Spot the deepfake quiz: Can you find the AI videos?

Deepfake scams on the rise in the UK, which have the power to convince people to transfer their money, give their bank details away, or make fake investments. Our survey found that less than 4% of Brits were able to identify all 8 of the real and AI-generated celebrity videos below accurately. Learn how to spot a deepfake below and try our ‘Spot the deepfake’ quiz to see how you do!

How do you compare in the deepfake quiz?

• Only 3.7% of Brits were able to correctly identify all of the real and deepfake videos.
• Just 57% of Brits were able to identify more than half of the videos correctly.
• Less than a fifth of Brits (18%) were able to score more than 6 out of 8.
• The average score was 4.8 out of 8 videos guessed correctly.

What is a deepfake video?

A deepfake video contains footage that has been created using artificial intelligence rather than actual film of a person. A person’s likeness is recreated convincingly in a deepfake using machine learning. This is where a computer will have been trained with hours of existing footage of that person.

Many current deepfakes are clips of celebrities or known figures, but it is becoming harder to tell the difference between real and AI-generated videos. There are major concerns that this technology could lead people open to scams or help to spread false information.

How to spot a deepfake

1 in 5 UK adults (20%) have been targeted by some form of deepfake scam, with 6.4% falling victim to one.

There are a few things you can do to keep an eye out for this type of scam:

1. Think through the request and the video. Is it usual for a friend or family member to send you a voicenote or video asking for something or telling you to do something? It goes without saying that it isn’t usual for a celebrity to be doing this.
2. Do your own independent research. If you encounter any form of content which is encouraging you to part with your money, a quick search could reveal whether the video is real or not. You should also check with a respected news source to see whether there are reports backing up what the person has said, or reports of an AI scam involving them. Taking a few minutes to do some research should be enough to help you avoid being scammed.
3. Study the video and audio in detail.For example, is their mouth moving completely in sync with their words? Does their voice match the exact tone and dialect of the actual person? Are they using odd words or sentence structures? If any of these don’t seem right, it’s best to assume it’s fake.

Deepfakes are becoming more common and more convincing, so it’s important to stay alert and always think twice.

Note: Possible quiz spoilers in sources box

Written by

Matt McKenna

Head of Communications & Content

Matt is Finder's head of communications & content in the UK, overseeing research, editorial and video content on the site as well as media requests and spokesperson appearances in the media See full bio

Matt's expertise

Matt has written 17 Finder guides across topics including:

• Investing
• Banking & savings
• Scams & consumer advocacy
• Money saving
• Tech & AI in personal finance