How to buy Prudential Financial (PRU) stocks

Learn how to easily invest in Prudential Financial stocks.

Prudential Financial is an insurance - life business based in the US. Prudential Financial shares (PRU) are listed on the NYSE and all prices are listed in US Dollars.

Its last market close was $108.49 – a decrease of 2.47% over the previous week. Prudential Financial employs 37,936 staff and has a trailing 12-month revenue of around $70.4 billion.

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How to buy Prudential Financial stock

  1. Choose a stock trading platform. Compare investment platforms.
  2. Open an account. Provide your personal information and sign up.
  3. Fund your account. Deposit funds into your account by linking your banking information or transfer funds from another trading account.
  4. Search for the stock name – PRU. Search for the stock by name or ticker symbol.
  5. Buy the stock. Place your order. It's that simple.

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Prudential Financial stock price (NYSE: PRU)

Use our graph to track the performance of PRU stocks over time.

Prudential Financial stocks at a glance

Information last updated 2025-03-14.
Latest market close$108.49
52-week range$100.99 - $128.97
50-day moving average $114.48
200-day moving average $118.83
Wall St. target price$125.69
PE ratio 14.4653
Dividend yield $5.2 (5.14%)
Earnings per share (TTM) $7.50

Is it a good time to buy Prudential Financial stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Prudential Financial price performance over time

Historical closes compared with the close of $105.58 from 2025-03-11

1 week (2025-03-07) -5.09%
1 month (2025-02-14) -5.36%
3 months (2024-12-16) -12.46%
6 months (2024-09-16) -10.32%
1 year (2024-03-15) -6.43%
2 years (2023-03-16) 41.75%
3 years (2022-03-16) 7.19%
5 years (2020-03-16) 213.74%

Is Prudential Financial stock undervalued or overvalued?

Valuing Prudential Financial stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Prudential Financial's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Prudential Financial's P/E ratio

Prudential Financial's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 14x. In other words, Prudential Financial shares trade at around 14x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the stock or simply that they're under-valued.

Prudential Financial's PEG ratio

Prudential Financial's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 0.6439. A low ratio can be interpreted as meaning the stocks offer better value, while a higher ratio can be interpreted as meaning the stocks offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Prudential Financial's future profitability. By accounting for growth, it could also help you if you're comparing the stock prices of multiple high-growth companies.

Prudential Financial's EBITDA

Prudential Financial's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $3.6 billion.

The EBITDA is a measure of a Prudential Financial's overall financial performance and is widely used to measure a its profitability.

Prudential Financial financials

Revenue TTM $70.4 billion
Gross profit TTM $16.6 billion
Return on assets TTM 0.28%
Return on equity TTM 9.49%
Profit margin 3.87%
Book value $78.61
Market Capitalization $38.4 billion

TTM: trailing 12 months

Prudential Financial's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Prudential Financial.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Prudential Financial's total ESG risk score

Total ESG risk: 17.58

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Prudential Financial's overall score of 17.58 (as at 12/31/2018) is pretty good – landing it in it in the 21st percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Prudential Financial is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Prudential Financial's environmental score

Environmental score: 0.62/100

Prudential Financial's environmental score of 0.62 puts it squarely in the 1st percentile of companies rated in the same sector. This could suggest that Prudential Financial is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Prudential Financial's social score

Social score: 11.32/100

Prudential Financial's social score of 11.32 puts it squarely in the 1st percentile of companies rated in the same sector. This could suggest that Prudential Financial is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Prudential Financial's governance score

Governance score: 7.64/100

Prudential Financial's governance score puts it squarely in the 1st percentile of companies rated in the same sector. That could suggest that Prudential Financial is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Prudential Financial's controversy score

Controversy score: 2/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Prudential Financial scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that Prudential Financial has, for the most part, managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

Prudential Financial Inc was last rated for ESG on: 2019-01-01.

Total ESG score 17.58
Total ESG percentile 21.14
Environmental score 0.62
Environmental score percentile 1
Social score 11.32
Social score percentile 1
Governance score 7.64
Governance score percentile 1
Level of controversy 2

Prudential Financial stock dividends

41%

Dividend payout ratio: 40.54% of net profits

Recently Prudential Financial has paid out, on average, around 0% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 0% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Prudential Financial shareholders could enjoy a 0% return on their shares, in the form of dividend payments. In Prudential Financial's case, that would currently equate to about $5.2 per share.

While Prudential Financial's payout ratio might seem fairly standard, it's worth remembering that Prudential Financial may be investing much of the rest of its net profits in future growth.

Prudential Financial's most recent dividend payout was on 12 March 2025. The latest dividend was paid out to all shareholders who bought their stocks by 17 February 2025 (the "ex-dividend date").

Prudential Financial stock price volatility

Over the last 12 months, Prudential Financial's stocks have ranged in value from as little as $100.9874 up to $128.9717. A popular way to gauge a stock's volatility is its "beta."

PRU.US volatility(beta: 1.26)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a stocks volatility in relation to the market. The market (NYSE average) beta is 1, while Prudential Financial's is 1.259. This would suggest that Prudential Financial's stocks are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Prudential Financial overview

Prudential Financial, Inc., together with its subsidiaries, provides insurance, investment management, and other financial products and services in the United States, Japan and internationally. It operates through PGIM, Retirement Strategies, Group Insurance, Individual Life, and International Businesses segments. The PGIM segment offers investment management services and solutions related to public fixed income, public equity, real estate debt and equity, private credit and other alternatives, and multi-asset class strategies to institutional and retail clients, as well as its insurance and retirement businesses. The Retirement Strategies segment provides a range of retirement investment, and income products and services to retirement plan sponsors in the public, private, and not-for-profit sectors; develops and distributes individual variable and fixed annuity products. The Group Insurance segment offers various group life, and long-term and short-term group disability, as well as group corporate-, bank-, and trust-owned life insurance in the United States primarily for institutional clients for use in connection with employee and membership benefits plans; sells accidental death and dismemberment, and other supplemental health solutions; and plan administration services in connection with its insurance coverages. The Individual Life segment develops and distributes variable life, universal life, and term life insurance products.

Frequently asked questions

What percentage of Prudential Financial is owned by insiders or institutions?
Currently 0.192% of Prudential Financial stocks are held by insiders and 61.482% by institutions.
How many people work for Prudential Financial?
Latest data suggests 37,936 work at Prudential Financial.
When does the fiscal year end for Prudential Financial?
Prudential Financial's fiscal year ends in December.
Where is Prudential Financial based?
Prudential Financial's address is: 751 Broad Street, Newark, NJ, United States, 07102
What is Prudential Financial's ISIN number?
Prudential Financial's international securities identification number is: US7443201022
What is Prudential Financial's CUSIP number?
Prudential Financial's Committee on Uniform Securities Identification Procedures number is: 744320AG7
Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

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