Better Choice Company is a packaged foods business based in the US. Better Choice Company shares (BTTR) are listed on the NYSE MKT and all prices are listed in US Dollars. Its last market close was $1.94 – a decrease of 0.51% over the previous week. Better Choice Company employs 20 staff and has a trailing 12-month revenue of around $35 million.
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| Latest market close | $1.94 |
|---|---|
| 52-week range | $1.45 - $7.15 |
| 50-day moving average | $1.77 |
| 200-day moving average | $2.15 |
| Wall St. target price | $10.00 |
| PE ratio | N/A |
| Dividend yield | N/A |
| Earnings per share (TTM) | $-0.10 |
The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.
This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.
Historical closes compared with the close of $1.94 from 2025-04-30
| 1 week (2025-04-25) | -4.06% |
|---|---|
| 1 month (2025-04-04) | 2.65% |
| 3 months (2025-02-05) | 2.11% |
| 6 months (2024-11-05) | -7.62% |
| 1 year (2024-05-03) | -60.25% |
|---|---|
| 2 years (2023-05-04) | -88.24% |
| 3 years (2022-05-04) | 88.4401 |
| 5 years (2020-05-04) | 163.6802 |
| Revenue TTM | $35 million |
|---|---|
| Gross profit TTM | $13 million |
| Return on assets TTM | -22.92% |
| Return on equity TTM | -2.89% |
| Profit margin | -0.48% |
| Book value | $4.73 |
| Market Capitalization | $5.1 million |
TTM: trailing 12 months
We're not expecting Better Choice Company to pay a dividend over the next 12 months.
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Better Choice Company's shares were split on a 1.35:1 basis on 29 April 2025 . So if you had owned 1 share the day before before the split, the next day you'd have owned 1.35 shares. This wouldn't directly have changed the overall worth of your Better Choice Company shares – just the quantity. However, indirectly, the new 25.9% lower share price could have impacted the market appetite for Better Choice Company shares which in turn could have impacted Better Choice Company's share price.
Over the last 12 months, Better Choice Company's shares have ranged in value from as little as $1.45 up to $7.15. A popular way to gauge a stock's volatility is its "beta".
Beta is a measure of a share's volatility in relation to the market. The market (NYSE MKT average) beta is 1, while Better Choice Company's is 0.738. This would suggest that Better Choice Company's shares are less volatile than average (for this exchange).
To put Better Choice Company's beta into context you can compare it against those of similar companies.
Better Choice Company Inc. operates as a pet health and wellness company. The company's products portfolio includes naturally formulated kibble and canned dog and cat foods, freeze-dried raw dog foods and treats, vegan dog foods and treats, oral care products and supplements, as well as toppers, dental products, and chews. It sells its products under the Halo brand umbrella, including Halo Holistic and Halo Elevate brands. The company primarily sells its products through its online portals, as well as through online retailers and pet specialty retailers. It has operations in the United States, Canada, Asia, China, and internationally. The company was formerly known as Sports Endurance, Inc.
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