How to buy ServiceNow (NOW:NYSE) stocks in Canada

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ServiceNow is a software - application business based in the US. ServiceNow shares (NOW.US) are listed on the NYSE and all prices are listed in US dollars. Its last market close was $907.68 – a decrease of 1.12% over the previous day. ServiceNow employs 22,668 staff and has a trailing 12-month revenue of around $10 billion.

How to buy shares in ServiceNow

Open a brokerage account. Choose from our top broker picks or compare brokers in depth. Then, complete an application.
Fund your account. Add money to your account via bank transfer, debit card or credit card.
Search the platform by ticker symbol. NOW in this case.
Choose an order type. Place a market order or limit order with your preferred number of shares or dollar amount.
Submit the order. It's that simple.

The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving licence and a means of payment.

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Is it a good time to buy ServiceNow stock?

Review technicals and fundamentals to help you determine if now's a good time for you to invest.

Technical analysis

View ServiceNow's price performance, share price volatility, historical data and technicals.

Use our graph to track the performance of NOW stock over time.

Historical closes compared with the last close of $907.68

1 week (2024-11-12)	<svg class="luna-icon luna-icon--error"><use xlink:href="#arrow-down"></use></svg>-1.03%
1 month (2024-10-19)	<svg class="luna-icon luna-icon--error"><use xlink:href="#arrow-down"></use></svg>-1.72%
3 months (2024-08-19)	<svg class="luna-icon luna-icon--success"><use xlink:href="#arrow-up"></use></svg>9.67%
6 months (2024-05-19)	<svg class="luna-icon luna-icon--success"><use xlink:href="#arrow-up"></use></svg>25.45%
1 year (2023-11-19)	<svg class="luna-icon luna-icon--success"><use xlink:href="#arrow-up"></use></svg>71.21%
2 years (2022-11-19)	<svg class="luna-icon luna-icon--success"><use xlink:href="#arrow-up"></use></svg>140.98%
3 years (2021-11-19)	<svg class="luna-icon luna-icon--success"><use xlink:href="#arrow-up"></use></svg>31.77%
5 years (2019-11-19)	<svg class="luna-icon luna-icon--success"><use xlink:href="#arrow-up"></use></svg>276.29%

The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.

Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.

Is ServiceNow under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the ServiceNow P/E ratio, PEG ratio and EBITDA.

ServiceNow's current stock price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 165x. In other words, ServiceNow's stocks trade at around 165x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the United States stock markets on average as of November 09, 2023 (20.44). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

ServiceNow's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.4854. A PEG ratio over 1 can be interpreted as meaning shares are overvalued at the current rate of growth, or may anticipate an acceleration in growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into ServiceNow's future profitability. By accounting for growth, it could also help you if you're comparing the stock prices of multiple high-growth companies.

ServiceNow's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping $1.6 billion ($1 CAD).

The EBITDA is a measure of ServiceNow's overall financial performance and is widely used to measure a its profitability.

Frequently asked questions

It's as easy to sell ServiceNow as it is to buy! Here's how to sell ServiceNow stocks that you already own.
1. Open your investment app. If you've got one with desktop access, you can log in online
2. Go to your portfolio. This should be in the main menu
3. Find your shares. You may be able to search your portfolio
4. Choose how many you'd like to sell. You'll be able to review the price and see how much you'll receive
5. Sell your ServiceNow shares. Your investment platform will let you know when your shares are sold

ServiceNow financials

Revenue TTM	$10.5 billion
Operating margin TTM	14.95%
Gross profit TTM	$5.7 billion
Return on assets TTM	4.7%
Return on equity TTM	16.22%
Profit margin	12.77%
Book value	$45.03
Market capitalisation	$214.5 billion

TTM: trailing 12 months

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.