How to buy Better Choice Company stock (Better Choice Company)

Better Choice Company is a packaged foods business based in the US. Better Choice Company shares (BTTR) are listed on the NYSE MKT and all prices are listed in US Dollars. Its last market close was $1.93 – a decrease of 14.22% over the previous week. Better Choice Company employs 31 staff and has a trailing 12-month revenue of around $35.3 million.

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Better Choice Company stock price (NYSE MKT: BTTR)

Use our graph to track the performance of BTTR stocks over time.

Better Choice Company shares at a glance

• Key figures

Information last updated 2024-12-19.

Latest market close	$1.93
52-week range	$1.58 - $13.86
50-day moving average more info button	$1.94
200-day moving average more info button	$3.55
Wall St. target price	$10.00
PE ratio more info button	N/A
Dividend yield more info button	N/A
Earnings per share (TTM) more info button	$-19.61

Is it a good time to buy Better Choice Company stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Better Choice Company price performance over time

Historical closes compared with the close of $1.93 from 2024-12-19

1 week (2024-12-13)	-14.22%
1 month (2024-11-21)	13.42%
3 months (2024-09-20)	-12.67%
6 months (2024-06-21)	-53.27%

1 year (2023-12-21)	543.33%
2 years (2022-12-21)	-91.40%
3 years (2021-12-21)	127.1602
5 years (2019-12-20)	493.6808

Better Choice Company financials

Revenue TTM	$35.3 million
Gross profit TTM	$15.3 million
Return on assets TTM	-28.45%
Return on equity TTM	-163.65%
Profit margin	-46.78%
Book value	$4.09
Market Capitalization more info button	$3.7 million

TTM: trailing 12 months

Better Choice Company share dividends

We're not expecting Better Choice Company to pay a dividend over the next 12 months.

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Have Better Choice Company's shares ever split?

Better Choice Company's shares were split on a 1:40 basis on 20 March 2024 . So if you had owned 40 shares the day before before the split, the next day you'd have owned 1 share. This wouldn't directly have changed the overall worth of your Better Choice Company shares – just the quantity. However, indirectly, the new 3900% higher share price could have impacted the market appetite for Better Choice Company shares which in turn could have impacted Better Choice Company's share price.

Better Choice Company share price volatility

Over the last 12 months, Better Choice Company's shares have ranged in value from as little as $1.58 up to $13.86. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NYSE MKT average) beta is 1, while Better Choice Company's is 0.68. This would suggest that Better Choice Company's shares are less volatile than average (for this exchange).

To put Better Choice Company's beta into context you can compare it against those of similar companies.

• Pet Acquisition LLC (WOOF.US): 1.928
• IDEXX Laboratories (IDXX.US): 1.357
• Freshpet (FRPT.US): 1.39

Better Choice Company overview

Better Choice Company Inc. operates as a pet health and wellness company. Its products portfolio includes naturally formulated kibble and canned dog and cat foods, freeze-dried raw dog foods and treats, vegan dog foods and treats, oral care products and supplements, as well as toppers, dental products, and chews. The company sells its products under Halo Holistic and Halo Elevate brands. It primarily sells its products through its online portals, as well as through online retailers and pet specialty retailers. The company has operations in the United States, Canada, and select Asian markets, including China. The company was formerly known as Sports Endurance, Inc.

Frequently asked questions

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What percentage of Better Choice Company is owned by insiders or institutions?
Currently 21.758% of Better Choice Company shares are held by insiders and 15.85% by institutions. How many people work for Better Choice Company?
Latest data suggests 31 work at Better Choice Company. When does the fiscal year end for Better Choice Company?
Better Choice Company's fiscal year ends in December. Where is Better Choice Company based?
Better Choice Company's address is: 12400 Race Track Road, Tampa, FL, United States, 33626 What is Better Choice Company's ISIN number?
Better Choice Company's international securities identification number is: US08771Y3036