Guinness, the iconic stout with a 260-year legacy, is just one of the premium brands under Diageo. While you can't invest directly in Guinness, you can buy shares in Diageo, listed on the London Stock Exchange (LSE) with the ticker "DGE", and also a member of the FTSE 100 index.
Whether you’re looking to “split the G” or take things one sip at a time, Diageo has a strong track record of revenue growth, generous dividends, and resilient demand - even in downturns and recessions. Remember, Diaego owns other brands, not just Guinness, so you're also investing in the likes of Johnnie Walker, Smirnoff, Captain Morgan, Gordon's, Baileys and Pimm's, amongst many many others. So, Diageo's share price will be affected by more than just the fortunes of Guinness.
Both exchange rates and share prices fluctuate in real time, so the costs estimated here should be considered as a guide only. They don't factor in spreads, which can be hard to pin down. Always refer to the platform itself for availability and pricing.
Quantity of shares
| Platform | Finder Score | Account fee | Min. initial deposit | Trade cost | Link |
|---|---|---|---|---|---|
|
9
Excellent
|
£0 | $100 | £2,119.55 |
Go to siteCapital at risk
|
 |
9.1
Excellent
|
£0 | £0 | £2,119.55 |
Go to siteCapital at risk
|
|
9
Excellent
|
From £0 | £0 | N/A |
Go to siteCapital at risk
|
|
9.2
Excellent
|
£0 | £0 | £2,119.55 |
Go to siteCapital at risk
|
 |
8.5
Great
|
£0 (0.45% for funds) | £1 | £2,131.50 |
Go to siteCapital at risk
|
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All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
Buying shares in just one company is generally considered a riskier bet than investing in a range of investments - AKA a "diversified portfolio". Experts generally recommend holding a mix of investments in specific assets and funds. Funds are ready-made portfolios of multiple companies' shares (potentially including Guinness (Diageo)), and the idea is that drops in the value of one constituent company's share price might be offset by rises in others.
Guinness (Diageo) is a major part of the London stock exchange, so it's included in many global funds and investment trusts, as well as tracker-style exchange traded funds (ETFs).
Review technicals and fundamentals to help you determine if now's a good time for you to invest.
View Guinness (Diageo)'s price performance, share price volatility, historical data and technicals.
Historical closes compared with the last close of 2109
| 1 week (2025-04-07) | 3.23% |
|---|---|
| 1 month (2025-03-14) | 2.11% |
| 3 months (2025-01-14) | -10.65% |
| 6 months (2024-10-14) | -20.28% |
| 1 year (2024-04-14) | -23.86% |
| 2 years (2023-04-14) | -42.66% |
| 3 years (2022-04-14) | -46.79% |
| 5 years (2020-04-14) | -20.17% |
The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.
Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
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