How to buy Prudential Financial (PRU) stocks

Prudential Financial is an insurance - life business based in the US. Prudential Financial shares (PRU) are listed on the NYSE and all prices are listed in US Dollars.

Its last market close was $117.83 – a decrease of 2.2% over the previous week. Prudential Financial employs 40,366 staff and has a trailing 12-month revenue of around $73 billion.

Our top picks for where to buy Prudential Financial stock

Buy Prudential Financial stock from these online trading platforms

Compare special offers, low fees and a wide range of investment options among top trading platforms.

Note: The dollar amounts in the table below are in Canadian dollars.

Finder Score for stock trading platforms

To make comparing even easier we came up with the Finder Score. Trading costs, account fees and features across 10+ stock trading platforms and apps are all weighted and scaled to produce a score out of 10. The higher the score the better the platform - simple.

Read the full methodology

Related: Compare the best stock trading platforms in Canada

Prudential Financial stock price (NYSE: PRU)

Use our graph to track the performance of PRU stocks over time.

Prudential Financial stocks at a glance

• Key figures

Information last updated 2024-12-18.

Latest market close	$117.83
52-week range	$96.25 - $130.55
50-day moving average more info button	$124.78
200-day moving average more info button	$118.58
Wall St. target price	$129.77
PE ratio more info button	10.2039
Dividend yield more info button	$5.15 (4.54%)
Earnings per share (TTM) more info button	$11.23

Is it a good time to buy Prudential Financial stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Dive deeper: Our picks for the best stocks to buy right now in Canada

Prudential Financial price performance over time

Historical closes compared with the close of $117.83 from 2024-12-20

1 week (2024-12-13)	-2.20%
1 month (2024-11-22)	-7.87%
3 months (2024-09-20)	-2.91%
6 months (2024-06-21)	0.08%

1 year (2023-12-22)	13.80%
2 years (2022-12-22)	31.79%
3 years (2021-12-22)	27.25%
5 years (2019-12-20)	60.45%

Is Prudential Financial stock undervalued or overvalued?

Valuing Prudential Financial stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Prudential Financial's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Prudential Financial's P/E ratio

Prudential Financial's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 10x. In other words, Prudential Financial shares trade at around 10x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the stock or simply that they're under-valued.

Prudential Financial's PEG ratio

Prudential Financial's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 0.5037. A low ratio can be interpreted as meaning the stocks offer better value, while a higher ratio can be interpreted as meaning the stocks offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Prudential Financial's future profitability. By accounting for growth, it could also help you if you're comparing the stock prices of multiple high-growth companies.

Prudential Financial's EBITDA

Prudential Financial's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $5.6 billion.

The EBITDA is a measure of a Prudential Financial's overall financial performance and is widely used to measure a its profitability.

Prudential Financial financials

Revenue TTM	$73 billion
Operating margin TTM	2.84%
Gross profit TTM	$9.9 billion
Return on assets TTM	0.45%
Return on equity TTM	13.77%
Profit margin	5.62%
Book value	$85.46
Market Capitalization more info button	$40.8 billion

TTM: trailing 12 months

Prudential Financial stock dividends

Dividend payout ratio: 41.37% of net profits

Recently Prudential Financial has paid out, on average, around 0% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 0% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Prudential Financial shareholders could enjoy a 0% return on their shares, in the form of dividend payments. In Prudential Financial's case, that would currently equate to about $5.15 per share.

While Prudential Financial's payout ratio might seem fairly standard, it's worth remembering that Prudential Financial may be investing much of the rest of its net profits in future growth.

Prudential Financial's most recent dividend payout was on 11 December 2024. The latest dividend was paid out to all shareholders who bought their stocks by 18 November 2024 (the "ex-dividend date").

Prudential Financial stock price volatility

Over the last 12 months, Prudential Financial's stocks have ranged in value from as little as $96.2474 up to $130.5515. A popular way to gauge a stock's volatility is its "beta."

Beta is a measure of a stocks volatility in relation to the market. The market (NYSE average) beta is 1, while Prudential Financial's is 1.282. This would suggest that Prudential Financial's stocks are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Prudential Financial overview

Prudential Financial, Inc., together with its subsidiaries, provides insurance, investment management, and other financial products and services in the United States and internationally. It operates through PGIM, Retirement Strategies, Group Insurance, Individual Life, and International Businesses segments. The PGIM segment offers investment management services and solutions related to public fixed income, public equity, real estate debt and equity, private credit and other alternatives, and multi-asset class strategies to institutional and retail clients, as well as its general account. The Retirement Strategies segment provides a range of retirement investment, and income products and services to retirement plan sponsors in the public, private, and not-for-profit sectors; develops and distributes individual variable and fixed annuity products. The Group Insurance segment offers various group life, and long-term and short-term group disability, as well as group corporate-, bank-, and trust-owned life insurance in the United States primarily for institutional clients for use in connection with employee and membership benefits plans; sells accidental death and dismemberment, and other supplemental health solutions; and plan administration services in connection with its insurance coverages. The Individual Life segment develops and distributes variable life, universal life, and term life insurance products.

Related: New to stock trading? Compare brokers and get tips for investing.

Frequently asked questions

What percentage of Prudential Financial is owned by insiders or institutions?
Currently 0.159% of Prudential Financial stocks are held by insiders and 59.474% by institutions. How many people work for Prudential Financial?
Latest data suggests 40,366 work at Prudential Financial. When does the fiscal year end for Prudential Financial?
Prudential Financial's fiscal year ends in December. Where is Prudential Financial based?
Prudential Financial's address is: 751 Broad Street, Newark, NJ, United States, 07102 What is Prudential Financial's ISIN number?
Prudential Financial's international securities identification number is: US7443201022 What is Prudential Financial's CUSIP number?
Prudential Financial's Committee on Uniform Securities Identification Procedures number is: 744320AG7

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.