The best media stocks depend on your portfolio and investment goals—while volatility can be ideal for day traders, long-term investors will want to look to stocks with steadier gains over time.
7 popular media stocks to watch
We round up a selection of stocks in or related to the broadcasting industry, weighting the list more heavily towards popular mid- and large-cap stocks.
- Paramount Global (VIAC)
- Sirius XM Holding (SIRI)
- Sinclair Broadcast Group (SBGI)
- Nexstar Broadcasting Group (NXST)
- EWScripps Co Class A (SSP)
- Saga Communications (SGA)
- Cumulus Media Inc Class A (CMLS)
Compare investment accounts that help you research stocks
The media stocks industry is affected by a range of complex factors such as trade policies, regulations, and fluctuating supply and demand. So when considering media stocks to buy, it's important that you have access to vital information about a company's financial health, leadership team, and market positioning.
Our picks for platforms with research tools
How to invest in media stocks
- Choose an online stock trading platform. Choose from our Top Picks above, use our comparison table below or jump straight to the best stock trading apps in Canada.
- Sign up for an account. Provide your personal information and sign up.
- Set up a funding method to pay for the transaction. Deposit funds into your account by linking your banking information.
- Choose the stocks you want to buy. Search for the stock by name or ticker symbol like VIAC or SIRI.
- Place your order. Buy the stock. It's that simple.
Learn more about popular media stocks
We round up a selection of stocks in or related to the broadcasting industry, weighting the list more heavily towards popular mid- and large-cap US stocks.1. Paramount Global (VIAC)
ViacomCBS Inc. operates as a media and entertainment company worldwide. The company operates through TV Entertainment, Cable Networks, and Filmed Entertainment segments.
- Previous close price: $0.00
- Market capitalization: $19,258,916,864
- 1 year performance: N/A
- P/E ratio: 4.2191
2. Sirius XM Holding (SIRI)
Sirius XM Holdings Inc. operates as an audio entertainment company in North America. It operates in two segments, Sirius XM, and Pandora and Off-platform.
- Previous close price: $2.91
- Market capitalization: $12,667,684,864
- 1 year performance: -40.39%
- P/E ratio: 9.9697
3. Sinclair Broadcast Group (SBGI)
Sinclair, Inc. , a media company, provides content on local television stations and digital platforms in the United States. It operates through two segments, Local Media and Tennis.
- Previous close price: $13.23
- Market capitalization: $923,763,200
- 1 year performance: 1.54%
4. Nexstar Broadcasting Group (NXST)
Nexstar Media Group, Inc. operates as a diversified media company that produces and distributes engaging local and national news, sports and entertainment content across the television and digital platforms in the United States. It owns, operates, programs, or provides sales and other services to various markets; and offers television programming services.
- Previous close price: $162.78
- Market capitalization: $5,512,281,600
- 1 year performance: -2.74%
- P/E ratio: 13.4129
5. EWScripps Co Class A (SSP)
The E. W. Scripps Company, together with its subsidiaries, operates as a media enterprise through a portfolio of local television stations, national news, and entertainment networks in the United States.
- Previous close price: $1.84
- Market capitalization: $169,652,064
- 1 year performance: -77.03%
6. Saga Communications (SGA)
Saga Communications, Inc. , a media company, engages in acquiring, developing, and operating broadcast properties in the United States. The company's radio stations employ various programming formats, including classic hits, country, classic country, hot/soft/urban adult contemporary, oldies, classic rock, rock, and news/talk.
- Previous close price: $14.59
- Market capitalization: $92,168,984
- 1 year performance: -31.76%
- P/E ratio: 14.72
7. Cumulus Media Inc Class A (CMLS)
Cumulus Media Inc. , an audio-first media company, owns and operates radio stations in the United States. It owns and operates stations in various markets, as well as affiliated stations through Westwood One.
- Previous close price: $1.56
- Market capitalization: $28,114,092
- 1 year performance: -68.30%
Buy media stocks from these online trading platforms
Compare special offers, low fees and a wide range of investment options among top trading platforms.Note: The dollar amounts in the table below are in Canadian dollars.
Bottom line
While it's possible to turn a profit investing in media stocks, keep in mind that—like any investment—media stocks are not immune to risk. These stocks are subject to fluctuating conditions both in the market and in the broadcasting industry, so carefully vet your picks before you invest. If you're new to investing or if it's been a while since you've taken a critical look at your investment accounts, compare brokers to make sure you're getting the best trading features for your needs.More on investing
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