteristics; OnDemand Essentials that provides transactional tracking and reporting; Movie Solutions; and Hollywood Software Suite. In addition, it offers custom solutions for planning, optimization, and evaluation of advertising campaigns and brand protection. Further, the company provides products that measure movie viewership and box office results by capturing movie ticket sales in real time or near real time. It serves digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers.

Frequently asked questions

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What percentage of Comscore is owned by insiders or institutions?
Currently 30.017% of Comscore shares are held by insiders and 31.87% by institutions. How many people work for Comscore?
Latest data suggests 1,175 work at Comscore. When does the fiscal year end for Comscore?
Comscore's fiscal year ends in December. Where is Comscore based?
Comscore's address is: 11950 Democracy Drive, Reston, VA, United States, 20190 What is Comscore's ISIN number?
Comscore's international securities identification number is: US20564W1053 What is Comscore's CUSIP number?
Comscore's Committee on Uniform Securities Identification Procedures number is: 20564W105