Ever wondered who would come out on top in a battle between Moneyfarm vs Hargreaves Lansdown (HL)? Well, read on to find out how they compare for features, fees and much more.
Hargreaves Lansdown (HL) and Moneyfarm are two popular investing platforms available to UK retail investors. They’re slightly different in their approach as Moneyfarm is basically a robo-advisor with some share dealing available, and HL is a fully-fledged stockbroker with loads of investment options. However, there is some crossover, so we’re going to pit Moneyfarm vs Hargreaves Lansdown against each other in a head-to-head battle.
Both HL and Moneyfarm offer a range of investments and plenty of account options, including a stocks and shares ISA and a self-invested personal pension (SIPP). So, check out our breakdown of Moneyfarm vs Hargreaves Lansdown and hopefully this will help you pick who’s best, depending on what’s most important to you – whether that’s fees, investment choice, account types or anything else.
Moneyfarm and HL are pretty similar when it comes to their Finder score, with Moneyfarm scoring a reasonable 3.9 out of 5, and HL scoring a slightly better 4.2 out of 5.
Moneyfarm and HL were both reviewed positively in the most recent Finder Investing Customer Satisfaction Awards 2024 results. However, HL was the overall winner with 97% of customers saying they’d recommend the platform to a friend, making it our best trading app for customer satisfaction.
The platforms are also fairly similar with their fees score. When you look at Moneyfarm fees vs HL fees, Moneyfarm has a score of 2.9 out of 5 and Hargreaves Lansdown has a score of 2.4 out of 5.
Both Moneyfarm and HL offer a wide range of account options, with plenty of tax-efficient options available.
However, HL ticks every box when it comes to the account types available, you can even use a lifetime ISA (LISA) and a junior stocks and shares ISA (JISA) or junior SIPP (JSIPP).
Although Moneyfarm offers a decent range of ready-made portfolios and individual investments, it’s range pales in comparison to HL which has over 11,000+ options.
Sadly, neither offers the option to invest in fractional shares. And, you can start share dealing with either from just £1, but you need a much higher initial investment of £500 if you want a managed portfolio with Moneyfarm.
Sadly, neither Moneyfarm nor HL scores well for fees, both have a few charges to take into consideration.
However, Hargreaves Lansdown’s share dealing commission of £11.95 is one of the highest from any UK investing platform. It is free to buy or sell funds, which is a positive at least.
This is an easy win for HL. Moneyfarm has some resources and tools on offer, but not much.
HL has research and resources to suit everyone from beginner investors to expert traders. Although HL is pricey in some areas, for those extra fees you get loads in the way of additional features and tools.
Winner: Hargreaves Lansdown (HL)
Overall winner: Is Moneyfarm better than Hargreaves Lansdown?
Moneyfarm is an excellent digital wealth manager, but most things it does, HL does better.
Moneyfarm is slightly cheaper for fees, but when you compare Moneyfarm vs Hargreaves Lansdown across all categories, it’s HL that usually comes out on top and this is reflected in the overall Finder score.
Winner: Hargreaves Lansdown (HL)
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
George is a deputy editor at Finder. He has previously written for The Motley Fool UK, Nasdaq, Freetrade, Investing in the Web, MoneyMagpie, Online Mortgage Advisor, Wealth, and Compare Forex Brokers. He's focused on making personal finance and investing engaging for everyone. To do this he draws from previous work and his Level 4 Diploma for Financial Advisers (DipFA), sharing what he’s learnt. When he’s not geeking out about money, you’ll find him playing sports and staying active. See full bio
George's expertise
George has written 192 Finder guides across topics including:
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Here’s our methodology for scoring the features that matter, and picking the top share-trading platforms.
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