How to buy Apple (AAPL) shares in the UK

Apple is an American tech company, best known for the development of the iPhone. With tech upgrades coming out every year, the company has, on occasion, been twice as rich as the US government.

How to buy shares in Apple

Open a brokerage account. Choose from our top broker picks or compare brokers in depth. Then, complete an application.
Fund your account. Add money to your account via bank transfer, debit card or credit card.
Search the platform by ticker symbol. AAPL in this case.
Choose an order type. Place a market order or limit order with your preferred number of shares or dollar amount.
Submit the order. It's that simple.

The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving licence and a means of payment.

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We analysed all popular share dealing platforms in the UK using 35 data points and combined this with our expert insight from using the apps. The platforms we've selected as best for each category offer stand-out features or a unique combination of elements for a specific aspect of investing. If we show a "Promoted for" pick, it's been chosen from among our partners and is based on factors that include special features or offers, and the commission we receive. Keep in mind that our picks may not always be the best for you – it's important to compare for yourself. More details in our full methodology.

Fees calculator for buying Apple shares with popular apps

Both exchange rates and share prices fluctuate in real time, so the costs estimated here should be considered as a guide only. They don't factor in spreads, which can be hard to pin down. Always refer to the platform itself for availability and pricing.

Quantity of shares

Finder Score	Account fee	Min. initial deposit	Trade cost	Link
4.3 ★★★★★	£0	$100	£909.14	Go to siteCapital at risk
4.4 ★★★★★	£0	£1	£911.31	Go to siteCapital at risk
4.7 ★★★★★	£0	£1	£903.73	Go to siteCapital at risk
4.4 ★★★★★	£0	£0	£906.89	Go to siteCapital at risk
4.4 ★★★★★	£0	£0	£906.89	Go to siteCapital at risk
4.2 ★★★★★	£0 (0.45% for funds)	£1	£923.35	Go to siteCapital at risk
4.4 ★★★★★	0% - 0.25%	£100	N/A	Go to siteCapital at risk

Full comparison of share dealing platforms

These providers cover a wide range of stocks, but we can't guarantee they'll all offer this stock.

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Buying shares in just one company is generally considered a riskier bet than investing in a range of investments - AKA a "diversified portfolio". Experts generally recommend holding a mix of investments in specific assets and funds. Funds are ready-made portfolios of multiple companies' shares (potentially including Apple), and the idea is that drops in the value of one constituent company's share price might be offset by rises in others.

Apple is a major part of the NASDAQ, so it's included in many global funds and investment trusts, as well as tracker-style exchange traded funds (ETFs).

ETF	5-year performance (to August 2024)	1-year performance (to August 2024)	Link to invest
Invesco S&P 500 (SPXP)	94.07%	22.23%	Invest with XTBCapital at risk
Xtrackers S&P 500 Swap (XSPX)	93.77%	22.24%	Invest with XTBCapital at risk
iShares Core S&P 500 (CSP1)	91.84%	21.98%	Invest with XTBCapital at risk
HSBC S&P 500 (HSPX)	80.38%	20.63%	Invest with XTBCapital at risk
Vanguard S&P 500 (VUSA)	79.29%	20.60%	Invest with XTBCapital at risk
SPDR S&P 500 ETF (SPX5)	79.17%	20.61%	Invest with XTBCapital at risk

Latest updates for Apple

November 15, 2024: Amazon and Apple stocks are trading lower Friday as hedge funds reduce their holdings in these companies. Amazon's hedge fund holdings fell by $11 billion in the third quarter. Meanwhile, Apple saw double the reduction in investor holdings compared to additions during the quarter, according to Yahoo Finance.

October 29, 2024: Indonesia has banned the sale of the iPhone 16 in the country, citing Apple’s failure to meet government stipulations for local investment, according to The Financial Times.

Is it a good time to buy Apple stock?

Review technicals and fundamentals to help you determine if now's a good time for you to invest.

Technical analysis

View Apple's price performance, share price volatility, historical data and technicals.

Use our graph to track the performance of AAPL stock over time.

Historical closes compared with the last close of $229.00

1 week (2024-11-13)	-1.36%
1 month (2024-10-20)	0.72%
3 months (2024-08-20)	5.19%
6 months (2024-05-20)	35.60%
1 year (2023-11-20)	34.52%
2 years (2022-11-20)	51.99%
3 years (2021-11-20)	56.64%
5 years (2019-11-20)	283.90%

The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.

Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.

Is it too late to buy Apple stock?

George Sweeney

Finder Money Expert

Undoubtedly, an Apple investment 10 years ago would have been more ideal, but there may be more growth ahead. Apple stock has been on a tear for the last decade or so, and it’s unlikely to see such explosive growth anytime soon.

