Yoga is a popular form of exercise that focuses on strength, breathing and flexibility to boost your physical and mental wellbeing. We looked at the statistics to see how many Brits are bending and flexing their way into yoga in the UK and how you can save money by taking classes online.
Yoga is a discipline that has been practised for thousands of years, thought to have its roots in ancient India. Essentially, it’s a range of postures and poses that are designed to make you more flexible and to improve your muscle strength. Unlike Pilates, it tends to involve meditation, stillness and deep breathing.
Some of the benefits of yoga include:
There are lots of different types of yoga and some are more physical than others. The type that works best for you will depend on how intense you want to get and whether you prefer the more spiritual aspects of yoga or the more physical aspects. Some of the main types include:
With yoga increasing in popularity, it’s no surprise that the yoga industry is booming in the UK. We collected the latest findings to see just how big the yoga industry is.
There is no need to spend money on yoga if you have a decent-sized room to move around in. There are loads of free training videos available online. The most popular yoga channel on YouTube is run by Adriene Mishler from the US; she has over 8 million subscribers. She was recognised by Google as the most searched workout of 2015, she’s been mentioned in The Wall Street Journal, and she was awarded a Streamy in Health and Wellness in 2016.
The next biggest yoga channel is Boho Beautiful with 1.64 million followers, which is run by Juliana and Mark Spicoluk. The third biggest account is Sarah Beth’s channel, SarahBethYoga, which has no less than 1.01 million subscribers. As 300,000 to 460,000 people are taking part in yoga classes each week, it’s obvious that yoga is even bigger online and clearly it’s here to nama-stay.
| Yoga channel | Subscribers |
|---|---|
| Yoga With Adriene | 8.06 million |
| Boho Beautiful | 1.64 million |
| SarahBethYoga | 1.01 million |
| KinoYoga | 688,000 |
| Fightmaster Yoga | 595,000 |
| PsycheTruth | 496,000 |
| BrettLarkinYoga | 380,000 |
| Ekhart Yoga | 335,000 |
| TaraStilesYoga | 329,000 |
| Yoga by Candace | 292,000 |
| Spirit Voyage | 246,000 |
| Yoga With Tim | 147,000 |
| Purple Valley Ashtanga Yoga | 129,000 |
| Body Positive Yoga | 22,700 |
| The Yoga Room | 21,300 |
| Faith Hunter | 20,800 |
| Samyak Yoga | 14,400 |
A quick search on the Google Play Store reveals that there are over 250 different yoga apps available for download, ranging from free apps to more pricey options (up to £68.99 upfront) to subscription-based apps. One of the most popular Android yoga apps has been installed more than 5 million times.
Matt Mckenna
UK Head of Communications
T: +44 20 8191 8806
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