Seattle's Amazon (NASDAQ: AMZN) dominates e-commerce and cloud computing, with AWS providing the backbone for over 30% of the internet, driving the company’s profitability. Bezos is no longer at the helm, but Amazon has gone from strength to strength.
It has been growing and expanding into more areas like artificial intelligence (AI), streaming services, and logistics. If you’re thinking about buying Amazon shares, remember that past performance doesn’t dictate future results and although Amazon stock has been on a monumental tear for decades, regulatory scrutiny and rising costs could impact future margins.
May 1, 2025: Amazon shares dipped as the company released its Q1 results, showing earnings a little ahead of expectations, but accompanied by caution towards Q2. Warnings over tariff uncertainty and recession fears, combined with AWS cloud revenue growth falling short of expectations (nonetheless an impressive 16.9% vs 17.4%) left some shareholders thinking it was the right time to sell. Perhaps they headed across to Microsoft, which posted bumper growth AND next-quarter expectations for its cloud-computing arm Azure just two days earlier.
April 29, 2025: A report by Punchbowl News claimed that amazon will soon highlight to consumers how much Trump tariffs increase the cost of products. The report drew attention at a White House briefing marking Trump's first 100 days in office, where White House Press Secretary Karoline Leavitt blasted what she called a "hostile and political act". Amazon's Tim Doyle responded seeking to quash the rumours, saying "This was never approved and is not going to happen".
April 8, 2025: Amazon's self-driving vehicle arm, Zoox, has announced it's expanding its testing into a sixth US city – Los Angeles. The company hopes to launch a driverless ride-hailing service in Las Vegas and Los Angeles this summer. Zoox will be competing with Alphabet equivalent, Waymo, which already operates in Los Angeles and San Francisco (amongst other cities).
April 2, 2025: Amazon has made a last-minute bid for the popular short-video app TikTok, according to the New York Times. The report comes ahead of an April 5 deadline for a potential TikTok ban, according to Investor's Business Daily.
Find the cheapest way to buy Amazon shares with our calculator. Bear in mind that both exchange rates and share prices fluctuate in real time, so the costs estimated here are just a guide (refer to platforms themselves for availability and exact pricing).
Quantity of shares
| Platform | Finder Score | Account fee | Min. initial deposit | Trade cost | Link |
|---|---|---|---|---|---|
|
9
Excellent
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£0 | $100 | £1,456.48 |
Go to siteCapital at risk
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 |
9.1
Excellent
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£0 | £0 | £1,459.95 |
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|
9
Excellent
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From £0 | £0 | £1,455.75 |
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8.8
Great
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£0 | £0 | £1,446.07 |
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9.2
Excellent
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£0 | £0 | £1,452.86 |
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 |
8.5
Great
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£0 (0.45% for funds) | £1 | £1,472.04 |
Go to siteCapital at risk
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All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
Buying shares in just one company is generally considered a riskier bet than investing in a range of investments - AKA a "diversified portfolio". Experts generally recommend holding a mix of investments in specific assets and funds. Funds are ready-made portfolios of multiple companies' shares (potentially including Amazon), and the idea is that drops in the value of one constituent company's share price might be offset by rises in others.
Amazon is a major part of the NASDAQ, so it's included in many global funds and investment trusts, as well as tracker-style exchange traded funds (ETFs).
ETF |
Icon |
1-year performance (to May. '25) |
5-year performance (to May. '25) |
Link |
|---|---|---|---|---|
| Invesco S&P 500 ETF (SPXP) |  |
3.96% | 95.66% | Invest Capital at risk |
| Xtrackers S&P 500 Swap ETF 1C (XSPX) |  |
3.89% | 95.11% | Invest Capital at risk |
| iShares Core S&P 500 ETF USD (Acc) (CSP1) |  |
3.82% | 93.71% | Invest Capital at risk |
| HSBC S&P 500 ETF (HSPX) |  |
2.64% | 82.52% | Invest Capital at risk |
Rather um, big. In fact, this is how Amazon's market cap ($2 trillion) compares to the GDP of countries.
Review technicals and fundamentals to help you determine if now's a good time for you to invest.
View Amazon's price performance, share price volatility, historical data and technicals.
The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.
Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.
Historical closes compared with the last close of $192.08
| 1 week (2025-05-02) | 1.11% |
|---|---|
| 1 month (2025-04-09) | 0.51% |
| 3 months (2025-02-09) | -16.18% |
| 6 months (2024-11-09) | -7.73% |
| 1 year (2024-05-09) | 1.36% |
| 2 years (2023-05-09) | 74.32% |
| 3 years (2022-05-09) | 76.45% |
| 5 years (2020-05-09) |
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
Valuing a stock is incredibly difficult, let alone a "Magnificent 7" stock, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the Amazon P/E ratio, PEG ratio and EBITDA.
Amazon's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 30x. In other words, Amazon's shares trade at around 30x recent earnings.
That's relatively high compared to, say, the trailing 12-month P/E ratio for the United States stock markets on average as of March 2025 (25.37). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.
However, Amazon's P/E ratio is best considered in relation to those of others within the industry or those of similar companies.
Amazon's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.4299. A PEG ratio over 1 can be interpreted as meaning shares are overvalued at the current rate of growth, or may anticipate an acceleration in growth.
The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Amazon's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.
However, it's sensible to consider Amazon's PEG ratio in relation to those of similar companies.
Amazon's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping $126.1 billion (£95.3 billion).
The EBITDA is a measure of Amazon's overall financial performance and is widely used to measure a its profitability.
To put that into context you can compare it against similar companies.
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
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