How to buy AppLovin stock (AppLovin)

AppLovin is a software - application business based in the US. AppLovin shares (APP) are listed on the NASDAQ and all prices are listed in US Dollars. Its last market close was $313.07 – a decrease of 4.03% over the previous week. AppLovin employs 1,717 staff and has a trailing 12-month revenue of around $4.3 billion.

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AppLovin stock price (NASDAQ: APP)

Use our graph to track the performance of APP stocks over time.

AppLovin shares at a glance

• Key figures

Information last updated 2024-12-19.

Latest market close	$313.07
52-week range	$37.40 - $417.64
50-day moving average more info button	$250.25
200-day moving average more info button	$125.54
Wall St. target price	$338.60
PE ratio more info button	95.4482
Dividend yield more info button	N/A
Earnings per share (TTM) more info button	$3.28

Is it a good time to buy AppLovin stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

AppLovin price performance over time

Historical closes compared with the close of $337.89 from 2024-12-17

1 week (2024-12-12)	3.58%
1 month (2024-11-19)	5.20%
3 months (2024-09-19)	172.49%
6 months (2024-06-18)	317.97%

1 year (2023-12-19)	675.15%
2 years (2022-12-19)	3,464.24%
3 years (2021-12-17)	283.40%
5 years (2019-12-15)	N/A

Is AppLovin stock undervalued or overvalued?

Valuing AppLovin stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of AppLovin's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

AppLovin's P/E ratio

AppLovin's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 95x. In other words, AppLovin shares trade at around 95x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

However, AppLovin's P/E ratio is best considered in relation to those of others within the software - application industry or those of similar companies.

• Unity Software (U.US): 0.00
• Activision Blizzard (ATVI.US): 34.59
• Microsoft Corporation (MSFT.US): 36.09

AppLovin's PEG ratio

AppLovin's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.1516. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into AppLovin's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

However, it's sensible to consider AppLovin's PEG ratio in relation to those of similar companies.

• Unity Software (U.US): 0.00
• Activision Blizzard (ATVI.US): 3.80
• Microsoft Corporation (MSFT.US): 2.41

AppLovin's EBITDA

AppLovin's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $2 billion.

The EBITDA is a measure of a AppLovin's overall financial performance and is widely used to measure a its profitability.

To put AppLovin's EBITDA into context you can compare it against that of similar companies.

• Unity Software (U.US): USD$-77009000
• Activision Blizzard (ATVI.US): USD$2.3 billion
• Microsoft Corporation (MSFT.US): USD$136.6 billion

AppLovin financials

Revenue TTM	$4.3 billion
Operating margin TTM	44.64%
Gross profit TTM	$1.6 billion
Return on assets TTM	18.38%
Return on equity TTM	113.35%
Profit margin	26.87%
Book value	$2.80
Market Capitalization more info button	$105.1 billion

TTM: trailing 12 months

AppLovin share dividends

We're not expecting AppLovin to pay a dividend over the next 12 months.

You may also wish to consider:

• Activision Blizzard (ATVI.US) (1.05% forward annual dividend yield)
• Microsoft Corporation (MSFT.US) (0.76% forward annual dividend yield)

AppLovin share price volatility

Over the last 12 months, AppLovin's shares have ranged in value from as little as $37.4 up to $417.635. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while AppLovin's is 1.862. This would suggest that AppLovin's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

To put AppLovin's beta into context you can compare it against those of similar companies.

• Unity Software (U.US): 2.291
• Activision Blizzard (ATVI.US): 0.37
• Microsoft Corporation (MSFT.US): 0.904

AppLovin overview

AppLovin Corporation engages in building a software-based platform for advertisers to enhance the marketing and monetization of their content in the United States and internationally. It operates through two segments, Software Platform and Apps. The company's software solutions include AppDiscovery, a marketing software solution, which matches advertiser demand with publisher supply through auctions; MAX, an in-app bidding software that optimizes the value of a publisher's advertising inventory by running a real-time competitive auction; Adjust, a measurement and analytics marketing platform that provides marketers with the visibility, insights, and tools needed to grow their apps from early stage to maturity; and Wurl, a connected TV platform, which distributes streaming video for content companies and provides advertising and publishing solutions through its AdPool, ContentDiscovery, and Global FAST Pass products. It also offers SparkLabs, which uses app store optimization to enhance ad visibility; AppLovin Exchange, which connects buyers to mobile and CTV devices through a single and direct RTB exchange; and Array, an end-to-end app management suite for mobile operators and end users. In addition, the company operates various free-to-play mobile games. It serves individuals, small and independent businesses, enterprises, advertisers and advertising networks, mobile app publishers, indie studio developers, and internet platforms. AppLovin Corporation was incorporated in 2011 and is headquartered in Palo Alto, California.

Frequently asked questions

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What percentage of AppLovin is owned by insiders or institutions?
Currently 26.836% of AppLovin shares are held by insiders and 65.866% by institutions. How many people work for AppLovin?
Latest data suggests 1,717 work at AppLovin. When does the fiscal year end for AppLovin?
AppLovin's fiscal year ends in December. Where is AppLovin based?
AppLovin's address is: 1100 Page Mill Road, Palo Alto, CA, United States, 94304 What is AppLovin's ISIN number?
AppLovin's international securities identification number is: US03831W1080