Founded by the Kamani brothers in 2012, PrettyLittleThing became part of their dad's company, Boohoo, in 2017 (yep, Boohoo is literally the parent company). The brand is probably best-know for its celebrity collabs – which have included Molly-Mae Hague, Kylie Jenner, Little Mix and Ashley Graham. But like most fast-fashion retailers, it's also come under fire over wages and wastage.
So while you can't invest directly in PLT, you can buy shares in Boohoo. Boohoo is listed on the London stock Exchange (LSE) under the ticker "BOO" and traded in sterling. Bear in mind that since the Boohoo Group encapsulates Boohoo, Burton, Debenhams, Oasis and other brands, its share price will depend on more than just the success of PrettyLittleThing.
April 8, 2025: ASOS and Boohoo told City AM that they would stick to plans to close distribution centres in Georgia and Pennsylvania, and would serve US markets from this side of the pond, despite ongoing uncertainty over tariffs on imports to the US.
Both exchange rates and share prices fluctuate in real time, so the costs estimated here should be considered as a guide only. They don't factor in spreads, which can be hard to pin down. Always refer to the platform itself for availability and pricing.
Quantity of shares
| Platform | Finder Score | Account fee | Min. initial deposit | Trade cost | Link |
|---|---|---|---|---|---|
|
9
Excellent
|
£0 | $100 | £262.31 |
Go to siteCapital at risk
|
 |
9.1
Excellent
|
£0 | £0 | £262.31 |
Go to siteCapital at risk
|
|
9
Excellent
|
From £0 | £0 | N/A |
Go to siteCapital at risk
|
 |
8.8
Great
|
£0 | £0 | N/A |
Go to siteCapital at risk
|
|
9.2
Excellent
|
£0 | £0 | £262.31 |
Go to siteCapital at risk
|
 |
8.5
Great
|
£0 (0.45% for funds) | £1 | £274.26 |
Go to siteCapital at risk
|
Full comparison of share dealing platforms
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
Buying shares in just one company is generally considered a riskier bet than investing in a range of investments - AKA a "diversified portfolio". Experts generally recommend holding a mix of investments in specific assets and funds. Funds are ready-made portfolios of multiple companies' shares (potentially including PrettyLittleThing (Boohoo Group)), and the idea is that drops in the value of one constituent company's share price might be offset by rises in others.
PrettyLittleThing (Boohoo Group) is a major part of the London stock exchange, so it's included in many global funds and investment trusts, as well as tracker-style exchange traded funds (ETFs).
Review technicals and fundamentals to help you determine if now's a good time for you to invest.
View PrettyLittleThing (Boohoo Group)'s price performance, share price volatility, historical data and technicals.
The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.
Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
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