How to Buy Better Being co. (BBCO) Stock in Canada

Better Being Co. has postponed its IPO. No word has been released on when it will go public in the future. In the meantime, here's how investors in Canada can prepare.

Finder's top picks on where to buy Better Being co. stock

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Access to international stock exchanges
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CA & US trading

6% cash rebate plus $2,200 in trading perks
Low transaction fees
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Our selection of top picks is based on the same criteria as our annual Stock Trading Platform Awards. This is updated yearly to reflect changes in the market.

"Best for" picks are those we've evaluated to be best for specific product features or categories – you can read our full methodology here. If we show a "Promoted" pick, it's been chosen from among our commercial partners and is based on factors that include special features or offers, and the commission we receive.

This isn't an exhaustive list of all the trading platforms out there. What's best for you depends on your own investing strategy, budget and financial goals.

What we know about the Better Being co. IPO

On July 26, 2021, health and wellness enterprise, Better Being Co., filed a draft registration with the US Securities and Exchange Commission (SEC). The company had planned to go public on the NYSE under the ticker symbol "BBCO." It expected to raise around $200 million by selling 12.5 million stocks at a price of $15 to $17 each.

On August 4—less than 2 weeks later—Better Being Co. announced that it was postponing its IPO. The company is one of several that have postponed plans to go public amidst what has generally been regarded as a "cooling off" period in the IPO market.

No word has been released on when Better Being Co. will go public in the future. We'll update this page as more information becomes available.

Note: all dollar amounts on this page are in US dollars unless otherwise stated.

How to buy Better Being co. stock

Before you can invest in Better Being co., you'll need to open a brokerage account.

Compare stock trading platforms. Use our comparison table to help you find a platform that fits your needs.
Open your brokerage account. Complete an application with your details.
Confirm your payment details. Fund your account.
Research the stock. Find the stock by name or ticker symbol – BBCO – and research it before deciding if it's a good investment for you.
Purchase now or later. Buy your desired number of stocks with a market order or use a limit order to delay your purchase until the stock reaches a desired price.

Will I be able to buy Better Being co. stock in Canada?

You won't be able to buy Better Being co. stocks on a Canadian stock exchange like the TSX. Instead, you need a Canadian broker that provides access to international stock exchanges.

You can access US exchanges like the NYSE and the NASDAQ using Canadian trading platforms like Qtrade, Wealthsimple, Scotia iTRADE and CIBC Investor's Edge.

Interactive Brokers provides access to many stock exchanges outside North America like the Hong Kong Stock Exchange (SEHK), Korea Stock Exchange (KSE), National Stock Exchange of India (NSE), Frankfurt Stock Exchange (FWB) and London Stock Exchange (LSE).

How do similar companies perform?

It's impossible to predict how any stock will perform — and IPOs can be particularly volatile. Looking at the performance of similar companies can help you decide if now is a good time to buy Better Being co. stock.

See how the following stocks are performing, and view details like market capitalization, the price-to-earnings (P/E) ratio, price/earnings-to-growth (PEG) ratio and dividend yield.

Company summary
BellRing Brands, Inc., together with its subsidiaries, provides various nutrition products in the United States. The company offers ready-to-drink (RTD) protein shakes, other RTD beverages, powders, nutrition bars, and other products primarily under the Premier Protein and Dymatize brands. It distributes its products through club, food, drug, mass, eCommerce, specialty, and convenience channels. BellRing Brands, Inc. was incorporated in 2019 and is headquartered in Saint Louis, Missouri.
Historical performance
Stock information
- Market capitalization: $9735033856
- P/E ratio: 40.5806
- Dividend yield: N/A%
Company summary
The Simply Good Foods Company, a consumer-packaged food and beverage company, engages in the development, marketing, and sale of snacks and meal replacements, and other products in North America and internationally. The company offers protein bars, ready-to-drink shakes, sweet and salty snacks, cookies, muffins, protein chips and crackers, protein powders, and recipes under the Quest, Atkins, and OWYN brand names. It also provides confectionery products, such as full-size and mini peanut butter cups, brownies, caramel candy bites, chocolatey coated peanut candies, and caramel candy bars. In addition, the company licenses certain products that contain its brands and logos; and distributes its products to various retail channels, such as mass merchandise, grocery and drug stores, club and convenience stores, gas stations, and other channels. It also sells its products through e-commerce channels, including questnutrition.com, atkins.com, liveowyn.com, amazon.com and others. The company was incorporated in 2017 and is headquartered in Denver, Colorado.
Historical performance
Stock information
- Market capitalization: $3946114816
- P/E ratio: 28.3043
- PEG ratio: 1.7641
- Dividend yield: N/A%
Company summary
Natural Alternatives International, Inc. engages in formulating, manufacturing, and marketing nutritional supplements in the United States and internationally. It operates through two segments: Private-Label Contract Manufacturing, and Patent and Trademark Licensing. The company offers private-label contract manufacturing services to companies that market and distribute vitamins, minerals, herbal, and other nutritional supplements, as well as other health care products. It also provides strategic partnering services, such as customized product formulation, clinical study design and support, manufacturing, marketing support, international regulatory and label law compliance, international product registration, packaging in multiple formats and labeling design, scientific research, proprietary ingredients, customer-specific nutritional product formulation, product testing and evaluation, marketing management, packaging and delivery system design, regulatory review, and international product registration assistance. In addition, the company sells beta-alanine ingredient under the CarnoSyn and SR CarnoSyn names. The company manufactures products in various forms, including capsules, tablets, chewable wafers, and powders. Its private-label contract manufacturing customers include companies that market nutritional supplements through direct sales marketing channels, direct to consumer e-commerce channels, and retail stores. Natural Alternatives International, Inc. was founded in 1980 and is headquartered in Carlsbad, California.
Historical performance
Stock information
- Market capitalization: $25724938
- PEG ratio: 0
- Dividend yield: N/A%

