You're probably familiar with Google, it pretty much powers our entire lives — whether we're looking up directions to the airport, wondering how many miles per hour tortoises travel*, or finding out exactly how you can invest in major technology companies. If you're wondering if you can buy shares in Google, you can — sort of.
You can't invest in Google specifically, but you can invest in its parent company, Alphabet. Alphabet also owns Fitbit, Waze, Nest and YouTube, among many others so you'd be investing in all of these brands in one fell swoop.
*If you're wondering, it's about 0.13 to 0.3 mph.
May 7, 2025: While testifying in the DoJ case against Alphabet, Apple services chief Eddy Cue said that Apple will be shifting towards AI services from the likes of OpenAI and Perplexity for searches in the Safari browser. (Eddy) Cue a 7%+ downturn in Alphabet's stock price. But Apple also saw a decline in Safari searches in April – the first time that's happened. And given the simbiotic relationship (Google pays Apple billions annually to be the default search engin on iPhones), Apple's stock inevitably declined too, albeit by a less seismic 2%.
May 6, 2025: The US DoJ has put forward a proposal that Alphabet breaks up its Google advertising business to end Google's monopolies and restore competition.
April 8, 2025: Amazon's self-driving vehicle arm, Zoox, has announced it's expanding its testing into a sixth US city – Los Angeles. The company hopes to launch a driverless ride-hailing service in Las Vegas and Los Angeles this summer. Zoox will be competing with Alphabet equivalent, Waymo, which already operates in Los Angeles and San Francisco (amongst other cities).
Find the cheapest way to buy Google (Alphabet) shares with our calculator. Bear in mind that both exchange rates and share prices fluctuate in real time, so the costs estimated here are just a guide (refer to platforms themselves for availability and exact pricing).
Quantity of shares
| Platform | Finder Score | Account fee | Min. initial deposit | Trade cost | Link |
|---|---|---|---|---|---|
|
9
Excellent
|
£0 | $100 | £1,142.03 |
Go to siteCapital at risk
|
 |
9.1
Excellent
|
£0 | £0 | £1,144.76 |
Go to siteCapital at risk
|
|
9
Excellent
|
From £0 | £0 | £1,141.47 |
Go to siteCapital at risk
|
 |
8.8
Great
|
£0 | £0 | £1,133.87 |
Go to siteCapital at risk
|
|
9.2
Excellent
|
£0 | £0 | £1,139.20 |
Go to siteCapital at risk
|
 |
8.5
Great
|
£0 (0.45% for funds) | £1 | £1,156.82 |
Go to siteCapital at risk
|
Full comparison of share dealing platforms
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
Buying shares in just one company is generally considered a riskier bet than investing in a range of investments - AKA a "diversified portfolio". Experts generally recommend holding a mix of investments in specific assets and funds. Funds are ready-made portfolios of multiple companies' shares (potentially including Google (Alphabet)), and the idea is that drops in the value of one constituent company's share price might be offset by rises in others.
Google (Alphabet) is a major part of the NASDAQ, so it's included in many global funds and investment trusts, as well as tracker-style exchange traded funds (ETFs).
Rather um, big. In fact, this is how Google's market cap ($2 trillion) compares to the GDP of countries.
Review technicals and fundamentals to help you determine if now's a good time for you to invest.
View Google (Alphabet)'s price performance, share price volatility, historical data and technicals.
The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.
Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.
Historical closes compared with the last close of $151.38
| 1 week (2025-05-02) | -6.15% |
|---|---|
| 1 month (2025-04-09) | 4.62% |
| 3 months (2025-02-09) | -18.32% |
| 6 months (2024-11-09) | -15.12% |
| 1 year (2024-05-09) | -10.63% |
| 2 years (2023-05-09) | 41.02% |
| 3 years (2022-05-09) | 34.55% |
| 5 years (2020-05-09) | 118.70% |
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
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