Press Release
For immediate release
A quarter of Brits plan to shop Prime Day sales: Finder’s Amazon Prime Day Shopping Report
29, June, 2022, LONDON –
One quarter of British adults, or an estimated 13.4 million people, plan to shop this year’s Amazon Prime Day sales, according to Finder’s Amazon Prime Day Shopping Report.
Finder’s survey of 2,004 Internet users in the UK reveals the most popular category to shop for is products for the home, with about 8% of Brits planning to buy things like soft furnishings and home decor.
Around 6% say they’ll purchase make-up and skincare products while 5% are in the market for clothing and accessories.
More men plan to shop than women; 26% of men said they’d shop the Amazon event compared to 24% of women
However the types of products they’re interested in varies – women are more likely to have their eye on products for the home (10% vs 7%), while men are more likely to want a gaming product (5% vs 2%).
Younger Brits are more likely to say they’ll shop the sales. A whopping 32% of those aged 18-34 plan to do so , while just 24% of those aged 35-54 and 21% of those aged 55+ say the same.
Finder’s Reemul Balla, shopping expert and product tester, said:
“Most households are struggling with the rampant price rises of everyday goods, so finding a good deal has become more important than ever. After testing air fryers, we did some analysis and found that the average takeaway costs around 345% more than a ‘fakeaway’ imitation made using an air fryer. Over the course of a year this could save you hundreds of pounds.
“I recently reviewed 18 air fryers and handheld vacuums to find the best value options. You can read my verdicts here on air fryers and handheld vacuums.
“For those looking to shop the Prime sales, it’s always a good idea to have a list of products in mind before you get started. That way you know what you need and you’re not as likely to get carried away.
“Given Prime Day sales are a virtual event, a great way to do this is to add the products to your Amazon favourite list ahead of time. Once the sales kick off, you can easily see which products are discounted and then decide whether the discount is enough to justify buying the item.”
You can find the full report here: https://www.finder.com/uk/amazon-prime-day-statistics
Finder’s best air fryers in the UK 2022:
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For further press information
- Matt Mckenna
- UK PR Manager
- M: +44 747 921 7816
- T: +44 20 3828 1338
- matt.mckenna@finder.com
Disclaimer
The information in this release is accurate as of the date published, but rates, fees and other product features may have changed. Please see updated product information on finder.com's review pages for the current correct values.
About finder.com
finder.com is a personal finance website, which helps consumers compare products online so they can make better informed decisions. Consumers can visit the website to compare utilities, mortgages, credit cards, insurance products, shopping voucher codes, and so much more before choosing the option that best suits their needs.
Best of all, finder.com is completely free to use. We’re not a bank or insurer, nor are we owned by one, and we are not a product issuer or a credit provider. We’re not affiliated with any one institution or outlet, so it’s genuine advice from a team of experts who care about helping you find better.
finder.com launched in the UK in February 2017 and is privately owned and self-funded by two Australian entrepreneurs – Fred Schebesta and Frank Restuccia – who successfully grew finder.com.au to be Australia's most visited personal finance website (Source: Experian Hitwise).