How to buy Prudential Financial shares

Prudential Financial Inc (PRU) is a publicly traded insurance - life business based in the US which employs around 37,950 staff. Prudential Financial is listed on the NYSE and traded in US dollars. Its current price of $101.59 is 11.2% down on its price a month ago ($114.36).

Our top picks for where to buy Prudential Financial shares

Fees calculator for buying Prudential Financial shares with popular apps

Both exchange rates and share prices fluctuate in real time, so the costs estimated here should be considered as a guide only. They don't factor in spreads, which can be hard to pin down. Always refer to the platform itself for availability and pricing.

Quantity of shares

Platform	Finder Score	Account fee	Min. initial deposit	Trade cost	Link
	9 Excellent	£0	$100	£790.36	Go to siteCapital at risk
	9.1 Excellent	£0	£0	£792.24	Go to siteCapital at risk
	9 Excellent	From £0	£0	£789.97	Go to siteCapital at risk
	8.8 Great	£0	£0	£784.71	Go to siteCapital at risk
	9.2 Excellent	£0	£0	£788.40	Go to siteCapital at risk
	8.5 Great	£0 (0.45% for funds)	£1	£804.27	Go to siteCapital at risk

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Alternative ways to invest in Prudential Financial

• Via a fund
• Via an S&P 500 ETF
• Via a FTSE 100 ETF

Buying shares in just one company is generally considered a riskier bet than investing in a range of investments - AKA a "diversified portfolio". Experts generally recommend holding a mix of investments in specific assets and funds. Funds are ready-made portfolios of multiple companies' shares (potentially including Prudential Financial), and the idea is that drops in the value of one constituent company's share price might be offset by rises in others.

Prudential Financial is a major part of the NYSE, so it's included in many global funds and investment trusts, as well as tracker-style exchange traded funds (ETFs).

ETF	Icon	1-year performance (to Apr. '25)	5-year performance (to Apr. '25)	Link
Invesco S&P 500 ETF (SPXP)		N/A	N/A	Invest Capital at risk
Xtrackers S&P 500 Swap ETF 1C (XSPX)		N/A	N/A	Invest Capital at risk
iShares Core S&P 500 ETF USD (Acc) (CSP1)		N/A	N/A	Invest Capital at risk
HSBC S&P 500 ETF (HSPX)		N/A	N/A	Invest Capital at risk

ETF	Icon	1-year performance (to Apr. '25)	5-year performance (to Apr. '25)	Link
Xtrackers FTSE 100 ETF 1C (XDUK)		8.76%	74.60%	Invest Capital at risk
iShares FTSE 100 ETF GBP Acc (CUKX)		8.60%	74.13%	Invest Capital at risk
Invesco FTSE 100 ETF (S100)		7.92%	72.97%	Invest Capital at risk
HSBC FTSE 100 ETF (HUKX)		4.79%	45.81%	Invest Capital at risk

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Is it a good time to buy Prudential Financial stock?

Review technicals and fundamentals to help you determine if now's a good time for you to invest.

Technical analysis

View Prudential Financial's price performance, share price volatility, historical data and technicals.

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Invest in Prudential Financial shares

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Frequently asked questions

• Does Prudential Financial pay dividends?

  • Dividend yield
  • Forward yield
  • Payout ratio

  Dividend yield: 5.39% of stock value

  Forward annual dividend yield: 5.39% of stock value

  Dividend payout ratio: 40.54% of net profits

  Prudential Financial has recently paid out dividends equivalent to 5.39% of its share value annually.

  Prudential Financial has paid out, on average, around 40.54% of recent net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 5.39% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), shareholders could enjoy a 5.39% return on their shares, in the form of dividend payments. In Prudential Financial's case, that would currently equate to about 5.2 per share.

  While Prudential Financial's payout ratio might seem fairly standard, it's worth remembering that it may be investing much of the rest of its net profits in future growth.

  Prudential Financial's most recent dividend payout was on 12 March 2025. To be eligible for the latest dividend you would need to have been a shareholder at 17 February 2025 (the "ex-dividend date").

• When does the fiscal year end for Prudential Financial?

  Prudential Financial's fiscal year ends in December.

• Where is Prudential Financial based?

  Prudential Financial's address is: 751 Broad Street, Newark, NJ, United States, 07102

• How to sell Prudential Financial shares

  It's as easy to sell Prudential Financial as it is to buy! Here's how to sell Prudential Financial shares that you already own.

  1. Open your investment app. If you've got one with desktop access, you can log in online
  2. Go to your portfolio. This should be in the main menu
  3. Find your shares. You may be able to search your portfolio
  4. Choose how many you'd like to sell. You'll be able to review the price and see how much you'll receive
  5. Sell your Prudential Financial shares. Your investment platform will let you know when your shares are sold

• Can you buy Prudential Financial shares with a debit card?

  Most dealing providers will let you use your debit card to top up your account and buy shares. The main ways are with a debit card, bank transfer or with Apple/Google Pay.

• What's the easiest way to buy Prudential Financial shares?

  The easiest way to get hold of some Prudential Financial shares is to sign up for a share trading app and place a market order or basic order. This type of order tells the platform that you're interested, so it'll try to execute it as quickly as it can. It could take some time for the order to go through, especially if there's a lot of volatility in Prudential Financial shares.

• Do you need to complete a W8-BEN form if you want to invest in Prudential Financial

  If you're investing in a US stock, you'll need to complete a W8-BEN form to minimise your tax liability. Whether these are automatically handled for you depends on your broker, so it would be a good idea to check with them directly.

• What is the key financial information for Prudential Financial?

  Prudential Financial financials

  Revenue TTM	$70.4 billion
  Gross profit TTM	$16.6 billion
  Return on assets TTM	0.28%
  Return on equity TTM	9.49%
  Profit margin	3.87%
  Book value	$78.61
  Market capitalisation more info button	$35.3 billion

  TTM: trailing 12 months

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