Finder makes money from featured partners, but editorial opinions are our own. Advertiser disclosure

7 top media stocks to buy in 2024

Ready to invest in the broadcasting industry? Learn how to invest in media stocks in just a few steps.

The best media stocks depend on your portfolio and investment goals — while volatility can be ideal for day traders, long-term investors will want to look to stocks with steadier gains over time.

The top broadcasting stocks included on this page all trade on the S&P 500, have an analyst recommendation of "Buy" or better and are sorted by year-to-date performance.

  1. Paramount Global (VIAC)
  2. Sirius XM Holding (SIRI)
  3. Sinclair Broadcast Group (SBGI)
  4. Nexstar Broadcasting Group (NXST)
  5. EWScripps Co Class A (SSP)
  6. Saga Communications (SGA)
  7. Cumulus Media Inc Class A (CMLS)

Our top broker picks

Our pick for transfer bonus

Go to site
  • Trade stocks, options, ETFs, mutual funds, alternative asset funds
  • $0 commission on stocks, ETFs and options, with no options contract fees
  • Complimentary access to a financial planner

Top pick for advanced traders

Go to site
  • Trade options, futures, options on futures, stocks, ETFs
  • $0 commission to close options
  • Pro-grade platform and risk analysis tools

Best for mobile experience

Go to site
  • Trade $0 commission stocks, ETFs, and options with as little as $1
  • After-hours trading available
  • Earn 4.5% interest on uninvested cash with Gold
  • 24/7 customer support

How to invest in media stocks

  1. Choose an online stock trading platform. Choose from our Top Picks above, use our comparison table below or jump straight to the best stock trading apps of 2024.
  2. Sign up for an account. Provide your personal information and sign up.
  3. Set up a funding method to pay for the transaction. Deposit funds into your account by linking your banking information.
  4. Choose the stocks you want to buy. Search for the stock by name or ticker symbol like VIAC or SIRI.
  5. Place your order. Buy the stock. It's that simple.

Take a deeper dive into media stocks

If you're interested in investing in the broadcasting industry, take a closer look at what companies in this industry do and how the stocks have historically performed. Keep in mind that positive past performance doesn't guarantee that a stock will continue to rise in the future.

1. Paramount Global (VIAC)

ViacomCBS Inc. operates as a media and entertainment company worldwide. The company operates through TV Entertainment, Cable Networks, and Filmed Entertainment segments.

Paramount Global stock opened the day at $0.00 after a previous close of $0.00. The latest price was $0.00 (25-minute delay). Paramount Global is listed on the NASDAQ and has a trailing 12-month revenue of around USD28.6 billion.

  • Market capitalization: $19,258,916,864
  • P/E ratio: 4.2191
  • PEG ratio: 0.7219

Back to top


2. Sirius XM Holding (SIRI)

Sirius XM Holdings Inc. operates as an audio entertainment company in North America. It operates in two segments, Sirius XM, and Pandora and Off-platform.

Sirius XM Holding stock opened the day at $27.00 after a previous close of $27.44. The latest price was $27.16 (25-minute delay). Sirius XM Holding is listed on the NASDAQ, has a trailing 12-month revenue of around USD$8.8 billion and employs 5,680 staff.

  • Market capitalization: $8,859,956,224
  • PEG ratio: 0.8379

Back to top


3. Sinclair Broadcast Group (SBGI)

Sinclair, Inc. , a media company, provides content on local television stations and digital platforms in the United States. It operates through two segments, Local Media and Tennis.

Sinclair Broadcast Group stock opened the day at $16.12 after a previous close of $16.36. The latest price was $15.58 (25-minute delay). Sinclair Broadcast Group is listed on the NASDAQ, has a trailing 12-month revenue of around USD$3.2 billion and employs 7,300 staff.

  • Market capitalization: $1,123,513,728
  • PEG ratio: 0.8868

Back to top


4. Nexstar Broadcasting Group (NXST)

Nexstar Media Group, Inc. operates as a diversified media company that produces and distributes engaging local and national news, sports and entertainment content across the television and digital platforms in the United States. It owns, operates, programs, or provides sales and other services to various markets; and offers television programming services.

Nexstar Broadcasting Group stock opened the day at $171.13 after a previous close of $171.01. The latest price was $168.18 (25-minute delay). Nexstar Broadcasting Group is listed on the NASDAQ, has a trailing 12-month revenue of around USD$5 billion and employs 11,877 staff.

  • Market capitalization: $6,080,670,720
  • P/E ratio: 14.3893
  • PEG ratio: 0.5969

Back to top


5. EWScripps Co Class A (SSP)

The E. W. Scripps Company, together with its subsidiaries, operates as a media enterprise through a portfolio of local television stations, national news, and entertainment networks in the United States. It operates through Local Media, Scripps Networks, and Other segments.

EWScripps Co Class A stock opened the day at $2.23 after a previous close of $2.28. The latest price was $2.01 (25-minute delay). EWScripps Co Class A is listed on the NASDAQ, has a trailing 12-month revenue of around USD$2.4 billion and employs 5,200 staff.

  • Market capitalization: $202,951,920
  • PEG ratio: 12.81

Back to top


6. Saga Communications (SGA)

Saga Communications, Inc. , a media company, engages in acquiring, developing, and operating broadcast properties in the United States. The company's radio stations employ various programming formats, including classic hits, country, classic country, hot/soft/urban adult contemporary, oldies, classic rock, rock, and news/talk.

Saga Communications stock opened the day at $13.02 after a previous close of $13.22. The latest price was $12.57 (25-minute delay). Saga Communications is listed on the NASDAQ, has a trailing 12-month revenue of around USD$111.7 million and employs 589 staff.

  • Market capitalization: $87,034,568
  • P/E ratio: 13.9
  • PEG ratio: 0

Back to top


7. Cumulus Media Inc Class A (CMLS)

Cumulus Media Inc. , an audio-first media company, owns and operates radio stations in the United States. It owns and operates stations in various markets, as well as affiliated stations through Westwood One.

Cumulus Media Inc Class A stock opened the day at $0.88 after a previous close of $0.79. The latest price was $0.79 (25-minute delay). Cumulus Media Inc Class A is listed on the NASDAQ, has a trailing 12-month revenue of around USD$829.8 million and employs 2,464 staff.

  • Market capitalization: $14,947,416
  • PEG ratio: 0.5356

Back to top

Bottom line

While it’s possible to turn a profit investing in media stocks, keep in mind that — like any investment — media stocks are not immune to risk. These stocks are subject to fluctuating conditions — both in the market and in the broadcasting industry, so carefully vet your picks before you invest. And if you’re new to investing, or if it’s been awhile since you’ve taken a critical look at your investing accounts, compare brokers to make sure you’re getting the best features in your trading account.

Paid non-client promotion. Finder does not invest money with providers on this page. If a brand is a referral partner, we're paid when you click or tap through to, open an account with or provide your contact information to the provider. Partnerships are not a recommendation for you to invest with any one company. Learn more about how we make money.

Finder is not an advisor or brokerage service. Information on this page is for educational purposes only and not a recommendation to invest with any one company, trade specific stocks or fund specific investments. All editorial opinions are our own.

More guides on Finder

Ask a question

Finder.com provides guides and information on a range of products and services. Because our content is not financial advice, we suggest talking with a professional before you make any decision.

By submitting your comment or question, you agree to our Privacy and Cookies Policy and finder.com Terms of Use.

Questions and responses on finder.com are not provided, paid for or otherwise endorsed by any bank or brand. These banks and brands are not responsible for ensuring that comments are answered or accurate.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Go to site