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Welcome to the Finder Customer Satisfaction Awards 2024
Our awards are decided by the only votes that really matter – yours. We asked customers of all the major investing platforms to tell us about their experiences. Now we can reveal which share dealing platforms were rated the best for customer satisfaction.
The winners
The winning and highly commended companies were decided with both their overall customer satisfaction scores (star ratings out of 5) and their recommendation scores (the percentage of survey respondents who would recommend the brand to a friend). Read more on our methodology and see our full results below.
Now without any further ado, here are this year’s winners.
Share Dealing Customer Satisfaction Winner
Hargreaves Lansdown
With lots of happy investors, we ended up with 2 winners this year. Last year’s winner Hargreaves Lansdown (HL) managed to take the top spot once again. It had an overall 4.6 out of 5 with 97% saying they’d recommend HL to a friend.
Share Dealing Customer Satisfaction Winner
InvestEngine
Tied for first place is ETF investing platform InvestEngine, with an equal top score of 4.6 out of 5. Also, 97% of customers said they’d recommend InvestEngine to a friend.
Share Dealing Customer Satisfaction Highly Commended
XTB
This year’s highly commended award goes to XTB. The trading platform just missed out on the top spot with a score of 4.5 out of 5. However, an incredible 100% of customers said they’d recommended the platform.
Read review
Our 2024 customer satisfaction league table
We asked customers of the investing platforms featured in this table to rate their satisfaction with the brand and whether they’d recommend it to a friend. We’ve shown both and ordered the table by overall satisfaction. Our independent survey of 750 customers was carried out in December 2023.
| Brand | Logo | Overall satisfaction | Customers who’d recommend | Review | |
|---|---|---|---|---|---|
| Hargreaves Lansdown |  | ★★★★★ | 97% | Hargreaves Lansdown Hargreaves Lansdown is the largest retail investing platform in the UK and although on the pricier side, it’s well known for its high levels of customer service. This is its third year in a row as a winner for customer satisfaction and this year it had an overall score of 4.6. | Go to siteCapital at risk |
| InvestEngine |  | ★★★★★ | 97% | InvestEngine is and ETF investing platform that’s free to use for DIY investments or it offers a managed portfolio for a fee. It scored 4.6 for overall customer satisfaction. Customers like the easy sign up process and low fees. | Go to siteCapital at risk |
| XTB |  | ★★★★★ | 100% | XTB is a trading and investing platform that recently launched in the UK after establishing itself in Europe. There’s no commissions or platform fees and it scored a 4.5 for overall customer satisfaction. People like professional service and low fees. | Go to siteCapital at risk |
| Revolut |  | ★★★★★ | 96% | Revolut is an app that covers lots of areas of personal finance, but it also has a share trading element and users can buy stocks on the popular app. Its overall customer satisfaction score was 4.5. | Read reviewCapital at risk |
| eToro |  | ★★★★★ | 93% | eToro has quickly become one of the most popular investing platforms globally. There’s no platform fee, no stock trading commissions and you can even copy trades from other investors. It scored 4.5 for overall customer satisfaction, with a few people highlighting how easy the platform is to use. | Go to siteCapital at risk |
| Trading 212 |  | ★★★★★ | 90% | Trading 212 is a low-cost investing platform that has no commissions and a free stocks and shares ISA to boot. It scored 4.4 for overall customer satisfaction. Customers like the low fees and how easy it is to get set up. | Read reviewCapital at risk |
| AJ Bell |  | ★★★★★ | 95% | AJ Bell , a well-established UK platform, offers thousand of investments and lots of account types. It scored an overall 4.3 for customer satisfaction. . | Read reviewCapital at risk |
| Fidelity |  | ★★★★★ | 93% | Fidelity is a huge investing brand in the US and it’s making waves in the UK with its robust investment platform, customers gave it an overall satisfaction score of 4.3. | Read reviewCapital at risk |
| interactive investor |  | ★★★★★ | 91% | interactive investor (ii) is one of the most popular investing platforms in the UK with over 40,000 investments and expert insights galore. It had an overall customers satisfaction score of 4.3. Multiple customers mentioned the service provided as a highlight. | Go to siteCapital at risk |
| Vanguard |  | ★★★★★ | 90% | Vanguard is the industry leader for low-cost index funds and its one of the largest asset managers in the world. It offers range of accounts for its fund selection and customers gave it a 4.3 for overall satisfaction. | Read reviewCapital at risk |
| Barclays |  | ★★★★★ | 87% | Barclays, the Global bank, offers its banking customers the opportunity to invest at home or abroad and it had an overall customer satisfaction score of 4.2. Customers particularly like the service and support offered. | Capital at risk |
| BestInvest |  | ★★★★★ | 91% | Bestinvest is a platform with plenty to offer with free fund investing, no commission on US stocks and free investment coaching. It had an overall customer satisfaction score of 4.1. | Go to siteCapital at risk |
| Nutmeg |  | ★★★★★ | 87% | Nutmeg is the original robo-advisor platform, offering expertly managed ready-made portfolios for a fee. It had a score of 4 for customer satisfaction. Customers like the app and the friendly service from staff. | Read reviewCapital at risk |
| Wealthify |  | ★★★★★ | 85% | Wealthify is a robo-advisor that completely refreshed its app to improve accessibility. It’s a simple and cheap way to invest in a managed portfolio that suits your risk profile. It scored a 3.8 for overall customer satisfaction. | Go to siteCapital at risk |
| Freetrade |  | ★★★★★ | 83% | Freetrade is a commission-free investing platform with a slick app that makes investing more approachable, especially for beginners. For overall customer satisfaction, it had a 3.8 overall score. Customers like the fair pricing and the investing app. | Read reviewCapital at risk |
| Moneybox |  | ★★★★★ | 79% | Moneybox began as a place to save your change and now it’s a saving and investing app looking to compete with all the top platforms. Customers using the app gave it a 3.7 for overall customer satisfaction. Customers like the simple interface and how down to earth the staff are. | Go to siteCapital at risk |
| IG |  | ★★★★★ | 87% | IG is an absolute powerhouse when it comes to investment options, you’d be hard pressed not to find what you want in its huge library of shares. However, it’s not the cheapest platform. Customers gave it an overall 3.6 satisfaction score. Customers like the reliability of the platform and the range of shares. | Go to siteCapital at risk |
Customer satisfaction ratings methodology
We asked people who’d used a share dealing platform within the previous 12 months to rate their satisfaction with the service they received and whether they’d recommend the provider to a friend. Our independent survey of 750 share dealing customers was carried out in December 2023.
We have shown both survey results for the brands listed in the table above and used these ratings to decide the winners of our awards. Where there was a draw on the satisfaction star rating, we used the “would recommend” percentage as a tie-breaker.
Share dealing scores
★★★★★ — Excellent
★★★★★ — Good
★★★★★ — Average
★★★★★ — Subpar
★★★★★ — Poor
Our customer satisfaction scores (“Customers say”) are based on a survey of 750 customers carried out in December 2023.
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