Welcome to the Finder Investing People’s Choice Awards 2024
Thousands of votes were placed in the 2024 People’s Choice Awards as you, the people, had your say on the investing provider that has made it easy for you to invest. The winner and runner up can now be revealed…
Winner: InvestEngine
People’s Choice Award for Investment Provider
ETF platform InvestEngine is the people’s champion for the second year in a row! It beat all the competition when it came to the votes – with users rewarding the platform for making investing an easy experience for them.
Read our review of InvestEngine
Runner Up: Revolut
People’s Choice Award for Investment Provider
Taking second place in our hotly contested 2024 People’s Choice Awards is Revolut. The fintech company is known for its mobile app, which offers payment and savings services, but it also has a share trading section that has proven popular with its customers.
What are the People’s Choice Awards?
Finder’s annual People’s Choice Awards celebrate companies that are making a real impact in their customers’ lives. The awards are voted for by the public and nobody else. Whoever receives the most votes, wins.
The awards give you the chance to have your say on which trading app, platform or provider made it easy for you to invest. There’s also a separate People’s Choice Award for savings provider.
Who could you vote for in the 2024 People’s Choice Awards?
| Brand | About | |
|---|---|---|
| AJ Bell | AJ Bell is one of the largest investment platforms in the UK, with a range of assets to invest in. | Read our review |
| Aviva | Although mostly known as an insurance provider, Aviva also offers investment products including stocks and shares ISAs, a general investment account and a self-invested personal pension (SIPP). | Read our review |
| Barclays | Barclays “Smart Investor” is an investing service that lets Barclays account holders invest in a range of different ways. | Read our review |
| Bestinvest | Bestinvest is an investment platform that lets you invest in a range of investment choices with a variety of account types available, including flexible ISAs, pensions and junior products. | Read our review |
| Charles Stanley | Charles Stanley is one of the oldest investment brokerages in the UK. It offers a wide selection of DIY investments, but maintains its traditional roots with personalised financial coaching and advice. | Read our review |
| Chip | Chip is a savings app, but also offers investing options, including stocks and shares ISAs and funds. | Read our review |
| CMC Invest | The CMC Invest app lets you trade in UK and US stocks commission-free and it makes money through foreign exchange fees and bundled monthly subscription fees. | Read our review |
| Dodl | Dodl is a trading app from AJ Bell that launched in April 2022 with the aim to make investing a doddle. It offers commission-free investing, plenty of tax-efficient accounts, and an app. | Read our review |
| eToro | eToro is a multi-asset platform where you can invest commission-free on both UK and international stocks, shares and exchange-traded funds (ETFs). It offers shares from some of the world’s biggest stock exchanges. | Read our review |
| Fidelity | Fidelity is an investment platform that offers a large range of assets and investment options. It’s platform targets both beginners and more experienced investors with a heavy focus on funds. | Read our review |
| Freetrade | Freetrade is a commission-free trading platform. It’s well-suited to new investors and beginners and uses the “freemium” model – which means that it has some features that are free for users, but additional features come at a cost. | Read our review |
| Halifax | Halifax set up its share dealing brokerage in 1997, when it floated on the stock market. It was the first in the UK to offer a regular share investment plan, known as ‘ShareBuilder’ and has since expanded into a more comprehensive range of products. | Read our review |
| Hargreaves Lansdown | Hargreaves Lansdown (HL) is the UK’s biggest wealth manager. The platform offers a pretty comprehensive service to suit all types of investors. The platform was built with experienced investors and beginners in mind, with plenty of advanced tools plus options for those who want a bit of hand-holding. | Read our review |
| IG | IG is an all-in-one investing platform with a comprehensive range of investments. It’s got a stocks and shares ISA, a self-invested personal pension (SIPP), contracts for difference (CFDs), research resources, and a learning academy. | Read our review | interactive investor (ii) | interactive investor is an online investment service offering a range of different investment plans, all with flat fees. It has plenty of investment products available, over 40,000, catering to all types of investors. You can opt for a DIY approach or choose from portfolios, a Managed ISA or fund recommendations. | Read our review |
| InvestEngine (2023 winner) | InvestEngine is a relatively new share trading platform that focuses purely on exchange-traded funds (ETFs). You can choose between ready-made portfolios or a DIY option, picking your own ETFs to invest in. You can also invest in both a stocks and shares ISA and a general investment account (GIA). | Read our review |
| IWeb | IWeb is a share dealing platform owned by Lloyds Banking Group and operated by Halifax Share Dealing. It lets you invest in a range of UK and overseas shares, as well as exchange-traded funds (ETFs) and other types of funds. | Read our review |
