Welcome to the Finder Personal Loans Customer Satisfaction Awards 2024
The best way to determine the value of a product is by speaking to the people who actually use it – the customers. For our 2024 Customer Satisfaction Awards, we asked customers of the UK’s leading personal loan providers what they thought of their lender to see which came out on top.
The winners
Our winning companies are decided based on their overall satisfaction score (star rating) and recommendation score (how likely customers would be to recommend the lender to a friend). You can read more on our methodology below.
Here are the winners for 2024:
Personal Loans Customer Satisfaction Winner
Monzo
Straight in at number 1 is the challenger bank Monzo. It’s the first year we’ve asked customers of this digital bank about the loans it provides, and the answer has come back overwhelmingly positive. Monzo got 4.8 out of 5 for overall satisfaction, and 97% of customers we surveyed would recommend the brand.
Read our review of Monzo personal loans
Personal Loans Customer Satisfaction Highly Commended
HSBC
Last year, HSBC had a good showing in our personal loans league table, but this year, it’s soared. The bank got 4.6 for overall satisfaction from the customers we asked, and an impressive 94% said they’d recommend it to a friend.
Read our review of HSBC personal loans
Best personal loan providers for customer satisfaction in 2024
| Brand | Logo | Overall satisfaction | Customers who’d recommend | Review | Link |
|---|---|---|---|---|---|
| Monzo |  | ★★★★★ | 97% | Monzo offers loans with fixed monthly repayments, same-day funding and flexible amounts, all through its app. Its customers clearly like the service, giving it 4.8 out of 5 for overall satisfaction. | |
| HSBC |  | ★★★★★ | 94% | HSBC offers competitive rates and you can overpay without paying an extra fee. This year, the brand was highly commended, with customers giving it 4.6. out of 5 for satisfaction. | |
| Barclays |  | ★★★★★ | 90% | Barclays offers unsecured loans to Barclays customers. It scored 4.6 for overall satisfaction, and an impressive 90% of it customers in our survey would recommend it. | |
| Admiral |  | ★★★★★ | 100% | Admiral is known for insurance but also provides unsecured loans. Customers in our survey gave it 4.4 out of 5 for overall satisfaction, but all of them said they’d recommend the brand. | |
| Sainsbury’s Bank |  | ★★★★★ | 94% | Sainsbury’s Bank was last year’s loans winner, and this year its customers were also generally positive. It scored 4.4 out of 5, with 94% of customers in the survey saying they’d recommend it. | |
| Zopa |  | ★★★★★ | 91% | Zopa was founded in 2004 and offers unsecured loans. Zopa customers in our survey gave it 4.3 out of 5 for overall satisfaction. | |
| Halifax |  | ★★★★★ | 90% | Halifax is part of Lloyds Banking Group and offers flexible, fixed rate loans. Halifax loans customers in our survey gave it 4.3 out of 5 for overall satisfaction. | |
| NatWest |  | ★★★★★ | 89% | NatWest offers loans to existing current account customers. Its borrowers gave it 4.3 out of 5 for overall satisfaction, in our survey. | |
| Tesco Bank |  | ★★★★★ | 86% | Tesco Bank offers unsecured personal loans at some very competitive rates. Its customers in our survey gave the brand 4.3 out of 5 for overall satisfaction. | |
| Lendable |  | ★★★★★ | 79% | Lendable considers applications from people who don’t have a great credit score. Lendable customers in our latest survey gave the brand 4.1 out of 5 for overall satisfaction. | |
| 118 118 Money |  | ★★★★★ | 79% | 118 118 Money focuses on small loans over short terms. Customers of its loans gave the brand 4 out of 5 for overall satisfaction in our survey | |
| Santander |  | ★★★★★ | 88% | Santander offers new and existing customers unsecured personal loans. The brand scored 3.8 out of 5 from the customers we surveyed. | |
| Finio Loans (formerly Likely Loans) |  | ★★★★★ | 83% | Finio Loans specialises in loans for people who don’t have a great credit history. It’s a sister company of Likely Loans (which no longer accepts applications). Finio Loans scored 3.4 out of 5 based on its customers’ feedback in our survey. |
Customer satisfaction scores methodology
We asked loans customers to score their satisfaction with the service they had received from their primary platform, and also whether they would recommend the service to a friend. Our independent survey of 750 personal loan users was carried out in December 2023 – full details of our methodology here.
We have shown both results for the brands listed in the table above, and used these ratings to decide the winners of our awards (where there was a draw on the star ratings score, we used the “would recommend” percentage as a tie-breaker).
Personal loan scores
★★★★★ — Excellent
★★★★★ — Good
★★★★★ — Average
★★★★★ — Subpar
★★★★★ — Poor
The customer satisfaction score is based on a survey of 750 personal loan users, carried out in December 2023.
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