Best for 0% commission stocks
Capital at risk. Fees apply.
Copy picks from top traders
Commission-free trades
Fractional shares
Get dividend payments
Fractional shares
Get dividend payments
While you can't invest directly in Guinness, you can buy shares in Diageo, which Guinness became a founding part of in 1997. Diageo Plc is listed on the London Stock Exchange with the ticker "DGE", where it's also a constituent of the FTSE 100 index.
It's important to note that Diageo isn't just the parent company for Guinness. By investing in Diageo, you're effectively also buying into a host of other brands, such as Smirnoff, Captain Morgan, Gordon's, Baileys and Pimm's, amongst many many others. So that means the movement of Diageo's share price will be affected by more than just the fortunes of Guinness.
Guinness might take an age to pour, but investing in shares is pretty quick, so if you're still keen, here's how it's done.
How to buy shares in Guinness (Diageo)
- Open a brokerage account. Choose from our top broker picks or compare brokers in depth. Then, complete an application.
- Fund your account. Add money to your account via bank transfer, debit card or credit card.
- Search the platform by ticker symbol. DGE in this case.
- Choose an order type. Place a market order or limit order with your preferred number of shares or dollar amount.
- Submit the order. It's that simple.
Our top picks for where to buy Guinness (Diageo) shares
Best for fractional shares
Capital at risk. T&Cs apply.
Earn 4.75% on uninvested funds
Commission-free trades
Fractional shares
5,400+ stocks/ETFs
Fractional shares
5,400+ stocks/ETFs
Best for US shares
Capital at risk. T&Cs apply.
Try Plus free for 3 months
Commission-free trades
3,000+ stocks
Real-time live pricing
3,000+ stocks
Real-time live pricing
Fees calculator for buying Guinness (Diageo) shares with popular apps
Both exchange rates and share prices fluctuate in real time, so the costs estimated here should be considered as a guide only. They don't factor in spreads, which can be hard to pin down. Always refer to the platform itself for availability and pricing.
Quantity of shares
100
| Platform | Finder Score | Account fee | Min. initial deposit | Trade cost | Link |
|---|---|---|---|---|---|
|
4.3 ★★★★★ |
£0 | $100 | £2,369.29 |
Go to siteCapital at risk
|
 |
4.4 ★★★★★ |
£0 | £1 | £2,369.29 |
Go to siteCapital at risk
|
 |
4.7 ★★★★★ |
£0 | £1 | £2,369.29 |
Go to siteCapital at risk
|
|
4.4 ★★★★★ |
£0 | £0 | £2,369.29 |
Go to siteCapital at risk
|
|
4.4 ★★★★★ |
£0 | £0 | £2,369.29 |
Go to siteCapital at risk
|
 |
4.2 ★★★★★ |
£0 (0.45% for funds) | £1 | £2,381.24 |
Go to siteCapital at risk
|
 |
4.4 ★★★★★ |
0% - 0.25% | £100 | £2,369.29 |
Go to siteCapital at risk
|
Full comparison of share dealing platforms
These providers cover a wide range of stocks, but we can't guarantee they'll all offer this stock.
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
Alternative ways to invest in Guinness (Diageo)
Buying shares in just one company is generally considered a riskier bet than investing in a range of investments - AKA a "diversified portfolio". Experts generally recommend holding a mix of investments in specific assets and funds. Funds are ready-made portfolios of multiple companies' shares (potentially including Guinness (Diageo)), and the idea is that drops in the value of one constituent company's share price might be offset by rises in others.
Guinness (Diageo) is a major part of the London stock exchange, so it's included in many global funds and investment trusts, as well as tracker-style exchange traded funds (ETFs).
Is it a good time to buy Guinness (Diageo) stock?
Review technicals and fundamentals to help you determine if now's a good time for you to invest.
Technical analysis
View Guinness (Diageo)'s price performance, share price volatility, historical data and technicals.
Use our graph to track the performance of DGE stock over time.
Historical closes compared with the last close of 2357.5
| 1 week (2024-11-13) | -0.34% |
|---|---|
| 1 month (2024-10-20) | -10.12% |
| 3 months (2024-08-20) | -5.34% |
| 6 months (2024-05-20) | -14.32% |
| 1 year (2023-11-20) | -15.76% |
| 2 years (2022-11-20) | -36.73% |
| 3 years (2021-11-18) | -39.21% |
| 5 years (2019-11-20) | -23.91% |
The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.
Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.
Invest in Guinness (Diageo) shares
Finder Award
- Over 5,500+ stocks from 20 exchanges
- Free to open an account
- Commission-free trading
Go to site
Capital at risk
Other fees may apply
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
Frequently asked questions
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
Ready to compare platforms?More resources on Finder
More guides on Finder
-
How to buy Hilton Food Group shares
We walk you through how to buy shares in Hilton, noting any costs and fees you could come up against. We also have a checklist for anyone looking to invest in a company.
-
How to buy Fuller Smith-and-Turner shares
Ever wondered how to buy shares in Fuller, Smith & Turner? We explain how and compare a range of providers that can give you access to many brands, including Fuller, Smith & Turner.
-
How to buy Domino’s Pizza shares
We walk you through how to buy shares in Dominos Pizza, covering all of the costs and fees you could come up against. We also have a checklist for anyone looking to invest in a company.
-
How to buy Cranswick shares
Ever wondered how to buy shares in Cranswick? We explain how and compare a range of providers that can give you access to many brands, including Cranswick.
-
How to buy Compass Group shares
Ever wondered how to buy shares in Compass? We explain how and compare a range of providers that can give you access to many brands, including Compass.
-
How to buy A.G. Barr shares
Ever wondered how to buy shares in Barr? We explain how and compare a range of providers that can give you access to many brands, including Barr.
-
How to buy Britvic shares
Ever wondered how to buy shares in Britvic? We explain how and compare a range of providers that can give you access to many brands, including Britvic.
-
How to buy J D Wetherspoon shares
Ever wondered how to buy shares in Wetherspoons? We explain how and compare a range of providers that can give you access to many brands, including Wetherspoons.
-
How to buy Wm Morrison Supermarkets shares
Looking to invest in a British company like Morrisons? Find out how to invest in the leading supermarket chain and what share dealing pitfalls to watch out for.
-
How to buy Fevertree Drinks shares
Ever wondered how to buy shares in Fevertree? We explain how and compare a range of providers that can give you access to many brands, including Fevertree.