How to buy Baozun stock (BZUN)

Baozun is an internet retail business based in the US. Baozun shares (BZUN) are listed on the NASDAQ and all prices are listed in US Dollars. Its last market close was $3.13 – an increase of 15.07% over the previous week. Baozun employs 7,786 staff and has a trailing 12-month revenue of around $9 billion.

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Baozun stock price (NASDAQ: BZUN)

Use our graph to track the performance of BZUN stocks over time.

Baozun shares at a glance

• Key figures

Information last updated 2024-12-19.

Latest market close	$3.13
52-week range	$1.90 - $4.38
50-day moving average more info button	$2.94
200-day moving average more info button	$2.67
Wall St. target price	$3.48
PE ratio more info button	N/A
Dividend yield more info button	N/A
Earnings per share (TTM) more info button	$-0.63

Is it a good time to buy Baozun stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Baozun price performance over time

Historical closes compared with the close of $3.13 from 2024-12-20

1 week (2024-12-13)	15.07%
1 month (2024-11-22)	32.07%
3 months (2024-09-20)	16.79%
6 months (2024-06-21)	30.96%

1 year (2023-12-22)	10.99%
2 years (2022-12-22)	-40.04%
3 years (2021-12-22)	13.67
5 years (2019-12-20)	33.7

Is Baozun stock undervalued or overvalued?

Valuing Baozun stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Baozun's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Baozun's PEG ratio

Baozun's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 23.47. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Baozun's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Baozun financials

Revenue TTM	$9 billion
Gross profit TTM	$3.5 billion
Return on assets TTM	-1.71%
Return on equity TTM	-3.8%
Profit margin	-3.03%
Book value	$67.83
Market Capitalization more info button	$191.5 million

TTM: trailing 12 months

Baozun share dividends

We're not expecting Baozun to pay a dividend over the next 12 months.

Baozun share price volatility

Over the last 12 months, Baozun's shares have ranged in value from as little as $1.9 up to $4.375. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Baozun's is 0.358. This would suggest that Baozun's shares are less volatile than average (for this exchange).

Baozun overview

Baozun Inc. , through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People's Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands' store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing. The Brand Management segment provides brand management, strategic and tactic positioning, branding and marketing, retail and e-commerce operations, supply chain, and logistics and technology services. It serves brand partners in various categories, including apparel and accessories, appliances, electronics, home and furnishings, food and health products, beauty and cosmetics, fast moving consumer goods, mother and baby products, and automobiles. The company was formerly known as Baozun Cayman Inc.

Frequently asked questions

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What percentage of Baozun is owned by institutions?
Currently 23.177% of Baozun shares are held by institutions. How many people work for Baozun?
Latest data suggests 7,786 work at Baozun. When does the fiscal year end for Baozun?
Baozun's fiscal year ends in December. Where is Baozun based?
Baozun's address is: No. 1-9, West Jiangchang Road, Shanghai, China, 200436 What is Baozun's ISIN number?
Baozun's international securities identification number is: US06684L1035 What is Baozun's CUSIP number?
Baozun's Committee on Uniform Securities Identification Procedures number is: 06684L103