How to buy Dettol shares

How to get a slice of the OG hygiene brand by buying Reckitt Benckiser shares.

While you can't invest directly in Dettol, you can buy shares in Reckitt Benckiser, its parent company. Reckitt Benckiser is listed on the LSE with stock code "RKT".

It's important to note that Reckitt doesn't just own the brand Dettol, it also owns a host of other household staples including Air Wick, Brasso, Calgon, Cillit Bang, Durex, Finish, Gaviscon, Lemsip, Mr Sheen, Nurofen, Vanish and Veet. That means the movement of Reckitt's share price will be affected by more than just the fortunes of Dettol.

Some of these brands can surge in popularity during an event such as, *ahem*, a global pandemic, but they may also be vulnerable to the rise in popularity of supermarket own-brand products.

How to buy shares in Dettol (Reckitt Benckiser)

  1. Open a brokerage account. Choose from our top broker picks or compare brokers in depth. Then, complete an application.
  2. Fund your account. Add money to your account via bank transfer, debit card or credit card.
  3. Search the platform by ticker symbol. RKT in this case.
  4. Choose an order type. Place a market order or limit order with your preferred number of shares or dollar amount.
  5. Submit the order. It's that simple.
The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving licence and a means of payment.

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Fees calculator for buying Dettol (Reckitt Benckiser) shares with popular apps

Both exchange rates and share prices fluctuate in real time, so the costs estimated here should be considered as a guide only. They don't factor in spreads, which can be hard to pin down. Always refer to the platform itself for availability and pricing.

Quantity of shares

20
Platform Finder Score Account fee Min. initial deposit Trade cost Link
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£0 £1 £957.36
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These providers cover a wide range of stocks, but we can't guarantee they'll all offer this stock.

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.


Alternative ways to invest in Dettol (Reckitt Benckiser)

Buying shares in just one company is generally considered a riskier bet than investing in a range of investments - AKA a "diversified portfolio". Experts generally recommend holding a mix of investments in specific assets and funds. Funds are ready-made portfolios of multiple companies' shares (potentially including Dettol (Reckitt Benckiser)), and the idea is that drops in the value of one constituent company's share price might be offset by rises in others.

Dettol (Reckitt Benckiser) is a major part of the London stock exchange, so it's included in many global funds and investment trusts, as well as tracker-style exchange traded funds (ETFs).

Is it a good time to buy Dettol (Reckitt Benckiser) stock?

Review technicals and fundamentals to help you determine if now's a good time for you to invest.

Technical analysis

View Dettol (Reckitt Benckiser)'s price performance, share price volatility, historical data and technicals.

Use our graph to track the performance of RKT stock over time.

Historical closes compared with the last close of 4763

1 week (2024-10-15)1.19%
1 month (2024-09-22)4.96%
3 months (2024-07-22)8.05%
6 months (2024-04-22)12.07%
1 year (2023-10-22)-20.08%
2 years (2022-10-20)-19.73%
3 years (2021-10-21)-13.64%
5 years (2019-10-22)-19.56%

The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.

Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.

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All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.


Is Dettol (Reckitt Benckiser) under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the Dettol (Reckitt Benckiser) P/E ratio, PEG ratio and EBITDA.

Dettol (Reckitt Benckiser)'s current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 22x. In other words, Dettol (Reckitt Benckiser)'s shares trade at around 22x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the United Kingdom stock market as of 09 November, 2023 (10). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Dettol (Reckitt Benckiser)'s "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.1045. A PEG ratio close to 1 can be interpreted as meaning shares offer reasonable value for the current rate of growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Dettol (Reckitt Benckiser)'s future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Dettol (Reckitt Benckiser)'s EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping £0 billion (£0 billion).

The EBITDA is a measure of Dettol (Reckitt Benckiser)'s overall financial performance and is widely used to measure a its profitability.

Frequently asked questions

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.


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Writer

Tom Stelzer is a writer for Finder specialising in personal finance, including loans and credit, as well as small business and business loans. He has previously worked as a freelance writer covering entertainment, culture and football for publications like FourFourTwo and Man of Many. He has a Master of Media Arts and Production and Bachelor of Communications in Journalism from the University of Technology Sydney. See full bio

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