3 in 4 Brits will be making New Year’s resolutions for 2025 – an estimated 40 million people. Whether it’s a promise to save more or get healthy, read on to discover the most common goals Brits will set in the new year.
New Year’s resolution statistics: Highlights
3 in 4 Brits (74%) will be setting themselves New Year’s resolutions for 2025, which is around 40 million people.
1 in 3 Brits (32%) will make a money resolution for 2024.
96% of generation Z (aged 18-27) will be making resolutions for 2025, compared to just 35% of the silent generation (aged 79+).
Almost half of generation Z and millenials (46%) will make a money-related resolution for 2024.
Londoners are the most likely to make a New Year’s resolution, with 87% doing so.
How many people make New Year’s resolutions in the UK?
According to our survey, 3 in 4 Brits (74%) will be setting themselves New Year’s resolutions in 2025. That’s roughly 40 million people taking deliberate steps to better themselves as the year kicks off. There are 8% more people, or approximately 5 million, making resolutions this year compared to last year, when 66% of the UK population set goals for 2024.
What are the most common New Year’s resolutions in the UK?
The most common New Year’s resolutions in the UK for 2024 are related to health, with around 2 in 5 people (43%) keen to improve their physical and mental wellbeing. Money is the second most popular category for New Year’s resolutions, with 1 in 3 people (32%) setting goals in this area, closely followed by 3 in 10 people (30%) making family-related resolutions.
Career goals are not so much of a priority for Brits, with only 15% making this the focus of their New Year’s Resolutions. Love is also one of the least popular categories, but 1 in 5 Brits (20%) still intend to focus on this area.
Are more Brits making money resolutions this year?
Money is the second most popular New Year’s resolution for 2025, with 1 in 3 Brits (32%) making a financial resolution. This has been increasing year-on-year, as 3 in 10 Brits (29%) made a money-based New Year’s resolution for 2024 and a quarter (27%) for 2023.
The number of New Year’s resolutions by generation
Our data shows that the older respondents get, the less likely they are to make a New Year’s resolution. While a whopping 96% of generation Z (aged 18-27) and 91% of millenials (aged 28-43) will be making resolutions for 2025, this drops to 73% for generation X (aged 44-59), 52% for baby boomers (aged 60-78) and 35% for the silent generation (aged 79 and over).
Which generations are making money-related resolutions for 2024?
Generation Z is most focused on money in 2025, with almost half (46%) of respondents having New Year’s resolutions related to their finances, the most popular of all the categories. The picture is similar for millennials, as 46% will also be making money-related resolutions.
The issue of money becomes less important for the older generations. 30% of generation X, 14% of baby boomers and just 10% of the silent generation gave money as a focus for their New Year’s resolutions.
The number of New Year’s resolutions by region
Londoners are the most likely to set a New Year’s resolution for 2025, with an impressive 87% making some kind of goal for the New Year. They are followed by residents in Northern Ireland, with 84% setting a resolution, and those in the North West of England, with 76% setting a resolution.
Meanwhile, those in the North East and Yorkshire are less motivated to get involved with the New Year’s resolution hype – with 68% of the former and 69% of the latter setting goals for 2025.
Region
Percentage making New Year's resolutions
Greater London
87%
Northern Ireland
84%
North West
76%
South West
74%
Wales
73%
South East
73%
Scotland
72%
West Midlands
72%
East of England
71%
East Midlands
71%
Yorkshire and The Humber
69%
North East
68%
Methodology
Finder commissioned Censuswide to carry out a nationally representative survey of adults aged 18+. A total of 2,000 people were questioned throughout Great Britain between 4 December and 6 December 2024, with representative quotas for gender, age and region.
Click here for more research. For all media enquiries, please contact –
Matt Mckenna
UK Head of Communications T: +44 20 8191 8806
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Matthew Boyle is a banking and mortgages publisher at Finder. He has a 7-year history of publishing helpful guides to assist consumers in making better decisions. In his spare time, you will find him walking in the Norfolk countryside admiring the local wildlife. See full bio
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Matthew has written 282 Finder guides across topics including:
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Comparing bank accounts and highlighting useful features
Sophie Barber is a content marketing manager for Finder in the UK after previously working as a content manager at a digital marketing agency. She has over 5 years experience in writing and publishing clear, concise and informative online articles for a variety of websites. See full bio
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Sophie has written 84 Finder guides across topics including:
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