Buy Better Being co. stock from these online trading platforms

Compare special offers, low fees and a wide range of investment options among top trading platforms.

Note: The dollar amounts in the table below are in Canadian dollars.

1 - 6 of 6

Product CAFST	Finder Score	Available Asset Types	Account Types	Stock Trading Fee	Account Fee	Offer
Interactive Brokers	Finder Score 9.2 Excellent	Stocks, Bonds, Options, Index Funds, ETFs, Currencies, Futures	RRSP, TFSA, Personal, Joint	min $1.00, max 0.5%	$0		Go to site View details Compare	loading Fetching your data...
CIBC Investor's Edge	Finder Score 8.7 Great	Stocks, Bonds, Options, Mutual Funds, ETFs, GICs, Precious Metals, IPOs	RRSP, RESP, RRIF, TFSA, Personal, Joint	$6.95	$0 if conditions met, or $100	Get 100 free trades when you open a CIBC Investor’s Edge account using promo code EDGE2425. Plus, get $200 or more cash back. Valid until March 31, 2025.	Go to site View details Compare	loading Fetching your data...
Moomoo Financial Canada	Finder Score 8.9 Great	Stocks, Options, ETFs	RRSP, TFSA, Personal	$0.014/stock	$0	Enjoy a 6% cash rebate, plus $2,200 in trading perks.	Go to site View details Compare	loading Fetching your data...
RBC Direct Investing	Finder Score 8.5 Great	Stocks, Bonds, Options, Mutual Funds, ETFs, GICs, Precious Metals, IPOs	RRSP, RESP, RRIF, TFSA, Personal, Joint, Business	$6.95 - $9.95	$0 if conditions met, otherwise $25/quarter		Go to site View details Compare	loading Fetching your data...
Questrade	Finder Score 8.9 Great	Stocks, Bonds, Options, Mutual Funds, ETFs, Forex, GICs, Precious Metals, IPOs	RRSP, RESP, RRIF, TFSA, Personal	$4.95 - $9.95	$0		Go to site View details Compare	loading Fetching your data...
Qtrade Direct Investing	Finder Score 8.6 Great	Stocks, Bonds, Options, Mutual Funds, ETFs, GICs	RRSP, RESP, RRIF, TFSA, Personal, Joint	$6.95 - $8.75	$0 if conditions met, otherwise $25/quarter	Get 1% cashback or more, a $150 sign-up bonus & unlimited free trades until April 30th, 2025.	Go to site View details Compare	loading Fetching your data...

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Finder Score for stock trading platforms

To make comparing even easier we came up with the Finder Score. Trading costs, account fees and features across 10+ stock trading platforms and apps are all weighted and scaled to produce a score out of 10. The higher the score the better the platform - simple.

Read the full methodology

Tax implications of buying US stocks in Canada

Canadians who earn dividends from US stock investments must pay the US Internal Revenue Service (IRS) a 15% withholding tax on their earnings. The rate goes down to 10% for bonds and other interest-yielding US investments.

An exception is made for stock investments held in trusts designed to provide retirement income. This includes RRIFs, LIRAs, LIFs, LRIFs and Prescribed RRIFs. RRSPs that hold US stocks, bonds or ETFs are also exempt from US withholding tax. RESPs, TFSAs and RDSPs are not exempt.

Canadian and international investment income must be declared on your Canadian tax return. Unless your US earnings are exempt from withholding tax, this means you'll be taxed by both the IRS and the CRA. The CRA may allow you to claim foreign tax credits for any taxes you've already paid to the IRS.

Speak with a tax professional to find out what rules and exceptions apply in your circumstances.

Related: Online stock trading

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

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How to buy Better Being co. (BBCO) stock in Canada

Here's everything we know so far about the Better Being co. IPO.

Finder's top picks on where to buy Better Being co. stock