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Netflix, Inc (NASDAQ: NFLX) is an American media production and streaming company based in California. It is available in over 190 countries, and has over 150 million subscribers worldwide.
How to buy shares in Netflix
- Open a brokerage account. Choose from our top broker picks or compare brokers in depth. Then, complete an application.
- Fund your account. Add money to your account via bank transfer, debit card or credit card.
- Search the platform by ticker symbol. NFLX in this case.
- Choose an order type. Place a market order or limit order with your preferred number of shares or dollar amount.
- Submit the order. It's that simple.
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These providers cover a wide range of stocks, but we can't guarantee they'll all offer this stock.
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
Alternative ways to invest in Netflix
Buying shares in just one company is generally considered a riskier bet than investing in a range of investments - AKA a "diversified portfolio". Experts generally recommend holding a mix of investments in specific assets and funds. Funds are ready-made portfolios of multiple companies' shares (potentially including Netflix), and the idea is that drops in the value of one constituent company's share price might be offset by rises in others.
Netflix is a major part of the NASDAQ, so it's included in many global funds and investment trusts, as well as tracker-style exchange traded funds (ETFs).
| ETF | Icon | 5-year performance (to August 2024) | 1-year performance (to August 2024) | Link to invest |
|---|---|---|---|---|
| Invesco S&P 500 (SPXP) |  | 94.07% | 22.23% | Invest with XTBCapital at risk |
| Xtrackers S&P 500 Swap (XSPX) |  | 93.77% | 22.24% | Invest with XTBCapital at risk |
| iShares Core S&P 500 (CSP1) |  | 91.84% | 21.98% | Invest with XTBCapital at risk |
| HSBC S&P 500 (HSPX) |  | 80.38% | 20.63% | Invest with XTBCapital at risk |
| Vanguard S&P 500 (VUSA) |  | 79.29% | 20.60% | Invest with XTBCapital at risk |
| SPDR S&P 500 ETF (SPX5) |  | 79.17% | 20.61% | Invest with XTBCapital at risk |
Latest updates for Netflix
October 11, 2024: Netflix stock has received a flurry of price-target increases ahead of the streaming video leader's third-quarter report. On Friday, brokerage firms Guggenheim Securities and Macquarie Capital raised their targets for Netflix stock. Earlier in the week, Netflix stock scored price-target hikes from Deutsche Bank, Morgan Stanley, Oppenheimer, Piper Sandler and TD Cowen, according to Investing.com.
October 3, 2024: Netflix shares are trading marginally lower by 0.79% to $705.45 during Thursday’s session. Shares of several streaming companies are trading lower after Amazon announced it will ramp up its Prime Video advertising spend, according to Benzinga.
Is it a good time to buy Netflix stock?
Review technicals and fundamentals to help you determine if now's a good time for you to invest.
Technical analysis
View Netflix's price performance, share price volatility, historical data and technicals.
Use our graph to track the performance of NFLX stock over time.
Historical closes compared with the last close of $749.12
| 1 week (2024-10-21) | 8.94% |
|---|---|
| 1 month (2024-09-28) | 3.72% |
| 3 months (2024-07-28) | 18.65% |
| 6 months (2024-04-28) | 33.48% |
| 1 year (2023-10-28) | 82.16% |
| 2 years (2022-10-28) | 157.41% |
| 3 years (2021-10-28) | 11.53% |
| 5 years (2019-10-28) | 170.62% |
The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.
Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.
Should you buy Netflix stock?
George Sweeney
This is something only you can decide. Netflix captured the attention of couch-sitters and investors around the world. So much positivity was great for television series binging and for profits. The Netflix stock price has seen plenty of recent growth as a result. The challenge is how Netflix can continue to grow and make money if so many people are already subscribed?
We’re seeing Netflix crack down on password sharing, introducing adverts and raising monthly subscription prices. This is the immediate plan to squeeze more money out of customers who treat Netflix as an essential spend. How long Netflix can do this remains to be seen, but the trick is finding ways to monetise its audience without driving people away on price.
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All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
Is Netflix under- or over-valued?
Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the Netflix P/E ratio, PEG ratio and EBITDA.
Netflix's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 42x. In other words, Netflix's shares trade at around 42x recent earnings.
That's relatively high compared to, say, the trailing 12-month P/E ratio for the United States stock markets on average as of November 09, 2023 (20.44). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.
However, Netflix's P/E ratio is best considered in relation to those of others within the industry or those of similar companies.
- Walt Disney Company (DIS.US): 36.83
- Amazon-com (AMZN.US): 44.06
- ITV (ITV.LSE): 0.07
- Comcast (CMCSA.US): 11.05
- Warner Bros Discovery (WBD.US): 0.00
Netflix's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.527. A PEG ratio over 1 can be interpreted as meaning shares are overvalued at the current rate of growth, or may anticipate an acceleration in growth.
The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Netflix's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.
However, it's sensible to consider Netflix's PEG ratio in relation to those of similar companies.
- Walt Disney Company (DIS.US): 0.45
- Amazon-com (AMZN.US): 1.60
- ITV (ITV.LSE): 0.90
- Comcast (CMCSA.US): 0.68
- Warner Bros Discovery (WBD.US): 27.85
Netflix's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping $0 billion (£0 billion).
The EBITDA is a measure of Netflix's overall financial performance and is widely used to measure a its profitability.
To put that into context you can compare it against similar companies.
- Walt Disney Company (DIS.US): USD$16.8 billion
- Amazon-com (AMZN.US): USD$104 billion
- ITV (ITV.LSE): £449 million
- Comcast (CMCSA.US): USD$37.5 billion
- Warner Bros Discovery (WBD.US): USD$7.4 billion
Frequently asked questions
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
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