| Legal & General | Legal & General are a leading UK financial services provider, offering life insurance, pensions, retirement and investment services. | Read our review |
| Lightyear (2023 runner up) | Lightyear is a relatively new investing platform with low fees that comes with a mobile and desktop app. You can open a general investment account (GIA), but there is not yet a stocks and shares ISA. | Read our review |
| Moneybox | Moneybox is a saving and investing app that aims to make both of these things a seamless part of your everyday life. With as little as £1, you can invest in top US stocks, ready-made portfolios or index funds and exchange-traded-funds (ETFs) for a broad approach. | Read our review |
| Moneyfarm | Moneyfarm is a trading app designed to make investing easier. It offers a range of actively and passively managed portfolios along with the ability to customise portfolios or pick individual investments. | Read our review |
| Monzo | Challenger bank Monzo is venturing into offering share trading with its Monzo Investments feature. Eligible customers can now invest in funds managed by BlackRock with as little as £1. | Read our review |
| NatWest | With NatWest Invest, NatWest customers can choose from 5 ready-made funds that vary is level of risk. Investments can be managed online and they also offer stocks and shares ISAs and personal pensions. | Read our review |
| Nutmeg | Nutmeg was founded in 2011 and is the largest digital wealth manager in the UK and a robo-advisor investment platform. It offers a decent range of ready-made portfolios with the chance to align your investments with your values and risk appetite. | Read our review |
| NuWealth (formerly Wombat) | NuWealth (formerly Wombat) is a digital investment platform founded in 2017. It lets you invest in stocks, fractional shares and “themes”, which are collections of exchange-traded funds (ETFs) and other types of funds that follow a specific thread. | Read our review |
| Plum | Plum is a smart money management app. You can choose how much to invest in a range of investment funds, or automatically allocate a set percentage of your auto-deposits (the money you save in the app) to go towards those funds. | Read our review |
| Revolut | Digital banking brand and general fintech disruptor Revolut lets you invest in over 2,000 US stocks, all at your fingertips. Revolut’s trading platform is an extension of its existing mobile banking app – so you need to have a Revolut account open to start trading on the app. | Read our review |
| Robinhood | Robinhood was founded in 2013 with the idea was to make the stock market more accessible to ordinary investors by offering retail investors the opportunity to invest at the lower trading costs institutional investors can access. It launched in the UK in March 2024. | Read our review |
| Santander | Although best known for its banking services, Santander also has an Investment Hub where customers can invest in a selection of funds and access advice. | Read our review |
| Saxo | Established over 30 years ago, Saxo provides an online platform to trade stocks, shares, mutual funds, bonds, exchange-traded funds (ETFs), contracts for difference (CFDs), currencies (forex), and even ready-made portfolios – just about every type of asset you can imagine. | Read our review |
| Scottish Friendly | Scottish Friendly is one of the largest mutual investments organisations in the UK, and was set up in 1862. As a mutual, it’s accountable to its members rather than shareholders. It offers a selection of funds and stocks and shares ISAs. | Read our review |
| Trading 212 | Trading 212 is a commission-free investing app, known for its diverse range of assets and low fees. Trading 212 provides access to an extensive selection of over 12,000 global stocks and exchange-traded funds (ETFs) from 8 major exchanges. | Read our review |
| Tradu | Tradu is a relatively new trading platform which launched in the UK at the end of 2023. A large focus for the brokerage is to provide a low-cost service for traders looking to take positions in a range of markets. | Read our review |
| Vanguard | Vanguard straddles the line somewhere between DIY investing platform and robo-advisor. That’s because you can choose to pick individual funds yourself, opt for pre-packaged funds (made out of multiple funds) or get matched with a ready-made portfolio based on your goals and risk appetite. | Read our review |
| Wealthify | Wealthify is a digital investment management company, which aims to offer simple and effortless ways to invest your money. It falls under the category of “robo-advisor”, but the investing strategy uses a mixture of smart algorithms (robo) and expert humans (advisors). | Read our review |
| Wealthyhood | Wealthyhood is an investing app that offers a limited choice of investments, with a focus on long-term, patient wealth building. It’s designed with beginners in mind and aims to offer a simple and cheap place to invest. | Read our review |
| Webull | Webull launched in the UK in July 2023 as an investing platform that allows customers to invest in US-listed stocks. There is no platform fee but there are commission charges. | Read our review |
| XTB | XTB is a commission-free stock trading app with no platform fee. You can invest in stocks and exchange-traded funds (ETFs) with 0% commission and there are over 3,000 shares from 16 global exchanges and a decent selection of over 400 ETFs. | Read our review |
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