Welcome to the Finder Customer Satisfaction Awards 2025
Our awards are decided by the only votes that really matter – yours. We partnered with the research consultancy Censuswide to ask customers of major savings providers in the UK to tell us about their experiences. Check out the results below!
Savings Customer Satisfaction Winner
Yorkshire Building Society
Congratulations to Yorkshire Building Society – the winner of this year’s Savings Customer Satisfaction Award. 97% of customers said they would recommend the savings provider to a friend! Customers particularly like the friendly customer service and range of options available.
Savings Customer Satisfaction Champions
Any brand which had at least 90% of customers recommend it has been recognised with a customer satisfaction champion award. A huge congratulations to this year’s champions, who have provided an excellent standard of customer satisfaction in the savings space:
Plum
RCI Bank
Aldermore
Moneybox
RCI Bank
Aldermore
Moneybox
Atom Bank
Marcus
Shawbrook
Ford Money
Marcus
Shawbrook
Ford Money
Best banks for savings customer satisfaction in 2025
| Brand | Logo | Customers who’d recommend | Review | |
|---|---|---|---|---|
| Yorkshire Building Society |  | 97% | With Yorkshire Building Society, you can choose from a range of savings accounts including regular savers. | |
| Plum |  | 97% | Plum started as a smart money management app but now has a range of competitive savings accounts for customers. | |
| Atom Bank |  | 93% | Atom Bank has a good range of fixed rate savings accounts to choose from, the set up is fairly quick and the rates are competitive. | |
| RCI Bank |  | 93% | With RCI Bank, you can choose from a a broad range of savings accounts with competitive interest rates. | |
| Marcus |  | 90% | Marcus by Goldman Sachs’ customers were impressed with its “ease of use” and competitive rates. | |
| Aldermore |  | 90% | Aldermore offers a range of savings accounts and individual savings accounts (ISAs). | |
| Shawbrook |  | 90% | Shawbrook Bank has a variety of savings options usually with good rates, including easy-access, fixed-rate and ISAs. | |
| Moneybox |  | 90% | Moneybox has different cash ISAs depending on your needs, as well as notice accounts and a simple saver. | |
| Ford Money |  | 90% | Ford Money offers a range of savings products and ISAs that are designed to be easy to open and manage, and that offer competitive rates. | |
| HSBC |  | 87% | HSBC has lots of different savings accounts on its roster. Like other banks, there are accounts that have exclusive rates for its current account customers. | |
| Starling Bank |  | 87% | Starling Bank has branched out into offering savings accounts, including a fixed-rate account and easy access Saving Spaces. | |
| Leeds Building Society |  | 87% | Leeds Building Society‘s savings accounts regularly top the best buy tables with tantalising interest rates. | |
| Virgin Money |  | 87% | Virgin Money has a good variety of savings accounts available to new customers, as well as exclusive accounts linked to its current account. | |
| Lloyds Bank |  | 83% | Lloyds offers a range of savings accounts and other options to help you manage your money. | |
| NatWest |  | 83% | NatWest has savings accounts for every financial need, from regular savers to fixed rate ISAs to children’s savings accounts. | |
| TSB |  | 83% | TSB is one of the oldest and biggest names in British banking and may be a good savings option for those who like to bank in branch. | |
| Nationwide |  | 80% | Nationwide offers its members a range of exclusive savings accounts, some with competitive rates. | |
| Zopa |  | 80% | Zopa is a digital bank which looks to use technology to offer customers more innovative savings options. | |
| Monument |  | 80% | Monument specialises in savings accounts and loans, and it aims to meet the needs of the mass affluent market. | |
| Tesco Bank |  | 77% | The financial arm of the supermarket, Tesco Bank has a range of different savings accounts including a good variety of fixed term savers. | |
| Post Office |  | 77% | Post Office offers both online and brand-based savings products, which makes it popular with customers who like its good customer service. | |
| Barclays |  | 77% | Savings accounts by Barclays are popular due to good customer service and decent interest rates. | |
| Chip |  | 73% | Chip is managed through an app and offers a selection of different savings accounts depending on your requirements. | |
| Halifax |  | 70% | Part of the wider Lloyds Banking Group, Halifax has several savings options, ranging from easy access accounts to fixed term savings. | |
| Santander |  | 67% | High-street bank Santander comes with all the advantages of a big bank and offers a wide range of savings accounts. |
Customer satisfaction ratings methodology
We asked people who’d used a savings account provider within the previous 12 months to rate their satisfaction with the service they received and whether they’d recommend the provider to a friend. Our independent survey of 455 savings customers was carried out in January 2025.
We have shown the percentage recommended score in the table above and used these ratings to decide the winners of our awards. Where there was a draw on the “would recommend percentage”, we used the overall rating out of 5 as a tie-breaker.
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