Welcome to the Finder Customer Satisfaction Awards 2025
Our awards are decided by the only votes that really matter – yours. We partnered with the research consultancy Censuswide to ask customers of major personal loans providers in the UK to tell us about their experiences. The final scores have been counted and the results are in…
Personal Loans Customer Satisfaction Winner
Nationwide
The popular building society has been chosen as customers’ preferred personal loans provider, with an impressive 93% saying they would recommend it to a friend. It also got a high overall satisfaction rating, making it the overall winner.
Personal Loans Customer Satisfaction Champions
Any brand which had at least 90% of customers recommend it has been recognised with a customer satisfaction champion award. A huge congratulations to this year’s champions, who have provided an excellent standard of customer satisfaction:
Shawbrook Bank
Tesco Bank
NatWest
Tesco Bank
NatWest
The AA
Halifax
Barclays
Halifax
Barclays
Best personal loan providers for customer satisfaction in 2025
| Brand | Logo | Customers who’d recommend | Review | |
|---|---|---|---|---|
Nationwide |  | 93% | Nationwide, the world’s largest building society, provides fast and straightforward fixed-rate loans to members. | |
Shawbrook Bank |  | 93% | Shawbrook is a specialist bank offering an alternative to traditional high-street lenders, working directly with both consumers and through a broker network. | |
The AA |  | 90% | The AA is a broker offering fixed monthly repayments on its loans. It’s not currently taking new customers. | |
Tesco Bank |  | 90% | Tesco Bank offers unsecured personal loans at some very competitive rates. | |
Halifax |  | 90% | Halifax is part of Lloyds Banking Group and offers flexible, fixed rate loans. | |
NatWest |  | 90% | NatWest offers personal loans tailored for existing customers with good or excellent credit. | |
Barclays |  | 90% | Barclays offers unsecured loans to Barclays customers with a range of terms depending on circumstances. | |
Abound (formerly Fintern) |  | 87% | Abound promises to offer competitive, personalised loans that are calculated on your ability to repay and not your credit score. | |
Sainsbury’s Bank |  | 87% | Sainsbury’s Bank offer a range of loans for Nectar card holders. The bank is not currently taking new applications. | |
MBNA |  | 87% | MBNA offers personal loans as a broker, with Lloyds Bank as the lender. | |
HSBC |  | 87% | HSBC offers competitive rates on personal loans and you can overpay without paying an extra fee. | |
Zopa |  | 83% | Zopa was founded in 2004 and offers unsecured loans, which are based on creditworthiness. | |
Virgin Money |  | 83% | Virgin Money launched its first unsecured personal loans in 2020, with instant decisions and quick funding. | |
Santander |  | 83% | Santander offers new and existing customers unsecured personal loans. | |
Monzo |  | 83% | Monzo offers loans with fixed monthly repayments, same-day funding and flexible amounts, all through its app. | |
TSB |  | 80% | TSB offers fixed-rate unsecured loans to both existing and new customers with good credit. | |
Novuna |  | 80% | Novuna offers fixed-rate personal loans with a simple application process and quick payment times. | |
Admiral |  | 80% | Admiral is known for insurance but also provides unsecured loans. | |
RateSetter |  | 77% | RateSetter is a marketplace where people looking to borrow are matched up with those who want to invest. It’s no longer accepting new applications. | |
AIB |  | 77% | AIB differs from some competitors – under its “fairness guarantee”, the rate you’re quoted when you apply will be the one you get. | |
M&S Bank |  | 73% | M&S Bank offers personal loans with competitive rates, and discounts for existing customers of M&S Bank. | |
Lendable |  | 70% | Lendable considers applications from people who don’t have a great credit score. | |
Post Office Money |  | 67% | The Post Office provides competitive loans with instant decisions and next day funding for people with good credit. | |
118 118 Money |  | 64% | 118 118 Money focuses on small loans over short terms – offering with a range of amounts and repayment terms within this. | |
Finio Loans (formerly Likely Loans) |  | 63% | Finio Loans specialises in loans for people who don’t have a great credit history. It’s a sister company of Likely Loans (which no longer accepts applications). |
Customer satisfaction ratings methodology
We asked personal loans customers to rate their satisfaction with the service they received and whether they’d recommend the provider to a friend. Our independent survey of 755 personal loan customers was carried out in January 2025.
We have shown the percentage recommended score in the table above and used these ratings to decide the winners of our awards. Where there was a draw on the “would recommend percentage”, we used the overall rating out of 5 as a tie-breaker.
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