27 January 2018- Research by price comparison site, finder.com reveals TV fanatics in the UK spend £303.16 million a month on TV streaming services including Netflix, Amazon Prime, NOW and hayu.

According to a survey of 2,000 UK adults, over 17 million Brits (41.1 percent) are subscribed to a TV streaming service. Two in five Brits are subscribed to at least one streaming service and spend an estimated £17.75 per month on average on them.

When it comes to TV viewing habits, millennials are the most addicted generation with one in 10 (11.8 percent) subscribing to over three services, costing them over £20 a month on average to get their TV streaming fix. Men spend more than women on TV streaming, paying £19.82 per month for subscriptions compared to £15.42 – £52.80 more than women per year.

As for preferred providers, Netflix and Amazon Prime are the most popular services in the UK, with over half (59.7 percent) choosing Netflix followed by 47.5 percent subscribing to Amazon Prime. The majority of millennials (69.4 percent) have a Netflix subscription.

Finder’s research also revealed that London is the most TV-addicted region across the UK with one in 10 adults using three or more services followed by the North East and East Midlands.

Jon Ostler, CEO of finder.com UK said: “TV streaming is becoming the norm for many households across the UK. But with seemingly cheap monthly costs, it can be easy to spend more than you realise if you sign up to several providers. Before signing up for a subscription service, make sure you choose the right one for you bearing in mind both the content they provide and the compatibility with your devices. Some services offer high-definition streaming, which is great if you have a 4K compatible TV, otherwise, you may be happy with a standard definition option. Also, make sure you’re getting the best value from your subscription; for rolling month contracts you’re perfectly within your right to cancel it for months that you’re going to be away or too busy to catch up on your binge-watching.”

For more information on finder’s study and to find out more about the TV streaming services available in the UK, please visit https://www.finder.com/uk/tv-streaming-statistics.