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Saga plc (SAGA) is a publicly traded insurance - diversified business based in the UK which employs around 3,700 staff. Saga is listed on the London Stock Exchange (LSE) and traded in sterling. Its current price of 115.40p is 8.1% up on its price a month ago (106.80p).
How to buy shares in Saga
- Open a brokerage account. Choose from our top broker picks or compare brokers in depth. Then, complete an application.
- Fund your account. Add money to your account via bank transfer, debit card or credit card.
- Search the platform by ticker symbol. SAGA in this case.
- Choose an order type. Place a market order or limit order with your preferred number of shares or dollar amount.
- Submit the order. It's that simple.
Our top picks for where to buy Saga shares
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Fractional shares
5,400+ stocks/ETFs
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Capital at risk. T&Cs apply.
97% would recommend
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Expert insights
Wide range of accounts
Fees calculator for buying Saga shares with popular apps
Both exchange rates and share prices fluctuate in real time, so the costs estimated here should be considered as a guide only. They don't factor in spreads, which can be hard to pin down. Always refer to the platform itself for availability and pricing.
Quantity of shares
1000
| Platform | Finder Score | Account fee | Min. initial deposit | Trade cost | Link |
|---|---|---|---|---|---|
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4.3 ★★★★★ |
£0 | $100 | £1,168.47 |
Go to siteCapital at risk
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4.4 ★★★★★ |
£0 | £1 | £1,159.77 |
Go to siteCapital at risk
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4.7 ★★★★★ |
£0 | £1 | £1,159.77 |
Go to siteCapital at risk
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4.4 ★★★★★ |
£0 | £0 | £1,159.77 |
Go to siteCapital at risk
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4.2 ★★★★★ |
£0 | £1 | £1,171.72 |
Go to siteCapital at risk
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4.4 ★★★★★ |
0% - 0.25% | £100 | £1,159.77 |
Go to siteCapital at risk
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Full comparison of share dealing platforms
These providers cover a wide range of stocks, but we can't guarantee they'll all offer this stock.
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
Alternative ways to invest in Saga
Buying shares in just one company is generally considered a riskier bet than investing in a range of investments - AKA a "diversified portfolio". Experts generally recommend holding a mix of investments in specific assets and funds. Funds are ready-made portfolios of multiple companies' shares (potentially including Saga), and the idea is that drops in the value of one constituent company's share price might be offset by rises in others.
Saga is a major part of the London stock exchange, so it's included in many global funds and investment trusts, as well as tracker-style exchange traded funds (ETFs).
Is it a good time to buy Saga stock?
Review technicals and fundamentals to help you determine if now's a good time for you to invest.
Technical analysis
View Saga's price performance, share price volatility, historical data and technicals.
Use our graph to track the performance of SAGA stock over time.
Historical closes compared with the last close of 115.40
| 1 week (2024-10-19) | -10.26% |
|---|---|
| 1 month (2024-09-26) | 8.05% |
| 3 months (2024-07-26) | 5.48% |
| 6 months (2024-04-26) | 9.07% |
| 1 year (2023-10-26) | 3.04% |
| 2 years (2022-10-26) | 53.05% |
| 3 years (2021-10-26) | -62.92% |
| 5 years (2019-10-26) | -81.97% |
The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.
Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.
Invest in Saga shares
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- Start investing from $50
- Pay no stamp duty on UK shares
- Commission-free trading. Other fees may apply.
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Capital at risk
Other fees may apply
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
Is Saga under- or over-valued?
Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the Saga P/E ratio, PEG ratio and EBITDA.
Saga's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 0x. In other words, Saga's shares trade at around 0x recent earnings.
That's relatively high compared to, say, the trailing 12-month P/E ratio for the United Kingdom stock market as of 09 November, 2023 (10). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.
However, Saga's P/E ratio is best considered in relation to those of others within the industry or those of similar companies.
Saga's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give None. Higher PEG ratios such as this can be interpreted as meaning the shares offer worse value given the current rate of growth.
The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Saga's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.
However, it's sensible to consider Saga's PEG ratio in relation to those of similar companies.
Saga's EBITDA (earnings before interest, taxes, depreciation and amortisation) is £106.9 million (£0 billion).
The EBITDA is a measure of Saga's overall financial performance and is widely used to measure a its profitability.
To put that into context you can compare it against similar companies.
- City Of London Investment Group (CLIG.LSE): £27.9 million
- Admiral Group (ADM.LSE): £588.4 million
Frequently asked questions
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
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