Heart vs head: Are more investors choosing passions over pounds?

Download our report on how investors' passions impact their choices, plus expert predictions for the sector

Zoe Stabler DipFA's headshot

By

Zoe Stabler DipFA

For our report on passion investing we surveyed investors, looked at key trends and spoke to industry experts in the investment sector. We’ve explored how passions and biases impact investment decisions, including alternative investments.

Our report includes findings from our survey of 2,000 adults on how they choose what to invest in, the changes they made to their portfolios in 2022 and the alternative investments they hold. We’ve also included expert insight from Vedat Mizrahi PhD, chief financial officer at Mintus; Matt Cooper, chief commercial officer at Crowdcube; Charlie Macpherson, head of investment at CIRCA5000; Jonquil Lowe, editor of The Good Retirement Guide, published by Kogan Page; and Marc Hendriks, chief investment officer at GreenGrowth.

This white paper is free to download and all the contents are freely available to be published. But if you quote this report, we ask you to link to this page, where we will be promoting it.

Download PDF
Zoe Stabler DipFA's headshot
Senior writer

Zoe was a senior writer at Finder specialising in investment and banking, and during this time, she joined the Women in FinTech Powerlist 2022. She is currently a senior money writer at Be Clever With Your Cash. Zoe has a BA in English literature and a Diploma for Financial Advisers. She has several years of experience in writing about all things personal finance. Zoe has a particular love for spreadsheets, having also worked as a management accountant. In her spare time, you’ll find Zoe skating at her local ice rink. See full bio

Zoe's expertise
Zoe has written 165 Finder guides across topics including:
  • Share dealing
  • Reviews and comparisons of trading platforms
  • Robo-advisors
  • Pensions
  • Banking

More guides on Finder

  • How to create a diverse portfolio

    Want to know how to diversify your portfolio? Our guide explains healthy investment diversification, and shows you some example allocations. (Paid content)
  • Copytrading: What can you learn from top traders on eToro?

    Traders reveal their biggest wins…. and their biggest losses, and the lessons the markets have taught them. (Paid content)
  • Setting investment goals

    Having clear investment goals can motivate you to get started and help you choose the right investments to achieve those goals.

  • How to invest in startups

    Find out how to invest in startups, how long it could take to get your money and why startup investing is so risky.
  • Short term investments

    We take a look at how to get the most from your short term investments.

  • 5 best robo-advisors in the UK

    Robo advisors are a hassle-free solution to those looking to invest, without the need to research your own investments.

  • What are options trading strategies?

    When trading options, traders often use some kind of strategy based on how they expect the stocks to move. These can help to protect losses but can minimise gains.

  • What should you invest in during a recession?

    With the current stock market volatility, it’s no surprise that everyone’s gone mad for share trading. But what should you invest in during a recession?
  • Guide to ready-made investment portfolios

    There are thousands of investment funds to choose from and finding the right one can be difficult. Check out everything you need to know about ready-made portfolios and get proper diversification all in one place.
  • What is passive investing?

    Passive investing, a strategy where the investor tries to replicate an index (like the FTSE 100), is popular because it’s cheap and pretty simple. With interest rates low, could this work for you?
Go to site