How to buy Netflix shares

Learn how to easily invest in Netflix shares.

Netflix (NASDAQ: NFLX) is a tech stock that revolutionised home entertainment with its subscription streaming model. But, it now faces fierce competition as the likes of Disney, Amazon and Apple are all trying to play catch up. Netflix has even started dipping its toes into streaming live events and sports.

While it’s focused on content dominance and ad-supported tiers, slowing subscriber growth remains a challenge. It has already shown it has the pricing power to increase fees, but this could reach a limit, and then what? Investors thinking about buying Netflix shares need to think about the future of entertainment rather than past stock price performance.

How to buy shares in Netflix

  1. Open a brokerage account. Choose from our top broker picks or compare brokers in depth. Then, complete an application.
  2. Fund your account. Add money to your account via bank transfer, debit card or credit card.
  3. Search the platform by ticker symbol. NFLX in this case.
  4. Choose an order type. Place a market order or limit order with your preferred number of shares or dollar amount.
  5. Submit the order. It's that simple.
The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving licence and a means of payment.

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Latest updates for Netflix

March 7, 2025: The sell off of shares in Netflix continued on Friday over subscriber growth concerns. Stock in the streaming giant fell 8.5 percent a day earlier after MoffettNathanson research analyst Robert Fishman warned in an investor note that a gain from turning password-borrowers into paying customers had possibly run its course, according to The Hollywood Reporter.

February 20, 2025: The chief executive of streaming giant Netflix on Thursday announced a $1 billion investment to produce some 20 films and TV series in Mexico annually over the next four years, according to Reuters.

Fees calculator for buying Netflix share with popular apps

Both exchange rates and share prices fluctuate in real time, so the costs estimated here should be considered as a guide only. They don't factor in spreads, which can be hard to pin down. Always refer to the platform itself for availability and pricing.

Quantity of shares

1
Platform Finder Score Account fee Min. initial deposit Trade cost Link
eToro logo
9 Excellent
£0 $100 £723.61
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Freetrade logo
9.1 Excellent
£0 £1 £725.33
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XTB logo
9.2 Excellent
£0 £0 £721.82
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Hargreaves Lansdown logo
8.5 Great
£0 (0.45% for funds) £1 £737.36
Go to siteCapital at risk

Full comparison of share dealing platforms

These providers cover a wide range of stocks, but we can't guarantee they'll all offer this stock.

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.


Alternative ways to invest in Netflix

Buying shares in just one company is generally considered a riskier bet than investing in a range of investments - AKA a "diversified portfolio". Experts generally recommend holding a mix of investments in specific assets and funds. Funds are ready-made portfolios of multiple companies' shares (potentially including Netflix), and the idea is that drops in the value of one constituent company's share price might be offset by rises in others.

Netflix is a major part of the NASDAQ, so it's included in many global funds and investment trusts, as well as tracker-style exchange traded funds (ETFs).

ETF
5-year performance (to Mar. '25)
Link
Invesco S&P 500 ETF (SPXP) Invesco S&P 500 ETF icon 131.72% Invest Capital at risk
Xtrackers S&P 500 Swap ETF 1C (XSPX) Xtrackers S&P 500 Swap ETF 1C icon 131.06% Invest Capital at risk
iShares Core S&P 500 ETF USD (Acc) (CSP1) iShares Core S&P 500 ETF USD (Acc) icon 128.58% Invest Capital at risk
HSBC S&P 500 ETF (HSPX) HSBC S&P 500 ETF icon 116.30% Invest Capital at risk

Is it a good time to buy Netflix stock?

Review technicals and fundamentals to help you determine if now's a good time for you to invest.

Technical analysis

View Netflix's price performance, share price volatility, historical data and technicals.

Use our graph to track the performance of NFLX stock over time.

Historical closes compared with the last close of $976.72

1 week (2025-03-21) 1.71%
1 month (2025-02-28) -1.35%
3 months (2024-12-28) 7.62%
6 months (2024-09-28) 38.08%
1 year (2024-03-28) 60.82%
2 years (2023-03-28) 194.17%
3 years (2022-03-28) 149.28%
5 years (2020-03-28)

The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.

Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.

Should you buy Netflix stock?

georgesweeney profile pic George Sweeney

Finder Money Expert

This is something only you can decide. Netflix captured the attention of couch-sitters and investors around the world. So much positivity was great for television series binging and for profits. The Netflix stock price has seen plenty of recent growth as a result. The challenge is how Netflix can continue to grow and make money if so many people are already subscribed?

We’re seeing Netflix crack down on password sharing, introducing adverts and raising monthly subscription prices. This is the immediate plan to squeeze more money out of customers who treat Netflix as an essential spend. How long Netflix can do this remains to be seen, but the trick is finding ways to monetise its audience without driving people away on price.

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All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.


Is Netflix under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the Netflix P/E ratio, PEG ratio and EBITDA.

Netflix's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 49x. In other words, Netflix's shares trade at around 49x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the United States stock markets on average as of March 2025 (25.37). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

However, Netflix's P/E ratio is best considered in relation to those of others within the industry or those of similar companies.

Netflix's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.7657. A PEG ratio over 1 can be interpreted as meaning shares are overvalued at the current rate of growth, or may anticipate an acceleration in growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Netflix's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

However, it's sensible to consider Netflix's PEG ratio in relation to those of similar companies.

Netflix's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping $10.7 billion (£8.3 billion).

The EBITDA is a measure of Netflix's overall financial performance and is widely used to measure a its profitability.

To put that into context you can compare it against similar companies.

Frequently asked questions

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.


George Sweeney, DipFA's headshot
Deputy editor

George is a deputy editor at Finder. He has previously written for The Motley Fool UK, Nasdaq, Freetrade, Investing in the Web, MoneyMagpie, Online Mortgage Advisor, Wealth, and Compare Forex Brokers. He's focused on making personal finance and investing engaging for everyone. To do this he draws from previous work and his Level 4 Diploma for Financial Advisers (DipFA), sharing what he’s learnt. When he’s not geeking out about money, you’ll find him playing sports and staying active. See full bio

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