Finder x Hargreaves Lansdown: Performance Marketing Awards

Highlights from Finder's collaboration with Hargreaves Lansdown in 2020

Overall results and effectiveness

  • Finder attracted 1,721,219 unique visitors to the investment section of finder.com between January 2020 and March 2021 (an increase of 502% versus the 286,045 visitors we attracted in 2019).
  • 3,959 new Hargreaves Lansdown investment accounts were opened from Finder referred customers (an increase of 2,945% versus the 130 openings we drove in 2019).
  • In total, £1,831,561 was invested with Hargreaves Lansdown from Finder-referred customers (an increase of 4,664% vs the £38,444 openings we drove in 2019).
  • Hargreaves Lansdown was crowned the winner of Finder’s 2020 Share Dealing Customer Satisfaction Award in July 2020.

Finder promoted Hargreaves Lansdown prominently on the site, to give full exposure

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Finder developed proprietary technology on its “buy shares” pages

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Finder and Hargreaves Lansdown collaborated on an article: ‘Why it pays to be a patient investor’

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A Finder customer satisfaction survey showed Hargreaves Lansdown to be the platform of choice

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Finder’s bespoke illustrations added clarity to complicated topics

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A Finder white paper brought together insights from industry experts who were interviewed, including Danny Cox of Hargreaves Lansdown

Finder whitepaper cover

Investing in a coronavirus world

Finder published a paper in May 2020 on how the coronavirus pandemic is affecting retail investing, and how the industry is evolving. Our paper includes original research and predictions from experts including Holly Mackay, CEO of Boring Money, Matt Leibowitz, founder of Stake, Viktor Nebehaj, Freetrade co-founder and CMO, Tom Stevenson, investment director at Fidelity Personal Investing, and Danny Cox, head of communications at Hargreaves Lansdown.
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Finder interviewed Hargreaves Lansdown’s Sophie Lund-Yates, to give an expert overview of the investing landscape

Finder created a video review of the Hargreaves Lansdown app, breaking down features for viewers

Finder teamed up with Hargreaves Lansdown to highlight financial advice services to any customers unsure about investing, adding links disclaimers on investment content

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