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Boohoo.com PLC (BOO) is a publicly traded internet retail business based in the UK which employs around 5,100 staff. boohoo is listed on the London Stock Exchange (LSE) and traded in sterling. Its current price of 29.60p is 2.1% up on its price a month ago (29.00p).
How to buy shares in boohoo
- Open a brokerage account. Choose from our top broker picks or compare brokers in depth. Then, complete an application.
- Fund your account. Add money to your account via bank transfer, debit card or credit card.
- Search the platform by ticker symbol. BOO in this case.
- Choose an order type. Place a market order or limit order with your preferred number of shares or dollar amount.
- Submit the order. It's that simple.
Our top picks for where to buy boohoo shares
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Earn 5% on uninvested funds
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Fractional shares
5,400+ stocks/ETFs
Fractional shares
5,400+ stocks/ETFs
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Capital at risk. T&Cs apply.
97% would recommend
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Expert insights
Wide range of accounts
Fees calculator for buying boohoo shares with popular apps
Both exchange rates and share prices fluctuate in real time, so the costs estimated here should be considered as a guide only. They don't factor in spreads, which can be hard to pin down. Always refer to the platform itself for availability and pricing.
Quantity of shares
1000
| Platform | Finder Score | Account fee | Min. initial deposit | Trade cost | Link |
|---|---|---|---|---|---|
|
4.3 ★★★★★ |
£0 | $100 | £299.71 |
Go to siteCapital at risk
|
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4.4 ★★★★★ |
£0 | £1 | £297.48 |
Go to siteCapital at risk
|
 |
4.7 ★★★★★ |
£0 | £1 | £297.48 |
Go to siteCapital at risk
|
|
4.4 ★★★★★ |
£0 | £0 | £297.48 |
Go to siteCapital at risk
|
|
4.2 ★★★★★ |
£0 | £1 | £309.43 |
Go to siteCapital at risk
|
 |
4.4 ★★★★★ |
0% - 0.25% | £100 | £297.48 |
Go to siteCapital at risk
|
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These providers cover a wide range of stocks, but we can't guarantee they'll all offer this stock.
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
Alternative ways to invest in boohoo
Buying shares in just one company is generally considered a riskier bet than investing in a range of investments - AKA a "diversified portfolio". Experts generally recommend holding a mix of investments in specific assets and funds. Funds are ready-made portfolios of multiple companies' shares (potentially including boohoo), and the idea is that drops in the value of one constituent company's share price might be offset by rises in others.
boohoo is a major part of the London stock exchange, so it's included in many global funds and investment trusts, as well as tracker-style exchange traded funds (ETFs).
Is it a good time to buy boohoo stock?
Review technicals and fundamentals to help you determine if now's a good time for you to invest.
Technical analysis
View boohoo's price performance, share price volatility, historical data and technicals.
Use our graph to track the performance of BOO stock over time.
Historical closes compared with the last close of 29.60
| 1 week (2024-10-21) | -7.15% |
|---|---|
| 1 month (2024-09-28) | 2.07% |
| 3 months (2024-07-28) | -14.20% |
| 6 months (2024-04-28) | -13.45% |
| 1 year (2023-10-28) | -2.44% |
| 2 years (2022-10-28) | -26.82% |
| 3 years (2021-10-28) | -84.28% |
| 5 years (2019-10-28) | -89.13% |
The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.
Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.
Invest in boohoo shares
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- Start investing from $50
- Pay no stamp duty on UK shares
- Commission-free trading. Other fees may apply.
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Capital at risk
Other fees may apply
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
Is boohoo under- or over-valued?
Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the boohoo P/E ratio, PEG ratio and EBITDA.
boohoo's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 0x. In other words, boohoo's shares trade at around 0x recent earnings.
That's relatively high compared to, say, the trailing 12-month P/E ratio for the United Kingdom stock market as of 09 November, 2023 (10). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.
However, boohoo's P/E ratio is best considered in relation to those of others within the industry or those of similar companies.
- ASOS (ASC.LSE): 0.00
- Next (NXT.LSE): 15.03
Frequently asked questions
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
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