How to buy boohoo shares in the UK

Boohoo.com PLC (BOO) is a publicly traded internet retail business based in the UK which employs around 5,100 staff. boohoo is listed on the London Stock Exchange (LSE) and traded in sterling. Its current price of 29.60p is 2.1% up on its price a month ago (29.00p).

How to buy shares in boohoo

Open a brokerage account. Choose from our top broker picks or compare brokers in depth. Then, complete an application.
Fund your account. Add money to your account via bank transfer, debit card or credit card.
Search the platform by ticker symbol. BOO in this case.
Choose an order type. Place a market order or limit order with your preferred number of shares or dollar amount.
Submit the order. It's that simple.

The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving licence and a means of payment.

Our top picks for where to buy boohoo shares

Best for 0% commission stocks

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Earn 4.75% on uninvested funds

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We analysed all popular share dealing platforms in the UK using 35 data points and combined this with our expert insight from using the apps. The platforms we've selected as best for each category offer stand-out features or a unique combination of elements for a specific aspect of investing. If we show a "Promoted for" pick, it's been chosen from among our partners and is based on factors that include special features or offers, and the commission we receive. Keep in mind that our picks may not always be the best for you – it's important to compare for yourself. More details in our full methodology.

Fees calculator for buying boohoo shares with popular apps

Both exchange rates and share prices fluctuate in real time, so the costs estimated here should be considered as a guide only. They don't factor in spreads, which can be hard to pin down. Always refer to the platform itself for availability and pricing.

Quantity of shares

1000

Finder Score	Account fee	Min. initial deposit	Trade cost	Link
4.3 ★★★★★	£0	$100	£297.48	Go to siteCapital at risk
4.4 ★★★★★	£0	£1	£297.48	Go to siteCapital at risk
4.7 ★★★★★	£0	£1	£297.48	Go to siteCapital at risk
4.4 ★★★★★	£0	£0	£297.48	Go to siteCapital at risk
4.4 ★★★★★	£0	£0	£297.48	Go to siteCapital at risk
4.2 ★★★★★	£0 (0.45% for funds)	£1	£309.43	Go to siteCapital at risk
4.4 ★★★★★	0% - 0.25%	£100	£297.48	Go to siteCapital at risk

Full comparison of share dealing platforms

These providers cover a wide range of stocks, but we can't guarantee they'll all offer this stock.

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Alternative ways to invest in boohoo

Via a fund

Buying shares in just one company is generally considered a riskier bet than investing in a range of investments - AKA a "diversified portfolio". Experts generally recommend holding a mix of investments in specific assets and funds. Funds are ready-made portfolios of multiple companies' shares (potentially including boohoo), and the idea is that drops in the value of one constituent company's share price might be offset by rises in others.

boohoo is a major part of the London stock exchange, so it's included in many global funds and investment trusts, as well as tracker-style exchange traded funds (ETFs).

Is it a good time to buy boohoo stock?

Review technicals and fundamentals to help you determine if now's a good time for you to invest.

Technical analysis

View boohoo's price performance, share price volatility, historical data and technicals.

Use our graph to track the performance of BOO stock over time.

Historical closes compared with the last close of 29.60

1 week (2024-11-13)	-7.15%
1 month (2024-10-20)	2.07%
3 months (2024-08-20)	-14.20%
6 months (2024-05-20)	-13.45%
1 year (2023-11-20)	-2.44%
2 years (2022-11-20)	-26.82%
3 years (2021-11-20)	-84.28%
5 years (2019-11-20)	-89.13%

The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.

Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.

Invest in boohoo shares

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Frequently asked questions

The Boohoo share price has been quite volatile in 2020, According to analysis from CMC Markets, Boohoo should be well positioned to weather the economic effects of the pandemic better than its rivals, due to its lower operational costs compared to brick and mortar stores. Investors considering whether to buy or sell Boohoo shares may see its relatively strong financial performance, and the quick recovery of the Boohoo share price, as indicators that the company can excel in future. However, others may consider the current Boohoo share price over-valued, especially given the economic uncertainty caused by the coronavirus pandemic.
The Boohoo share price is impacted by a number of factors relating to both the company's performance, the state of the retail industry, and general stock market trends and sentiment. Unlike many stocks, the price of Boohoo shares has risen consistently since it was listed on the London Stock Exchange (LSE: BOO). The Boohoo share price reached an all-time high in January 2020, before dropping sharply as a result of the coronavirus stock market crash in March. However, the Boohoo share price recovered significantly in April on the back of strong sales figures.
It's as easy to sell boohoo as it is to buy! Here's how to sell boohoo shares that you already own.
1. Open your investment app. If you've got one with desktop access, you can log in online
2. Go to your portfolio. This should be in the main menu
3. Find your shares. You may be able to search your portfolio
4. Choose how many you'd like to sell. You'll be able to review the price and see how much you'll receive
5. Sell your boohoo shares. Your investment platform will let you know when your shares are sold

boohoo financials

Revenue TTM	£1.4 billion
Gross profit TTM	£895.2 million
Return on assets TTM	-3.61%
Return on equity TTM	-92.5%
Profit margin	-18.07%
Book value	0.12p
Market capitalisation	£392.7 million
EBITDA	£79.3 million

TTM: trailing 12 months

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How to buy boohoo shares

Learn how to easily invest in boohoo shares.

How to buy shares in boohoo

Our top picks for where to buy boohoo shares

How we chose these trading apps

Fees calculator for buying boohoo shares with popular apps

Alternative ways to invest in boohoo

Is it a good time to buy boohoo stock?

Technical analysis

Frequently asked questions

Where can I buy Boohoo shares?

Is now a good time to buy or sell Boohoo shares?

What influences the Boohoo share price?

Does boohoo pay dividends?

When does the fiscal year end for boohoo?

Where is boohoo based?

How to sell boohoo shares

Can you buy boohoo shares with a debit card?

What's the easiest way to buy boohoo shares?

Do you need to complete a W8-BEN form if you want to invest in boohoo

What is the key financial information for boohoo?

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