How to buy Diageo shares

Learn how to easily invest in Diageo shares.

Diageo PLC (DGE) is a publicly traded alcoholic beverages business based in the UK which employs around 30,100 staff. Diageo is listed on the London Stock Exchange (LSE) and traded in sterling. Its current price of 2,398.50p is 6.9% down on its price a month ago (2,575.00p).

How to buy shares in Diageo

  1. Open a brokerage account. Choose from our top broker picks or compare brokers in depth. Then, complete an application.
  2. Fund your account. Add money to your account via bank transfer, debit card or credit card.
  3. Search the platform by ticker symbol. DGE in this case.
  4. Choose an order type. Place a market order or limit order with your preferred number of shares or dollar amount.
  5. Submit the order. It's that simple.
The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving licence and a means of payment.

Our top picks for where to buy Diageo shares

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Fees calculator for buying Diageo shares with popular apps

Both exchange rates and share prices fluctuate in real time, so the costs estimated here should be considered as a guide only. They don't factor in spreads, which can be hard to pin down. Always refer to the platform itself for availability and pricing.

Quantity of shares

1000
Platform Finder Score Account fee Min. initial deposit Trade cost Link
eToro Free Stocks logo
4.3 ★★★★★
£0 $100 £20.10
Go to siteCapital at risk
Freetrade logo
4.4 ★★★★★
£0 £1 £20.10
Go to siteCapital at risk
Trading212 logo
4.7 ★★★★★
£0 £1 £20.10
Go to siteCapital at risk
XTB logo
4.4 ★★★★★
£0 £0 £20.10
Go to siteCapital at risk
CMC Invest share dealing account logo
4.4 ★★★★★
£0 £0 £20.10
Go to siteCapital at risk
Hargreaves Lansdown Fund and Share Account logo
4.2 ★★★★★
£0 (0.45% for funds) £1 £32.05
Go to siteCapital at risk
InvestEngine logo
4.4 ★★★★★
0% - 0.25% £100 £20.10
Go to siteCapital at risk

Full comparison of share dealing platforms

These providers cover a wide range of stocks, but we can't guarantee they'll all offer this stock.

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.


Alternative ways to invest in Diageo

Buying shares in just one company is generally considered a riskier bet than investing in a range of investments - AKA a "diversified portfolio". Experts generally recommend holding a mix of investments in specific assets and funds. Funds are ready-made portfolios of multiple companies' shares (potentially including Diageo), and the idea is that drops in the value of one constituent company's share price might be offset by rises in others.

Diageo is a major part of the London stock exchange, so it's included in many global funds and investment trusts, as well as tracker-style exchange traded funds (ETFs).

Is it a good time to buy Diageo stock?

Review technicals and fundamentals to help you determine if now's a good time for you to invest.

Technical analysis

View Diageo's price performance, share price volatility, historical data and technicals.

Use our graph to track the performance of DGE stock over time.

Historical closes compared with the last close of 2.00

Fund5-year performance (to August 2024)Link to invest
Xtrackers FTSE 100 (XDUK)Xtrackers icon31.44%Invest with HLCapital at risk
iShares Core FTSE 100 (CUKX)iShares icon31.39%Invest with eToroCapital at risk
Invesco FTSE 100 (S100)Invesco icon30.75%Invest with HLCapital at risk
HSBC FTSE 100 (HUKX)HSBC icon11.99%Invest with XTBCapital at risk
Amundi FTSE 100 (100D)amundi icon11.93%Invest with HLCapital at risk
iShares Core FTSE 100 (Dist)(ISF)iShares icon8.14%Invest with XTBCapital at risk
Vanguard FTSE 100 (VUKE)Vanguard icon8.07%Invest with XTBCapital at risk
1 week (2024-11-14) -99.91%
1 month (2024-10-22) -99.92%
3 months (2024-08-21) -99.92%
6 months (2024-05-21) -99.93%
1 year (2023-11-21) -99.93%
2 years (2022-11-21) -99.95%
3 years (2021-11-21) -99.95%
5 years (2019-11-21) -99.94%

The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.

Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.

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All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.


Frequently asked questions

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.


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