Heart vs head: Are more investors choosing passions over pounds?

Download our report on how investors' passions impact their choices, plus expert predictions for the sector

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Zoe Stabler DipFA

For our report on passion investing we surveyed investors, looked at key trends and spoke to industry experts in the investment sector. We’ve explored how passions and biases impact investment decisions, including alternative investments.

Our report includes findings from our survey of 2,000 adults on how they choose what to invest in, the changes they made to their portfolios in 2022 and the alternative investments they hold. We’ve also included expert insight from Vedat Mizrahi PhD, chief financial officer at Mintus; Matt Cooper, chief commercial officer at Crowdcube; Charlie Macpherson, head of investment at CIRCA5000; Jonquil Lowe, editor of The Good Retirement Guide, published by Kogan Page; and Marc Hendriks, chief investment officer at GreenGrowth.

This white paper is free to download and all the contents are freely available to be published. But if you quote this report, we ask you to link to this page, where we will be promoting it.

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Senior writer

Zoe was a senior writer at Finder specialising in investment and banking, and during this time, she joined the Women in FinTech Powerlist 2022. She is currently a senior money writer at Be Clever With Your Cash. Zoe has a BA in English literature and a Diploma for Financial Advisers. She has several years of experience in writing about all things personal finance. Zoe has a particular love for spreadsheets, having also worked as a management accountant. In her spare time, you’ll find Zoe skating at her local ice rink. See full bio

Zoe's expertise
Zoe has written 167 Finder guides across topics including:
  • Share dealing
  • Reviews and comparisons of trading platforms
  • Robo-advisors
  • Pensions
  • Banking

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