All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
Welcome to the Finder Customer Satisfaction Awards 2020
Our awards are decided by the only votes that really matter – yours. We asked customers of all the major share dealing platforms to tell us about their experiences. Now we can reveal which share dealing platforms were rated the best for customer satisfaction.
The winners
The winning and highly commended companies were decided by both their overall customer satisfaction scores (star ratings out of five) and their recommendation scores (the percentage of survey respondents who would recommend the brand to a friend). Read more on our methodology and see our full results below.
Now without any further ado, here are the victors…
Share Dealing Customer Satisfaction Winner
Hargreaves Lansdown
Hargreaves Lansdown came out on top in our customer satisfaction survey with the best customer satisfaction score (5 out of 5). It also has the highest percentage of customers recommending it (an impressive 83%).
Hargreaves Lansdown is one of the UK’s largest investment services; it has more than 983,000 clients and holds more than £82 billion worth of assets.
Share Dealing Customer Satisfaction Highly Commended
Halifax Share Dealing
Halifax Share Dealing tied with Nutmeg as one of our two highly commended investment services, with an overall satisfaction rating of 4.5 out of 5 and a huge 82% of its customers saying they’d recommend it.
Halifax is a well-known bank that started offering share dealing in 1997. It offers a range of shares to its customers including a share investment plan.
Share Dealing Customer Satisfaction Highly Commended
Nutmeg
The “robo-advisor” Nutmeg also chalked up an impressive 4.5 out of 5 stars, with 82% of customers willing to recommend it based on their experience.
Founded in 2011, Nutmeg is now the biggest “digital wealth manager” brand in the UK. Nutmeg learns about you and your goals and then builds a portfolio for you. It manages over £1.7 billion worth of assets for more than 70,000 customers.
Our 2020 customer satisfaction league table
We asked customers of the investing platforms featured in this table to rate their satisfaction with the brand and whether they’d recommend it to a friend. We’ve shown both and ordered the table by overall satisfaction. Our independent survey of 780 customers was carried out in July 2020.
| Overall satisfaction | Customers who’d recommend | Platform | Review | |
|---|---|---|---|---|
| ★★★★★ | 83% |  | Hargreaves Lansdown is one of the UK’s largest investment services. It has more than 983,000 clients and holds more than £82 billion worth of investments. | Go to siteCapital at risk |
| ★★★★★ | 82% |  | Well-known bank Halifax started offering share dealing in 1997. It offers a range of shares to its customers including a share investment plan. | Read reviewCapital at risk |
| ★★★★★ | 82% |  | Nutmeg is an app-based investment platform and robo-advisor. It chooses investments for you that are suited to your investment goals and risk appetite. | Read reviewCapital at risk |
| ★★★★★ | 81% |  | Barclays is a major bank that offers investing for its customers. It has an easy-to-use service and offers a variety of products, including ISAs, SIPPS and general investment accounts. | Read reviewCapital at risk |
| ★★★★★ | 80% |  | Vanguard is a leading investment platform that has more than 30 million customers worldwide. It has more than 75 funds, which pool money from investors to reduce costs. You can choose your own investments or try a ready made portfolio. | Read reviewCapital at risk |
| ★★★★★ | 75% |  | Fidelity is an investment provider that offers a huge range of products, including stocks and shares ISAs, self invested personal pensions, junior ISAs and junior SIPPs. | Read reviewCapital at risk |
| ★★★★★ | 75% |  | Freetrade is an app-only trading and investment platform. It lets investors buy UK and US stocks and invest in exchange-traded funds (ETFs). It’s aimed at inexperienced investors who want to get started with investing. | Read reviewCapital at risk |
| ★★★★★ | 74% |  | Moneybox is a savings app that uses Open Banking to round up your purchases and puts the savings into investments for you. It aims to make saving and investing a seamless part of everyday life. | Go to siteCapital at risk |
| ★★★★★ | 73% |  | Trading 212 is one of the UK’s most popular investment platforms. It lets you trade stocks, exchange-traded funds, forex, commodities and more with zero commission. | Read reviewCapital at risk |
| ★★★★★ | 71% |  | Wealthify is a semi-automated robo-investor that’s designed to simplify investing. You can choose a portfolio based on how much risk you want to be exposed to. | Go to siteCapital at risk |
| ★★★★★ | 70% |  | Moneyfarm is an online and app-based investment platform that offers ISAs and pensions. It aims to make investing easy, cheap and accessible. | Go to siteCapital at risk |
| ★★★★★ | 67% |  | IG is one of the UK’s largest investment services. It has nearly 200,000 customers and offers ISAs and pensions. It’s aimed at all types of investors, but is more suitable for those with more experience. | Capital at risk |
| ★★★★★ | 65% |  | Plus500 is a provider that lets you trade shares, forex, commodities, exchange-traded funds (ETFs), options, indices and more. | Capital at risk |
| ★★★★★ | 64% |  | AJ Bell is an online investment platform. It aims to make investing easy with as little jargon as possible. It offers ISAs, a SIPP and junior platforms. | Go to siteCapital at risk |
| ★★★★★ | 67% |  | eToro is a low-cost multi-asset trading platform known for its social trading element which lets you copy other people’s trades. | Go to siteCapital at risk |
| ★★★★★ | 59% |  | interactive investor is a flat fee investment platform that offers a range of shares, funds, investment trusts, exchange-traded funds, venture capital trusts, bonds and gilts. You can invest in ISAs, SIPPS and junior accounts. | Go to siteCapital at risk |
| ★★★★★ | 58% |  | Charles Stanley is a UK investment platform that dates back to 1792. It offers ISAs, SIPPs and junior products. | Compare with othersCapital at risk |
| ★★★★★ | 57% |  | Wealthsimple is a robo-advisor aimed at inexperienced investors. It invests your money in exchange-traded funds with its risk-based portfolios. You can invest in ISAs and SIPPs, as well as junior accounts. | Read reviewCapital at risk |
Customer satisfaction ratings methodology
We asked people who’d used a share dealing platform within the previous 12 months to rate their satisfaction with the service they received, and whether they’d recommend the provider to a friend. Our independent survey of 780 share dealing customers was carried out in July 2020.
We have shown both survey results for the brands listed in the table above, and used these ratings to decide the winners of our awards (where there was a draw on the satisfaction star rating, we used the “would recommend” percentage as a tie-breaker).
Share dealing ratings
★★★★★ — Excellent
★★★★★ — Good
★★★★★ — Average
★★★★★ — Subpar
★★★★★ — Poor
Our customer satisfaction scores (“Customers say”) are based on a survey of 780 customers carried out in July 2020.
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