How to buy Adidas shares

Learn how to easily invest in Adidas shares.

adidas AG (ADS) is a publicly traded footwear and accessories business based in Germany which employs around 58,550 staff. Adidas is listed on the XETRA and traded in euros. Its current price of €213.50 is 3.2% down on its price a month ago (€220.50).

How to buy shares in Adidas

  1. Open a brokerage account. Choose from our top broker picks or compare brokers in depth. Then, complete an application.
  2. Fund your account. Add money to your account via bank transfer, debit card or credit card.
  3. Search the platform by ticker symbol. ADS in this case.
  4. Choose an order type. Place a market order or limit order with your preferred number of shares or dollar amount.
  5. Submit the order. It's that simple.
The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving licence and a means of payment.

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Fees calculator for buying Adidas shares with popular apps

Both exchange rates and share prices fluctuate in real time, so the costs estimated here should be considered as a guide only. They don't factor in spreads, which can be hard to pin down. Always refer to the platform itself for availability and pricing.

Quantity of shares

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These providers cover a wide range of stocks, but we can't guarantee they'll all offer this stock.

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.


Alternative ways to invest in Adidas

Buying shares in just one company is generally considered a riskier bet than investing in a range of investments - AKA a "diversified portfolio". Experts generally recommend holding a mix of investments in specific assets and funds. Funds are ready-made portfolios of multiple companies' shares (potentially including Adidas), and the idea is that drops in the value of one constituent company's share price might be offset by rises in others.

Adidas is a major part of the XETRA, so it's included in many global funds and investment trusts, as well as tracker-style exchange traded funds (ETFs).

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Is it a good time to buy Adidas stock?

Review technicals and fundamentals to help you determine if now's a good time for you to invest.

Technical analysis

View Adidas's price performance, share price volatility, historical data and technicals.

Use our graph to track the performance of ADS stock over time.

Historical closes compared with the last close of €213.50

1 week (2024-11-13) -5.24%
1 month (2024-10-20) -3.17%
3 months (2024-08-20) -8.37%
6 months (2024-05-20) -7.25%
1 year (2023-11-20) 24.87%
2 years (2022-11-20) 113.98%
3 years (2021-11-20) -21.02%
5 years (2019-11-20) -19.54%

The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.

Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.

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All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.


Is Adidas under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the Adidas P/E ratio, PEG ratio and EBITDA.

Adidas's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 196x. In other words, Adidas's shares trade at around 196x recent earnings.

Adidas's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 0.6062. A PEG ratio below 1 can be interpreted as meaning the shares are not overvalued given the current rate of growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Adidas's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Adidas's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping €1.2 billion (£1 billion).

The EBITDA is a measure of Adidas's overall financial performance and is widely used to measure a its profitability.

Frequently asked questions

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.


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