However, the stock has more than doubled since 2020, and many investors probably weren’t predicting that. Apple has excellent products and holds the majority market share for smartphones, allowing it to churn out money. The challenge now will be if it can continue to innovate and create more revolutionary products.

Future growth may be limited if it relies on the iPhone alone. But if Apple can find new and exciting ways to spark our imagination, who knows where the stock’s limit is?

Invest in Apple shares

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Is Apple under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the Apple P/E ratio, PEG ratio and EBITDA.

Apple's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 35x. In other words, Apple's shares trade at around 35x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the United States stock markets on average as of November 09, 2023 (20.44). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

However, Apple's P/E ratio is best considered in relation to those of others within the industry or those of similar companies.

Microsoft Corporation (MSFT.US): 35.08
Meta Platforms (META.US): 27.25
Amazon-com (AMZN.US): 45.28
Netflix (NFLX.US): 47.38
Alphabet Inc Class A (GOOGL.US): 23.70

Apple's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.3872. A PEG ratio over 1 can be interpreted as meaning shares are overvalued at the current rate of growth, or may anticipate an acceleration in growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Apple's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

However, it's sensible to consider Apple's PEG ratio in relation to those of similar companies.

Microsoft Corporation (MSFT.US): 2.25
Meta Platforms (META.US): 0.93
Amazon-com (AMZN.US): 1.79
Netflix (NFLX.US): 1.69
Alphabet Inc Class A (GOOGL.US): 1.11

Apple's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping $131.8 billion (£103.9 billion).

The EBITDA is a measure of Apple's overall financial performance and is widely used to measure a its profitability.

To put that into context you can compare it against similar companies.

Microsoft Corporation (MSFT.US): USD$136.6 billion
Meta Platforms (META.US): USD$79.2 billion
Amazon-com (AMZN.US): USD$111.6 billion
Netflix (NFLX.US): USD$10 billion
Alphabet Inc Class A (GOOGL.US): USD$123.5 billion

Frequently asked questions

Apple's shares were split on a 4:1 basis on 30 August 2020. So if you had owned 1 share the day before before the split, the next day you'd have owned 4 shares. This wouldn't directly have changed the overall worth of your Apple shares – just the quantity. However, indirectly, the new 75% lower share price could have impacted the market appetite for Apple shares which in turn could have impacted Apple's share price.
It's as easy to sell Apple as it is to buy! Here's how to sell Apple shares that you already own.
1. Open your investment app. If you've got one with desktop access, you can log in online
2. Go to your portfolio. This should be in the main menu
3. Find your shares. You may be able to search your portfolio
4. Choose how many you'd like to sell. You'll be able to review the price and see how much you'll receive
5. Sell your Apple shares. Your investment platform will let you know when your shares are sold

Apple financials

Revenue TTM	$391 billion
Operating margin TTM	31.17%
Gross profit TTM	$170.8 billion
Return on assets TTM	21.46%
Return on equity TTM	157.41%
Profit margin	23.97%
Book value	$3.77
Market capitalisation	$3.4 trillion

TTM: trailing 12 months

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2 Responses

NickOctober 3, 2018

How do I buy stocks, preferably apple shares ? Can you recommend any stock brokers?

Thanks

Finder

JoshuaOctober 4, 2018Finder

Hi Nick,

Thanks for getting in touch with finder. I hope all is well with you. :)

If you want to buy stocks, you can check our list of brokers above. We can’t make a specific recommendation since we are a comparison website. However, you can use our table to compare your options based on different parameters. Once you found the right one for you, click on the “Go to site” green button to learn more.

I hope this helps. Should you have further questions, please don’t hesitate to reach us out again.

Have a wonderful day!

Cheers,
Joshua

How to buy Apple (AAPL) shares in the UK

How do you like them Apples? Learn how to invest in the iconic tech company with more money than the US treasury.

How to buy shares in Apple

Our top picks for where to buy Apple shares

How we chose these trading apps

Fees calculator for buying Apple shares with popular apps

Alternative ways to invest in Apple

Latest updates for Apple

Is it a good time to buy Apple stock?

Technical analysis

Is it too late to buy Apple stock?

Is Apple under- or over-valued?

Frequently asked questions

Where can I buy Apple (AAPL) stock in the UK?

Does Apple pay dividends?

When does the fiscal year end for Apple?

Where is Apple based?

Have Apple's shares ever split?

How to sell Apple shares

Can you buy Apple shares with a debit card?

What's the easiest way to buy Apple shares?

Do you need to complete a W8-BEN form if you want to invest in Apple

What is the key financial information for Apple?

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